This document outlines a mark scheme to evaluate target audience research for a crime thriller work (c/w). It establishes four levels of achievement: Level 1 is minimal/incomplete work; Level 2 shows a basic understanding; Level 3 is proficient; Level 4 is excellent. Each level provides criteria for assessing the depth of audience research, identification and understanding of the target audience, completeness of research, quality of audience interviews conducted, and reflection on how findings could impact the c/w. Higher levels involve more accurate, detailed and insightful audience research and understanding of how genre relates to audience.

1. Mark Scheme for Target Audience
Level 1
Minimal/incomplete
Level 2
Basic
Level 3
Proficient
Level 4
Excellent
Research of
target audiences
-no or little research
which is likely to show
inaccurate information
about audiences.
Errors in identifying
and understanding
audiences in relation
to crime thrillers.
Research is not
complete.
-audience interviews
incomplete and/or
answers are
rushed/minimal which
shows poor effort
therefore no reflection
or consideration of
issues for c/w.
-shows some
understanding; likely to be
able to identify target
audience but may have
some misunderstanding
about some aspects of
audience. Some aspects of
audience for crime
thrillers may have slight
errors but generally.
Research may have small
parts incomplete.
-audience interviews
complete but answers
may not be helpful and
therefore reflection may
not be helpful or focused.
-clear understanding; able
to identify target
audience and good
understanding about
most aspects of audience.
Mostly clear aspects of
audience for crime
thrillers may have slight
errors but generally good.
Research is complete.
-audience interviews
complete with clear
answers. Interviewed
people with some range.
Student reflects on
experience which shows
some consideration of
factors that could affect
c/w decisions.
-confident
understanding in all
aspects of audience;
clearly understands
the connection
between form and
audience. Audience
research is detailed
and accurate.
-audience interviews
complete with
detailed clear
answers.
Interviewed range
of audience that
gave insightful
feedback. Student
fully reflects on
experience which
shows consideration
of factors that could
affect c/w decisions.
Mark Scheme for Target Audience
Level 1
Minimal/incomplete
Level 2
Basic
Level 3
Proficient
Level 4
Excellent
Research of
target audiences
-no or little research
which is likely to show
inaccurate information
about audiences.
Errors in identifying
and understanding
audiences in relation
to crime thrillers.
Research is not
complete.
-audience interviews
incomplete and/or
answers are
rushed/minimal which
shows poor effort
therefore no reflection
or consideration of
issues for c/w.
-shows some
understanding; likely to be
able to identify target
audience but may have
some misunderstanding
about some aspects of
audience. Some aspects of
audience for crime
thrillers may have slight
errors but generally.
Research may have small
parts incomplete.
-audience interviews
complete but answers
may not be helpful and
therefore reflection may
not be helpful or focused.
-clear understanding; able
to identify target
audience and good
understanding about
most aspects of audience.
Mostly clear aspects of
audience for crime
thrillers may have slight
errors but generally good.
Research is complete.
-audience interviews
complete with clear
answers. Interviewed
people with some range.
Student reflects on
experience which shows
some consideration of
factors that could affect
c/w decisions.
-confident
understanding in all
aspects of audience;
clearly understands
the connection
between form and
audience. Audience
research is detailed
and accurate.
-audience interviews
complete with
detailed clear
answers.
Interviewed range
of audience that
gave insightful
feedback. Student
fully reflects on
experience which
shows consideration
of factors that could
affect c/w decisions.