Marcia Cortes is seeking an Ad Operations position and has over 10 years of experience in advertising operations. She has experience trafficking online advertising campaigns and optimizing placements through platforms like DoubleClick DART and Operative. Most recently, she supported over 25 clients and was responsible for 35% of total revenue as an Ad Ops Analyst at Voltari. She is proficient in Microsoft Office, various ad servers, HTML, and has strong communication and organizational skills.
Accomplished business professional with experience thriving and excelling in a fast-paced environment. Consistent and determined work habit with resolving challenging issues. Dynamic people management and leader skills. Distinguished planning and organizational skills and the ability to multi-task/delegate assignment in a high pressure setting. Effective team-player with first rate communication skills necessary to build productive working environment. Highly self motivated and reliable problem solver when working with a challenge. Dynamic and results oriented professional, equipped with comprehensive knowledge in executive marketing position.
Accomplished business professional with experience thriving and excelling in a fast-paced environment. Consistent and determined work habit with resolving challenging issues. Dynamic people management and leader skills. Distinguished planning and organizational skills and the ability to multi-task/delegate assignment in a high pressure setting. Effective team-player with first rate communication skills necessary to build productive working environment. Highly self motivated and reliable problem solver when working with a challenge. Dynamic and results oriented professional, equipped with comprehensive knowledge in executive marketing position.
Result-oriented individual with over 5 years of experience supporting the execution of campaigns for advertising and email media channels. Isis is passionate about generating lead campaign growth by tracking and optimizing campaigns created in third party ad servers and marketing automation platforms. Being exposed to the creative services setting has given Isis a solid knowledge on campaign strategies and their execution process, and this knowledge is the one that has driven her passion for client services and campaign management.
Results-oriented Client Support Supervisor with diverse background in Management and Customer Service. Dedicated to providing excellent Customer Service and making operational and procedural improvements.
1. Marcia Cortes ______ Email: MarciaCortes76@yahoo.com
13-31 127th
Street College Point, NY 11356 Mobile: (347)256-9555
Job Objective: Seeking Ad Operations Position with a company that gives me the opportunity to learn and gain more experience in
this field.
EXPERIENCE
2/15- Present
10/13-1/15
The Weather Channel, New York, NY
Digital Ad Trafficker
• Support sales team with launch and trafficking functions for advertisers online advertising
campaigns.
• Partner with the Campaign Manager in management and optimizations of complex ad
campaigns.
• Perform QA for all campaigns that go live
• Experience with HTML, JavaScript, and Rich Media tags
• Establish and maintain strong relationships within the Sales organization
• Administer all online campaigns and ensure implementation according to schedule
• Proficient with Ad trafficking software - Double-click DART, Operative
• Monitor multiple campaign executions to ensure campaigns are delivered on schedule and
according to specifications
• Exceptional ability to multitask and adapt to new concepts
• Work well with a team or independently and have excellent written and verbal
communication skills
• Ability to manage several tasks at once in a fast-paced environment while staying organized
and proficient.
• Ability to understand and manage daily campaign strategies, trafficking, reporting, targeting
and other similar duties
Voltari New York, New York
Ad OPS Analyst
• Traffic all smartphone and tablet campaigns according to specific targeting parameters across
the Voltari network using mediation and RTB ad servers such as mOcean, Byyd, Brightroll,
Dstillery, Celtra
• Perform tests on ad creative and 3rd
party ad tags such as Pointroll, DART, Sizmek,
Flashtalking, Velti)
• Monitor performance of all active campaigns against client goals and make recommendations
on how to improve effectiveness
• Optimize all placements in campaigns daily by adjusting: bid prices, impression goals,
removal of poor performing sites, creating black/white lists for each placement within a
campaign
• QA all campaigns within 48 hours of launch and troubleshoot any issues
• Coordinate with Client Development Managers to make recommendations on how to
improve effectiveness and manage expectations
• Analyze completed campaigns to implement best practices for future campaigns by looking at
margins, bid price adjustments, frequency of optimizing
• Proactively participate in internal DSP product calls with the technology team on the west
coast
• Created manual/training guide of internal DSP for multiple teams: AdOps, Business
Development, Client Development
• Trained three new Ad Ops Analysts in a three month span
• Manage a roster of 25+ small to top tier, high profile advertising clients including Disney,
Chrysler, Kroger, Subway
• Responsible for 35% of overall total revenue
• Comfortable working in environment where everyone pitches in and does whatever it takes to
get the job done
2. Marcia Cortes ______ Email: MarciaCortes76@yahoo.com
13-31 127th
Street College Point, NY 11356 Mobile: (347)256-9555
3/04 – 1/09
Lefrak Organization Rego Park , New York
Executive Assistant
• Supported Vice President of Commercial Department and two Senior Brokers
• Managed VP and brokers’ calendars on a daily basis
• Provided telephone coverage; sort mail; distribute incoming correspondence, including faxes
and email
• Prepared and manage documents, which include: format and revise letters, reports and other
correspondence from information provided with minimal guidance
• Coordinated heavy travel arrangements
• Prepare and process brokers’ expense reports; accounts payable
• Coordinated and arrange meetings/agendas, conferences and events; prepare material packets
for conferences and speaking engagements using PowerPoint
• Provided comprehensive client assistance
• Open/set up new files; maintain records management system for all office files
• Assisted other departments within the firm on a variety of administration duties
12/01– 2/04
ACE Mechanical Jamaica, New York
Executive Assistant
• Supported President of Company
• Created and updated company’s database system
• Point person for administrative tasks: expense reports, travel arrangements, handling and
responding to heavy client telephone/email queries, ordering office supplies
• Demonstrated self-initiative, strong resourcefulness and ability to network with others outside
of group
• Maintain client contact information into company’s proprietary database system
• Responsible for updating client correspondence (e.g., blast e-mail “undeliverable”)
• Complete internet searches and compiled information for team to input projects at hand
EDUCATION
Plaza College
Jackson Heights, New York
Graduate: 2005; Bachelor of Arts
Major: Business Administration
SKILLS:
Outstanding communication skills, able to work efficiently as an individual or within a team
Strongly Proficient in Microsoft Office
Comfortable working in: DART/DFA/DFP, Sizmek, Pointroll, Brightroll, Celtra, Byyd, mOcean,
Fivia/Adfront, Velti, Flashtalking platfoms, HTML5, Operative, Double-Click DART, Charles
Fluent in Spanish (reading and writing)
REFERENCES AVAILABLE UPON REQUEST