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Hugh Mason 23 OCT 2020 hugh@jfdi.asia
2
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Financing 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
3
Welcome to a Talk Series on Tech Commercialisation
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
4
About You
Startups/SMEs
Researchers/Academics
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
5
● Born in UK, PR, Resident in Singapore since 2009
● BSc Physics with Physical Electronics
● Electronic Engineering Apprentice - GEC Marconi
● BBC, Discovery Channel TV Producer
● MA Leading Innovation and Change
● 25 Years Entrepreneur, Investor, Innovation Mentor. First
Startup Accelerator in SE Asia: backed 70 digital businesses
● Open Innovation Advocate with BOSCH, NXP, NTUC, BP, SPH,
Munich Re, OCBC, Singtel
● Adjunct Associate Professor, NUS Institute of Engineering
Leadership, Mentor @ NUS Enterprise
About Me
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
6
Meng Wong’s Map of the Money
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
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Many Contributors Since Then
Meng Wong Florian Cornu
Arnaud Bonzom
Harshil Ved Oh Jia Zhen
Anthony Lawrence Asher Devang
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
8
Update Coming Soon: MapOfTheMoney.com
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
9
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Financing 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
10
Deep Tech as Defined by Propel (X) Ventures
Swati Chaturvedi
● “Companies founded on a scientific discovery
or meaningful engineering innovation”
● A way to categorize startups in life sciences, energy, clean
technology, computer sciences, materials, and chemicals
● Overlooked by investors searching for the next 'unicorn'
● Struggle to find initial funding because of complex nature.
● Deal flow only to a handful of connected people: Others
either did not have access or ability to perform adequate
diligence to make the judgment to invest.
- Chaturvedi (2015)
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
11
Innovation Happens Along Three Dimensions
Innovation Succeeds Here
IDEO
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
12
Business Model Innovation Happens Here
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
13
“Deep Tech” Pushes the Boundary Here
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
14
TRL Quantifies the Depth of “Deep Tech”
Technology Readiness Level (NASA / DoD)
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
15
IRL captures the Desirability and Viability Dimensions
Investment Readiness Level (Blank 2013)Technology Readiness Level (NASA / DoD)
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
16
IRL 9
IRL 1
TRL 1TRL 9
Low Risk
High
Risk
Could it be Done?
ShoulditbeDone?“Could it be Done?” versus “Should it be Done?”
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
17
IRL 9
TRL 1TRL 9
Low Risk
Could it be Done?
ShoulditbeDone?Fax Was Once the Future
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
18
IRL 9
IRL 1
TRL 1TRL 9
Low Risk
High
Risk
Could it be Done?
ShoulditbeDone?Deep Tech May Require New Business Models
Deep
Tech
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
19
Internet 1.0
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
20
Internet 1.0
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
21
Web 2.0 and the Mobile, Social Revolution
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
22
Web 2.0 and the Mobile, Social Revolution
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
23
The Platform Revolution
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Platforms
Online to Offline
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
24
The Platform Revolution
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Platforms
Online to Offline
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
25
Today’s Frontier
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Platforms
Online to Offline
Difficult Regulation
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
26
Today’s Frontier
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Platforms
Online to Offline
Difficult Regulation
Difficult Politics
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
27
Today’s Frontier
1990 202020102000
Email, File Sharing
Infrastructure
Early Marketplaces
E-commerce
Social Networks
Online Media
Mobile
Platforms
Online to Offline
Difficult Regulation
Difficult Politics
Difficult Technology
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
28
But Pioneering Techology has Always Been Difficult
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
29
Deep Tech Startups in Singapore
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
30
Deep Tech Startups in Singapore
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
31
Deep Tech Tends to Create its own Ecosystem
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
32
It’s Worked for Regions Like Penang
Ecosystem
Community 2
Precision
Engineering
Community 1
Semiconductor
Manufacturing
Circles
of
Action
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
33
Deep Tech Singapore Success Stories
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
34
Singapore has made Deep Tech a Strategic Focus
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
35
Local Interest Appears to be Growing
Medical Technology, Quantum Technology, IoT, Renewable Energy,
Artificial Intelligence, Robotics, Agricultural Tech, Autonomous Tech
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
36
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Financing 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
37
Why Look for Money?
