Music Magazine Questionnaire Analysis


                                       age



                                                                  between 1 and 15
                                                                  15 - 25
                                                                  26+




Because of the environment I gave my questionnaire out in the college environment my results were
mostly for teenagers, which explains the large red area.


                                     Genre



                                                                  pop/Rnb
                                                                  rock/heavy metal
                                                                  folk
                                                                  rap




The genres varied quite widely but the two largest percentages of music genre were Pop/RnB and
Rock/heavy metal. The pop percentage was mainly female fans whereas the rock percentage was
mainly male fans both of these are very stereotypical findings. The size of the pop/RnB percentage
was typical because its mainly mainstream music but the size of the rock/heavy metal one was
surprising because it was very big.
how much people willing to pay (£)




                                                                                      0-2
                                                                                      2.00 - 4.00
                                                                                      4.00 - 8.00




50% of the people asked said they would buy music magazines for a price between £2 - £4 people
who said they would buy the magazine for the price between 0 - £2 were mostly the people that said
they don’t really buy magazines.


                                             Gender




                                                                                              male
                                                                                              female
                                                                                              other




Most of the people that were asked were male because of the place in college that I went to do the
questionnaires consisted mostly of males, but still had females in it. The people that said other were
just people that didn’t really want to say whether they were male or female.
What is the most you have ever paid for a
                          mgazine(pounds)




                                                                                        0- 2.00
                                                                                        2.00-4.00
                                                                                        4.00+




There was a fifty fifty split between the two prices which says that all the people that have actually
bought magazines have either paid what they said they would pay or a little bit more than they said
they were willing to pay for a music magazine.

Market Research analysis

  • 1.
    Music Magazine QuestionnaireAnalysis age between 1 and 15 15 - 25 26+ Because of the environment I gave my questionnaire out in the college environment my results were mostly for teenagers, which explains the large red area. Genre pop/Rnb rock/heavy metal folk rap The genres varied quite widely but the two largest percentages of music genre were Pop/RnB and Rock/heavy metal. The pop percentage was mainly female fans whereas the rock percentage was mainly male fans both of these are very stereotypical findings. The size of the pop/RnB percentage was typical because its mainly mainstream music but the size of the rock/heavy metal one was surprising because it was very big.
  • 2.
    how much peoplewilling to pay (£) 0-2 2.00 - 4.00 4.00 - 8.00 50% of the people asked said they would buy music magazines for a price between £2 - £4 people who said they would buy the magazine for the price between 0 - £2 were mostly the people that said they don’t really buy magazines. Gender male female other Most of the people that were asked were male because of the place in college that I went to do the questionnaires consisted mostly of males, but still had females in it. The people that said other were just people that didn’t really want to say whether they were male or female.
  • 3.
    What is themost you have ever paid for a mgazine(pounds) 0- 2.00 2.00-4.00 4.00+ There was a fifty fifty split between the two prices which says that all the people that have actually bought magazines have either paid what they said they would pay or a little bit more than they said they were willing to pay for a music magazine.