Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

1. Market Research and Promotion
PREPARE AND PRESENTED BY:
MOHAMMAD RAHMATULLAH
ID: 182006031

2. Contents:
 Introduction to Marketing and marketing research
 Basic Concept of market target
 ways of marketing a product
 Likert scale and How likert scale database can be analyzed

3. Introduction to Marketing and marketing research
 Activities a company undertakes to promote the buying or selling of a
product or service
 Primary components of business management and commerce
 Can be B2B marketing or B2C marketing
 Marketing research, process by which an organization gathers information
about its ideal customers and larger markets
 identify and assess how changing elements of the marketing mix impacts
customer behavior

4. Basic Concept of market target
 A process of selecting a suitable market from the entire market
 Refers to a group of potential customers to whom a company wants to sell
its products and services
 Includes specific customers to whom a company directs its marketing
efforts
 Similar characteristics including buying geography, buying power,
demographics, and incomes
 Important for any company in the development of a marketing plan.

5. ways of marketing a product
 Paid advertising
 Relationship marketing
 Word of mouth
 Internet marketing
 Diversity marketing

6. Likert scale and How likert scale database can be analyzed
 Rating system, used in questionnaires, that is designed to measure
people’s attitudes, opinions, or perceptions
 Most broadly used method for scaling responses in survey studies
 After accumulating data, they can be analyzed manually or using
mathematical tools
 On the basis of collecting data, analyzer find out regression, correlation
ANOVA and make a decision on it