Organic growth (‘bootstrapping’) is:
● Can be great because you keep control and are beholden to no-one.
● Relatively slow but perfectly respectable for ‘Shallow Tech companies’.
● Frequently impossible for Deep Tech companies.
● Therefore sometimes the only option.
External finance:
● Bridges a gap
● Makes delivering on someone else’s agenda a duty.
● Can come with a lot of added value or a nightmare of baggage.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
38
Reasons to Look for Money
Good
● Pre-commercial Research
● Working capital
● Capital Expenditure
● Cost of implementing new systems and processes
● Professional development or Hiring key staff
● Development of a product or service
● Development of new customers
● Development of new markets
● Scaling up a business model that’s working
Bad
● Because everyone else is doing it.
● Because an investor is insistent and
you are not sure you are aligned.
● Because an investor wants to live out
a vicarious fantasy through your team.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
39
Reasons to Invest Money
AVPN
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
40
A Landscape of Finance Sources
After Kingston / RSA
Style:
Hands
On
Style:
Hands
Off
Bank
Charitable Foundation
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
41
A Landscape of Investors
After Kingston / RSA
Style:
Hands
On
Style:
Hands
Off
Bank
Charitable Foundation
Government Grants
Corporations
Crowdfunding
Public Markets
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
42
A Landscape of Investors
After Kingston / RSA
Style:
Hands
On
Style:
Hands
Off
Bank
Venture CapitalVenture Philanthropy
Charitable Foundation
Business Angels
Corporations
Government Grants
Crowdfunding
Accelerators
Public Markets
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
43
Most Investors Seek to Create Financial Value
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
45
Yet This Conventional Path Doesn’t Work for Most People
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
46
Venture Capitalists
● Broker money from the wealthy to higher risk, supposedly high return investments.
● Run by a small number of General Partners plus analysts, admins and associates.
● Funding from cash-rich, time poor private investors (‘Limited Partners’).
● Identify and buy equity cheaply in businesses with huge growth potential, stick with
the company over a number of years and then make an exit.
● Will impose significant control conditions.
● Expect a return on investment of more than ten times.
● Economics of a VC fund only work out if they operate at a certain scale and if they
make a reasonably small number of relatively chunky deals.
● Verify claims of added value and talk with previous investees.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
47
Business Angels Traditionally Put First Money In
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
48
Angel Networks Match Investors and Investees
Motivation is complex and can include:
● Altruism
● Vicarious Thrill-Seeking
● Bragging Rights, Startup Cabaret
Most are amateurs, not professionals.
The best bring value worth much more than money.
Experience, contacts and support are only useful if relevant, desired and bounded.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
49
Angel Investor Information is Scarce in Asia
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
50
Angel Syndicates and Private Markets
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
51
Crowdfunding for Reward
Wolfgang Amadeus Mozart in January 1783, advertising in a newspaper:
These three concertos, which can be performed with full orchestra including
wind instruments, or only a quattro, that is with two violins, one viola and
violoncello, will be available at the beginning of April to those who have
subscribed for them (beautifully copied, and supervised by the composer
himself).
● kickstarter.com is technically called a threshold pledge system.
● Benefits of crowdfunding include non-financial contributions and connections.
● Works for projects that are easy to understand.
● Disillusionment may come due to failure of many projects to deliver.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
52
Local Crowdfunding Platforms
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
53
Deep Tech Ventures are Getting Crowd Funded
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
54
Crowdfunding for Equity has a Chequered History
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
55
Token Sales: Today’s “Madness of Crowds?”
