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‘Spread’	
  Program	
  Design	
  


 Extreme	
  Problem	
  Solving	
  
We need
 a new
  lens
What	
  is	
  going	
  on	
  in	
  the	
  heads	
  
Individual	
     of	
  individuals?	
  



                 How	
  do	
  people	
  behave	
  in	
  
  Group	
        groups	
  when	
  they	
  are	
  not	
  
                 alone?	
  



                 How	
  do	
  behaviors	
  change	
  as	
  
 Masses	
        they	
  scale	
  to	
  the	
  masses?	
  
Neuroscience	
  &	
  Behavioral	
  
Individual	
              Science	
  




                    Behavioral	
  Science	
  &	
  
  Group	
               HeurisGcs	
  	
  




                     Complex	
  Systems,	
  
 Masses	
          Abundance,	
  Networks,	
  
                   CollecGve	
  Intelligence	
  
Why is my
spouse upset??!
From	
  Individual	
  
to	
  Group	
  SeMng	
  
signal	
  

pick	
  up	
  signals	
  

choose	
  response	
  
Don’t’ bump into         If in doubt, go
       things             for the one you
                                know




Follow your peers



      If something does
       not make sense,
         confabulate
From	
  Groups	
  to	
  
  the	
  Masses	
  
The Spooky
 Birthday
 Problem!
Pre-­‐ExisGng	
  Network	
  




MulG-­‐Dimensional	
  
    Network	
  
Understand	
  

           Predict	
  

                         Design	
  
See (and do) things differently




                           Mark_Turrell@orcasci.com
                                    www.orcasci.com
                       www.linkedin.com/in/markturrell

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Mark Turrell presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Estonia