Naar een gemeenschappelijk vocabularium voor toeristische informatie op Inspiratiedag 3 maart 2016 'Digitaal aan de slag met erfgoed en toerisme. Xplore Bruges belicht en omkaderd.'

1. Linked Open
Touristic Data
Xplore Bruges | Data & Tourism | 20160303
| Marc Portier
| And how to exchange it.
https://goo.gl/essHcz

2. The web is fantastic. Really

3. West Flanders Tourism
Coast | Bruges & Surroundings
Flanders Fields | Valley of the Lyss

4. West Flanders Tourism
Economic size
turnover: 3.3 bio - workforce: 50k fte
Touristic size:
625k beds, 6.7 mio arrivals, 31.9 mio nights
Recreation:
● Biking: 2600 km in 4 networks + 36 routes
● Hiking: 1160 km in 9 networks + 56 routes

5. What is the story?
Language to exchange touristic information.
Why is it useful?
How to use / join the conversation.
Tips about your architecture.
Future dreams.

6. Data Focus
Tourism == International Info Sharing

7. Tourism → Data Focus
Scratching the exchange surface:
mobile apps, websites, kiosks, print,
open data,
partners, ...
flow underneath:
DATA (quality and readability)
Content == KING!

8. Real life Data experience
Quality
- historic errors
- different sources, different
buy-ins
- not solution: access rights
and input validation
- missing solution: checks,
reports, workflow-support
Documentation
- it means what it means,
no?
- values over types
- different interpretations
and nuances
- machines don’t

9. Real life data experience
ignore, or be silent about it...

10. Quality.
correct
complete
accessible
readable
human language
meaning
context == queen

11. Semantic Web
From pages to concepts.

12. Hits → Meaning @Google
letters & words … make
→ a person!
→ dates
→ relations
→ works
→ & links to ever more
meaningfull items
HITS
searchterm
meaning
“Now that is a horse of a
different colour!”
- the wizard of Oz

13. Linked Pages → Data
http://www.w3.org/2001/12/semweb-fin/current-vs-sw.png

14. How so Linked Data?
(almost) like linking web-pages
Extra annotation in (hidden) tags. (RDFa)
“Graph” (network) Model of the world
subjects →relations →values
Uses “vocabularia” (~ ontology)
Open structure for modelling. (~ web)

15. Universal meaning
Meaning is pushed from a local level to
universal uniqueness.
Basic idea: use URI to “place” things
No longer: see the “hotel” over there, Sir?
but: No way, bro, check out that
http://purl.org/acco/ns#Accommodation

16. SemWebTourism
In Action

17. Google+ Places, AirBnb
...wat you see

18. AirBnb
what robots see
and learn...

19. fluisterbos.be

20. Bruges @ Google

21. The dreams are high!
@SEMANTiCS2014, Leipzig
“Can we really compete with bookings.com”
- Andrea Volpini (it)
http://www.slideshare.net/cyberandy/an-open-linked-data-strategy-for-tourism
>> Project in Salzburg, …

22. open to reality
p.116 – Interesting point made on the Platypus — that when
the Platypus was discovered, scientists said it was a paradox.
But Pirsig’s point was it was never a paradox or an oddity. It
didn’t make sense only to the scientists because they viewed
the nature of animals according to their own classification,
when nature did not have any.
http://roughnotes.wordpress.com/2005/06/07/lila-an-inquiry-into-morals-robert-m-pirsig/

23. owa open world assumption
clarity more important then conformity
not: this is what you must say
but: if you use those words, then people will assume this meaning
low threshold, heigh ceiling
no requirements or must do
broad set of concepts - ambition to be complete
open to suggestions / extensions
not reinventing the wheel
shoulders of giants: schema.org, inspire, goodrelations, …
technical
based on RDF

24. TourVoc
A Standard for Touristic Data

25. What pain?
●(repeating) integration costs
●stability and predictability
●enable digital players
●focus on content and quality
●common sense
●semantisch web (seo/inovation)

26. Ambitioned results
●exchange of information
●and annotations, corrections, completions
●feed solomo applications (mobile guides)
●harvesting
●level the bar for more open ecosystem
(competition <> monopoly)

27. Data Exchange Standard?
✓ shared vocabulary
(interoperability, understanding what is said)
ㄨ (not) a shared database
(control, ownership, storage)

28. What it is
●Collaborative result (publishers, gov, devs)
●International (neutral)
●Extensible (OWA)
●Machine-readable (clear meaning)
●Language mostly vocabulary aspect
○spelling, syntax, grammar covered by lower layers
●For Information about Toeristic Products

29. Inspiration?

30. Inspiration!

31. Terms & Conditions
Open
● no usage limitations
● available to all stakeholders
● transparant decission process
● published
Tuned in on international webstandards
Make it happen through
maximum adoption and real use

32. Scope?
Product descriptions for #types (accomodation, attraction, event, POI,...)
Recreational networks & Corrections (routedoctor)
Locations and openinghours
Related Media & Stories
Publications (Guides, Books, Apps, Maps, Brochures…)
Bookings & Loyalty
Mobility
Statistics
Reviews & Right to reply

33. Where is it?
http://tourism.openknowledge.be/spec
ns (pfx: ost - uri: http://w3id.org/ost/ns)

34. Who’s playing along?

35. With the help of...

36. Nerd Corner
Diagrams and extra slides

37. blueprint architecture

38. infrastructure

39. shmdoc tool for data documentation
References:
● gtihub code & nodejs robot
● deployed GoogleDocs AddOn

40. Route-Model
- ost:number
- dcterms:identifier
a ost:Junction
Knoop
- ost:length
a ost:Connection
Link
a dcterms:Location
Location
- geo:lat
- geo:long
- geo:asWKT
a locn:Geometry
Geometry
ost:startJunction
ost:endJunction
ost:location
locn:geometry
ost:trajectory
10 23
59knoop
link

41. Route-Model #2
- ost:number
- dcterms:identifier
a ost:Junction
Knoop
- ost:length
a ost:Connection
Link
ost:startJunction
ost:endJunction
.
.
.
.
.
.
.
.
.
.
.
NetworkBasedRoute
- ost:number
- dcterms:identifier
a ost:NetworkBasedRoute
NetworkBasedRoute
rdf:rest
- ost:infoUrl
a rdf:List
TrajectoryDescription
.
.
.
.

42. Traversing the Linked List