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
56
Structured Venturing Aims to Reduce Failure Rates
MIT’s experience with startup
support (Bill Aulet)
A - Incubator
B - Accelerator positive result
C - Accelerator kills business
D - Recycle talent
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
57
Deep Tech Focused Accelerators in Singapore
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
58
Comparing Incubators, Angels, Accelerators and Studios
Venture Studios:
● Focus on one vertical
● Initiate a few projects
each year
● Form teams
● Often offer distribution
channels
● Often have a follow-on
fund attached
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
59
Venture Co-Creation
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
60
Open Innovation with Corporations
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
61
Corporate Accelerators
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
62
Banks, Charitable Foundations and Government Grants
Banks generally make loans, not investments. Their business model means they need:
● Serviceability - clear evidence that a business can make the payments agreed.
● Security - some kind of guarantee that the bank will be able to recover its money
Government bodies use a variety of mechanisms from grants through to ‘soft loans’,
‘venture debt’ and venture capital. Their goals are usually strategic. Contact: NRF, SG
Innovate, Enterprise Singapore.
Charitable Foundations generally make grants. Venture Philanthropy aims to combine
impact intentions with the rigour of venture capital risk management.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
63
Finding Foundations
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
64
Venture Philanthropy
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
65
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Financing 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
66
Distinctive Factors of Deep Tech Startups
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
67
Distinctive Factors of Deep Tech Startups
Pros:
● Not everyone will understand it.
● Potentially many applications.
● Potentially scalable.
● May offer a “defensive moat”
Cons:
● Not everyone will understand it.
● How to value it?
● What benchmarks to apply?
● Technology and Regulatory Risk.
Who Might Support This?
● Government Agencies
● Specialist Venture Capital Funds
● Corporate Investors
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
68
Distinctive Factors of Deep Tech Startups
Pros:
● Smart People.
● Potentially unique insights.
Cons:
● Dunning-Kruger effect.
● Motivated by business as well as
science?
● Will they work with commercial
folk as the company scales?
Who Might Support This?
● Universities
● Investors with PhD’s
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
69
Distinctive Factors of Deep Tech Startups
Pros:
● More stable and mature.
● Maybe more life experience.
● May have more connections.
● Studies suggest that median age
of most successful founders is
approximately 38-42
Cons:
● Maybe less coachable.
● Maybe have life commitments
and options that distract.
Who Might Support This?
● Professional Investors
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
70
Distinctive Factors of Deep Tech Startups
Pros:
Cons:
● Requires very “patient capital”
● Likely to need many rounds of
support before commercial
viability is clear.
● Energy sapping to keep raising
money and diluting earlier
investors with intangible
progress.
Who Might Support This?
● Specialist Investors who
understand the sector.
● Corporates and Crowdfunders
who want a problem solved.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
71
Distinctive Factors of Deep Tech Startups
Pros:
● Fits with traditional corporate
and regulator stage gate
expectations.
● Tests provide concrete evidence.
Cons:
● Tests may not directly indicate
commercial viability.
● Time taken before revenue.
Who Might Support This?
● Universities, Government.
● Specialist investors and
corporates who understand the
opportunity and how to interpret
the test indications.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
72
Distinctive Factors of Deep Tech Startups
Pros:
● Creates a barrier to competition.
● Creates integrity in reputation of
products in the market.
Cons:
● Regulator policy may change
over time relating to politics not
science or commercial realities.
Who Might Support This?
● Universities, Government.
● Specialist investors and
corporates who understand the
opportunity and how to interpret
signals from regulators.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
73
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Investment 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
74
Research is Bridging the Different Cultures
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
75
Talk About Benefits & Business Not Product & Science
Deep Tech Offers
new Features
Features build
Products and
Services
Customers pay
For Perceived
Benefits
Successful
Business
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
76
Show How You Will Create Impact and Value
Time
In the Startup Phase
Tech Issues will dominate.
