For a school research project, the author conducted surveys in Birmingham asking 17 people questions about music magazines. Most respondents were between ages 16-25 and listened to pop, R&B, or dubstep music. While 76% of respondents did not read music magazines, the majority were interested in updates on artists, songs, albums and preferred a magazine published weekly or every two weeks. The top three areas respondents lived in were Hall Green, Acocks Green and Sparkhill.

1. For my research I went outside of school to ask the
public to fill in questionnaires I have created for my
research. I made 30 questionnaires and got 17 of
them filled in by the general public. I carried out my
research in Birmingham City centre where I went
around asking different people questions to do with
music magazines.
The people who answered them in are mainly between
the age of 16 and 25. The people also like different
types of music such as Pop, R&B, Dubstep, Rock etc.
I have converted my results into pie charts to show
my data from my questionnaires and I have analysed
it.
My questionnaire had a total of 11 questions where 9
of them required a tick in a box and the other 2 just a
short written answer.

6. How old are you?
What's your gender ?
6% 6%
0-15
16-25 41%
Male
26-35 Female
59%
88%
As you can see by my pie
chart for the results of the As you can see the results for
question’ how old are you?’ this questionnaire is that I
the majority of people I asked asked the questionnaire to 7
are between the ages of 16-25 males and 10 females. So out of
and a smaller number of the people I asked 41% are
people aged between 0-15 and male and 59% are female.
26-35. Out of the 17 people I
asked 88% of them was aged
between 16-25 and 6 % of
people were aged between 0-
15 and 6% for 26-35. So my
target audience is going to be
between the age of 16-25.

7. What is your favourite kind of music ? Do you read music magazines?
15% 18%
4% Rock
24%
Dubstep
R&B yes
19% 18% Pop no
Reggae
Other 76%
26%
As you can see from the pie chart As you can see most of the
I gave the option of people I asked don’t tend to
Rock, Dubstep, R&B, Pop, Regga read music magazines only
e, Other. For rock 18% of people 24% of people I asked read
chose this, 19% of people chose music magazines the other 76%
Dubstep, 25% chose R&B, 19% don’t. Which is quite surprising
chose pop, 4% of people chose as I would of thought more
reggae and 15% of people chose people would be more
other. So out of the people I interested in reading music
asked most people chose R&B as magazines
there favourite kind of music.

8. Do you know of any music magazines?
How much are you willing to spend on a music
magazine?
0%
12%
18%
£0-£0.99
£1-£1.50 47% Yes
£1.51-£1.99 No
35% 53%
£2-£2.99
35%
Over £3
Nobody was willing to pay over As you can see only 53% of
£3 for a magazine as they found the people I asked know of a
that to be to much. The price certain music magazine and
people was willing to pay was the other 47% don’t know of
either £1.51- £1.99 or £1-£1.99. any particular music
Which is quite a cheap, reasoned magazines with is quite
price for a magazine and most of surprising and I would predict
the target audience would be most people would know of at
willing to pay that. least one music magazine.

9. How often do you think music magazines
should be published ?
6%
6%
35%
Kerrang 24%
24% 35% Once a week
NME Twice a week
Top Of The Pops Once every 2 weeks
Rock Sound Once a Month
29%
Enemy 12%
29%
For the people that answered ‘yes’ As you can see here, I have asked
for knowing of any music how often you think music
magazines I told them to state magazines should be published
which magazines they know of and and I have gave the option Once a
the most common magazine written week, twice a week, Once every 2
down was kerrang where 35% of weeks and once a month. 35% of
the people know of it and NME people opted for once a week and
where 29% of the people write it 29% for once every two weeks
down. The other magazines the which makes up the majority so
audience know of are Enemy, Top they would like to see an issues
of the pops and rock sound. about 2-3 times a month.

10. What is you occupational status ?
Out of the people I asked
46% of the people were
students. Which shows more
23%
Student
that students have an
47% Part time work
interest in music magazines.
Full time work 24% of people were
12%
Unemployed unemployed, 18% part time
work and 12% in full time
18% work.
What contents would you like to see in a music From my results quite a lot
magazine? of people would like to see
3% 3%
3% Music updates concert and festival ticket
15% Concert and festival information and the latest
6% tickets
charts. Also music updates
9% Charts
was a popular choice for a
Interviews music magazine. Other
21% 40%
Competitions choices people opted for
were free
Posters
items, posters, interviews
and competitions.

11. Do you like knowing about update about
music artists and their songs and albums
? A lot of people have a general
interest in music and like to
know updates about songs
24% and albums by artists. That’s
Yes
why 76% of the people I asked
No
said yes to wanting to know
76% updates about songs and
albums.
I asked the question of’
Acocks Green What are do you live in?’
18% 17%
Small Heath and I got a load of
Mosely different areas people live
12% 12% Hall Green in, as you can see on the
Tysely graph. Most people live in
6% 6% Solihul either Acocks
Kings Heath
12% Green, sparkhill and Hall
17% Sparkhill
Green.

12. Most of my target audience are into Pop, R&B and Dubstep. As in my
research I wanted to find out what's peoples favourite kind of music was.
25% of peoples favourite kind of music was Pop and 19 % of people opted
for R&B and Dubstep. Surprisingly on 24% of the people I asked actually
read music magazines and the other 76% don’t read music magazines on
a genuine basis. I also found out areas people lived in who answered my
questionnaire by stating there area into the question. My research found
out that most people I got to answer my questionnaire lived in Hall Green
with 18% of the people living there. 17% of the people live in Acocks
Green and also 17% live in Sparkhill. Also the people would prefer to see a
music magazine published every weeks as 35% of the people I asked
opted for that. Also 46% of the people who answered are currently
students so it shows the magazine has a young target audience.