Mark Richardson's 10-Point Fit to Grow Workshop
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Mark Richardson presented a 10-point workshop on growing a business called "Fit to Grow". The 10 criteria to evaluate a business's fitness were numbers, processes, team, product, profitability, stress, reputation, positioning, relationships, and leadership. Richardson discussed defining growth, keys to success like positive attitude and work ethic, and growth strategy themes like focusing on the customer experience. He emphasized the importance of communication, training investment, quality products, empathy, planning, exceeding expectations, and continuous learning.
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Mark Richardson's 10-Point Fit to Grow Workshop
- 1. Mark Richardson’s 10-Point Fit to Grow Workshop marketing@surefirelocal.com 06/08/17
- 2. 2SurefireLocal.com Imagine the Possibilities 1. Publish directly to your website and social media channels. Monitor & respond instantly 3. Request a review from a happy customer or ALL your happy customers 5. Submit your business to local directories and check your current listings 4. Monitor online reviews across multiple channels, respond directly 2. Activate Google AdWords & Facebook Advertising campaigns optimized for leads, specifically for your industry 7. Analyze and understand your data to help inform future marketing decisions and investments 6. Manage your incoming leads, get text notifications, and follow-up directly from your smartphone And much more!
- 3. 3SurefireLocal.com Today’s Giveaway! 1 lucky attendee is going to take “Home” a free Google Home! Ok! Google who is Surefire Local? Must stay until end of webinar!
- 5. Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208 ARE YOU FIT TO GROW?
- 6. The Environment Up or Down Home Appreciation Up or Down Interest Rates Up or Down Up or Down Employment New Home Demand Up or Down Stock Market Up or Down Consumer Confidence ????? Is it time to “grow” or “hunker down”?
- 7. Business Cycles Remodeling DB Handyman Bath Kitchen Level Market New Homes
- 8. Key Business Differences • Client demographics • Specialty vs. Full Service • Practice vs. Business (owner’s role) • Showroom vs. In-Home Sales • In-House Crews vs. Subcontracted labor • Size/type of projects • Lead generation methods (marketing vs. word of mouth) • Who provides the financing? • The sales process ( one sit vs. multiple/consultative ) • The Owners Motivation
- 10. Legacy A Job A Cause The Business Entrepreneur Investor Ego
- 11. Defining Growth? • Top Line Growth • Market share • Portfolio Blend • The Team • Profitability • Client Experience • Predictable or sustainable results • Strategic Alliances • How do you define growth?
- 12. Remodeling Insights Lifetime Value On line Reviews vs. Referrals Time Matters Do it for me Germaphobes Transparency 80% science
- 13. Keys to Success
- 14. “If You Think You Can or Think You Can’t, You’re Right” Henry Ford
- 15. • Positive Attitude • Work Ethic • Team Sport
- 17. HOW FIT IS YOUR BUSINESS? TEN CRITERIA FOR BUSINESS FITNESS Numbers SCORE Processes Team Product Profitability Stress Reputation Positioning Relationships Leadership TOTAL :
- 19. “Just do it” Willing to take risk Clients found you Technology optional Just discuss it Follow the fantasy Focus on the “what” Want to balance risk You find the clients Technology not optional Control the fantasy Also Focus on the “how” 10 YEARS AGO TODAY
- 21. 80% SCIENCE ... 20% ART
- 22. 18 % Rule
- 23. • Do they allow you to control the process? • Are they honest? • Are they committed to the project? • Do they have realistic expectations? • Can they make decisions? • Do they communicate well? • Are they emotionally stable? • Have they experienced living through a remodel? • Do they trust you? • Do they respect your professional advice?
- 25. Be Different
- 26. TRAINING is an INVESTMENT NOT an EXPENSE
- 27. The RIGHT Client Experience Mindset • Client Centric vs Project Focused • Their Home vs Their House • Home vs Construction Site • Remodeler vs Advisor/Therapist
- 28. Quality Product
- 29. Empathy
- 30. Control your day rather than your day controlling you
- 32. • 9 out of 10 problems come from miscommunication • If they get it ...they get it • 80% of your clients are visual thinkers • Communication...80% Science vs 20% Art • Communication is a skill not just your DNA • Today... the”how” is as important as the “what” • Practice makes perfect ☺
- 34. Control the Client not just the project
- 35. If you fail to plan, then plan to fail
- 37. Stay connected
- 40. Thank You Mark G. Richardson mrichardson@mgrichardson.com
- 41. Who is the winner of today’s Google Home? 41SurefireLocal.com
- 42. SurefireLocal.com 42 Q&A Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com and a Google Chromecast just for chatting!