Big data and data science will transform enterprises in the future, allowing companies to gain insights from data to find new revenue opportunities. Data science can help enterprises optimize lead generation processes, prevent customer churn, and more accurately predict sales. If enterprises apply data science techniques like consumer companies have, it will fuel large growth by powering personalized recommendations and predictive analytics across various business functions and customer touchpoints.

1. Big Data is the Future of the Enterprise
Unleashing insights from data to power new revenue opportunities
Presentation: UC Berkeley DataLead 2014
Jeff Yoshimura
Chief Marketing Officer, Aviso
Twitter: @jeffyoshi

2. CONFIDENTIAL 2
Enterprise Software Through the Years
Pre-2000 2000-Present Future
Cloud
Computing
Smart Data
Applications
Mainframe
Client/Server

3. CONFIDENTIAL 3
What can we learn from
the consumer world?

4. Rider destinations
CONFIDENTIAL 4
Data Science is Fueling Killer Growth
Search engine Movie
Personalized shopping
recommendations
marketing
Employment
recommendations
Social behavior
recommendations
Predictive insights let consumer vendors sell more

5. CONFIDENTIAL 5

6. CONFIDENTIAL 6

7. CONFIDENTIAL 7

8. What about enterprise companies?
CONFIDENTIAL 8
Stuck with Dumb Apps : CRM, ERP, Spreadsheets

9. CONFIDENTIAL 9
What Can Data Science Do for Enterprises?
Predict
customer
churn
Discover the
best leads
Predict sales
forecasts
Identify at risk
deals
Find new
revenue
opportunities

10. CONFIDENTIAL 10
Use Case: Optimizing the Lead Funnel
Leads
Nurture Campaigns
What are my best campaigns?
Who are my best leads?
Opportunities
Closed Deals

11. CONFIDENTIAL 11
Use Case: Preventing Customer Churn
What is the level of
customer engagement?
How is usage and
adoption of the
service?
What is the billing and
payments history?
USAGE
ADOPTION
CUSTOMER
SATISFACTION
BILLINGS AND
PAYMENTS
Are customers adding
more and renewing?
ADD-ONS
RENEWALS
INSIGHTS ACROSS CRITICAL CUSTOMER DATA

12. DATA SCIENCE FORECAST
CURRENT BOOKINGS
EXPECTED FORECAST TRAJECTORY
CONFIDENTIAL 12
Use Case: Predicting Quarterly Sales
$
DAY 1 DAY 30 DAY 60 DAY 90

13. CONFIDENTIAL 13
Data science in the enterprise will create
massive new revenue opportunities
“Big data will revolutionize the way enterprises do business to a
degree similar to the advent of the Internet in the 1990s.”
April 2014

14. Big Data is the Future of the Enterprise
Unleashing insights from data to power new revenue opportunities
Presentation: UC Berkeley DataLead 2014
Jeff Yoshimura
Chief Marketing Officer, Aviso
Twitter: @jeffyoshi