If it’s not feasible,
It’s Science Fiction.
As the business scales up,
commercial issues dominate.
If it’s not creating value
sustainably it’s a charity or a
science project not a business.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
77
Show You Understand the Market Context
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
78
IRL 9
IRL 1
TRL 1TRL 9
Low Risk
High
Risk
Could it be Done?
ShoulditbeDone?Understand Your Counterparty’s Attitude to Risk
Deep
Tech
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
79
IRL 9
IRL 1
TRL 1TRL 9
Low Risk
High
Risk
Could it be Done?
ShoulditbeDone?Show How You Will De-Risk the Venture Step by Step
Unfamiliar Science/Technology
Unfamiliar Use-cases
Benefits may be hard to explain
Maybe unfamiliar Business Models
May need new regulation
Maybe misinformation
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
80
IRL 9
IRL 1
TRL 1TRL 9
High
Risk
Traditional Vision-Driven “Go-To-Market” Strategy
Low Risk
1 “Prove the Technology”
2 “Go To
Market”
ShoulditbeDone?
Could it be Done?
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
81
IRL 9
IRL 1
TRL 1TRL 9
High
Risk
Consider This Approach Instead
Low Risk
Test and mitigate all three dimensions of risk in parallel
ShoulditbeDone?
Could it be Done?
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
82
Good Luck!
● Include team members who have complimentary skill sets.
● Have a clear rationale for why you want finance.
● Be explicit about the potential risks as well as the rewards.
● Understand who you are pitching to and what you are asking for.
● Have evidence that you can create and quantify a return on investment.
● Be clear about how the money will be deployed.
● Show the investor that you have skin in the game.
● Build toward a relationship not a transaction.
● Be realistic about what working with this financier is going to be like for a long time.
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
83
Introductions
Coming Up
1
Unpacking “Deep Tech”2
Venture Financing 1013
Deep Tech as an Asset Class: Opportunities and Challenges4
Connecting Across Cultures - How to Open a Dialogue5
Q&A6
Hugh Mason 23 OCT 2020 hugh@jfdi.asia
84
Thank You
Susan Ooi Anthony Chong Bernadette Fah

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Mapping the Money: Who’s got cash to back deep tech in Singapore?

  • 1.
  • 2. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 2 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Financing 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 3. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 3 Welcome to a Talk Series on Tech Commercialisation
  • 4. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 4 About You Startups/SMEs Researchers/Academics
  • 5. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 5 ● Born in UK, PR, Resident in Singapore since 2009 ● BSc Physics with Physical Electronics ● Electronic Engineering Apprentice - GEC Marconi ● BBC, Discovery Channel TV Producer ● MA Leading Innovation and Change ● 25 Years Entrepreneur, Investor, Innovation Mentor. First Startup Accelerator in SE Asia: backed 70 digital businesses ● Open Innovation Advocate with BOSCH, NXP, NTUC, BP, SPH, Munich Re, OCBC, Singtel ● Adjunct Associate Professor, NUS Institute of Engineering Leadership, Mentor @ NUS Enterprise About Me
  • 6. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 6 Meng Wong’s Map of the Money
  • 7. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 7 Many Contributors Since Then Meng Wong Florian Cornu Arnaud Bonzom Harshil Ved Oh Jia Zhen Anthony Lawrence Asher Devang
  • 8. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 8 Update Coming Soon: MapOfTheMoney.com
  • 9. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 9 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Financing 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 10. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 10 Deep Tech as Defined by Propel (X) Ventures Swati Chaturvedi ● “Companies founded on a scientific discovery or meaningful engineering innovation” ● A way to categorize startups in life sciences, energy, clean technology, computer sciences, materials, and chemicals ● Overlooked by investors searching for the next 'unicorn' ● Struggle to find initial funding because of complex nature. ● Deal flow only to a handful of connected people: Others either did not have access or ability to perform adequate diligence to make the judgment to invest. - Chaturvedi (2015)
  • 11. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 11 Innovation Happens Along Three Dimensions Innovation Succeeds Here IDEO
  • 12. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 12 Business Model Innovation Happens Here
  • 13. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 13 “Deep Tech” Pushes the Boundary Here
  • 14. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 14 TRL Quantifies the Depth of “Deep Tech” Technology Readiness Level (NASA / DoD)
  • 15. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 15 IRL captures the Desirability and Viability Dimensions Investment Readiness Level (Blank 2013)Technology Readiness Level (NASA / DoD)
  • 16. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 16 IRL 9 IRL 1 TRL 1TRL 9 Low Risk High Risk Could it be Done? ShoulditbeDone?“Could it be Done?” versus “Should it be Done?”
