The questionnaire about music magazine preferences was distributed primarily to teenagers in a college environment. The most popular music genres were pop/R&B and rock/heavy metal, with pop being more popular among females and rock among males. 50% of respondents said they would pay between £2-4 for a music magazine. Most respondents were male, reflecting the gender makeup of the college location where the questionnaires were conducted. When asked the most paid for a magazine in the past, responses were evenly split between £0-2 and £2-4, indicating people generally pay what they say they are willing to pay or slightly more.