Market segmentation involves dividing a large market into smaller sub-groups of customers with distinct needs, preferences, or behaviors. It allows companies to target specific customer segments more effectively. There are several ways to segment markets, including geographically, demographically, psychographically, and based on customer behavior. Key types of segmentation include dividing markets by location, age, income, gender, lifestyle, and purchasing patterns. Understanding customer segments helps companies focus their strategies and allocate resources more efficiently.

1. MARKET SEGMENT
Name :- Surya Sen
Reg. No :- 88
Division :- C
INDUS BUSINESS SCHOOL

2. MARKET SEGMENT
INTRODUCTION :-
Market segment means dividing a large market into a small one.
Companies cannot connect with all customers, but they can divide
such market into a group of customers or segment with distinct
need and wants. a company then need to identify which market it
can serve effectively , this decision require consumer behavior and
careful strategic thinking to develop the best marketing plans ,
manager needs to understand what markets each segment unique
and different .

3.  Segment market :-
A market segment consist a group of customers who share a similar set
needs and wants.
 Niche marketing :-
A niche is a more defined customer group seeking a distinctive mix of
benefits. Marketing usually identify niche by dividing a segment into sub
segments.
LEVELS OF MARKET SEGMENTATION

4.  Local marketing :-
Target marketing leading to marketing programs tailor to the
and wants of local customer groups in targeting areas
neighborhoods, even in individual stores.
 Individual marketing:-
The ultimate level of segmentation leads to “segments of one” or
“one to one marketing’’.

6.  Geographic Segmentation:-
Geographic segment calls for division of the market into different geographical
unit such as state, region, city, rural area.
 Demographic segment :-
In demographic segment market segmented into various groups such as age
,family size, gender , occupation, education, region , generation, nationality and
social class.
• Gender:
Men And Woman has differently based party on generic makeup and party on
season
• Social class:
Social class has a strong influence on preference in cars , clothing , home
furnishing , reading habits etc.
• Income :
People are also divided in income level of customer.
TYPES OF MARKET SEGMENTATION

7.  Psychographic segment:-
Psychographic segment is the science of using psychology and
demographic to better understand consumers , in psychographic
segmentation buyers are divided in various groups basis of psychological
traits , life style, or values.
 Behavioral Segment:-
Purchasing, consumption or usage behavior. (Needs-based, benefit-
usage occasion, purchase frequency, customer loyalty, buyer readiness).

8. REMARKS
The Organization gets to know its customers better Provides guidelines
for resource allocation. It helps focus the strategy of the organization.
Targeting multiple segments increases marketing costs. Segmentation can
lead to proliferation of products. Narrowly segmenting a market can
hamper the development of broad “brand equity”.

9. BIBLIOGRAPHY
1. Marketing Management by Kotler, Keller, Koshy
2. Marketing Management by Arun Kumar and N
Meenakshi
3. www.wikipedia.com

10. THANK YOU