  • 17. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 17 IRL 9 TRL 1TRL 9 Low Risk Could it be Done? ShoulditbeDone?Fax Was Once the Future
  • 18. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 18 IRL 9 IRL 1 TRL 1TRL 9 Low Risk High Risk Could it be Done? ShoulditbeDone?Deep Tech May Require New Business Models Deep Tech
  • 19. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 19 Internet 1.0 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce
  • 20. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 20 Internet 1.0 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce
  • 21. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 21 Web 2.0 and the Mobile, Social Revolution 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile
  • 22. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 22 Web 2.0 and the Mobile, Social Revolution 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile
  • 23. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 23 The Platform Revolution 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile Platforms Online to Offline
  • 24. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 24 The Platform Revolution 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile Platforms Online to Offline
  • 25. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 25 Today’s Frontier 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile Platforms Online to Offline Difficult Regulation
  • 26. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 26 Today’s Frontier 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile Platforms Online to Offline Difficult Regulation Difficult Politics
  • 27. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 27 Today’s Frontier 1990 202020102000 Email, File Sharing Infrastructure Early Marketplaces E-commerce Social Networks Online Media Mobile Platforms Online to Offline Difficult Regulation Difficult Politics Difficult Technology
  • 28. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 28 But Pioneering Techology has Always Been Difficult
  • 29. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 29 Deep Tech Startups in Singapore
  • 30. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 30 Deep Tech Startups in Singapore
  • 31. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 31 Deep Tech Tends to Create its own Ecosystem
  • 32. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 32 It’s Worked for Regions Like Penang Ecosystem Community 2 Precision Engineering Community 1 Semiconductor Manufacturing Circles of Action
  • 33. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 33 Deep Tech Singapore Success Stories
  • 34. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 34 Singapore has made Deep Tech a Strategic Focus
  • 35. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 35 Local Interest Appears to be Growing Medical Technology, Quantum Technology, IoT, Renewable Energy, Artificial Intelligence, Robotics, Agricultural Tech, Autonomous Tech
  • 36. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 36 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Financing 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 37. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 37 Why Look for Money? Organic growth (‘bootstrapping’) is: ● Can be great because you keep control and are beholden to no-one. ● Relatively slow but perfectly respectable for ‘Shallow Tech companies’. ● Frequently impossible for Deep Tech companies. ● Therefore sometimes the only option. External finance: ● Bridges a gap ● Makes delivering on someone else’s agenda a duty. ● Can come with a lot of added value or a nightmare of baggage.
  • 38. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 38 Reasons to Look for Money Good ● Pre-commercial Research ● Working capital ● Capital Expenditure ● Cost of implementing new systems and processes ● Professional development or Hiring key staff ● Development of a product or service ● Development of new customers ● Development of new markets ● Scaling up a business model that’s working Bad ● Because everyone else is doing it. ● Because an investor is insistent and you are not sure you are aligned. ● Because an investor wants to live out a vicarious fantasy through your team.
  • 39. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 39 Reasons to Invest Money AVPN
  • 40. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 40 A Landscape of Finance Sources After Kingston / RSA Style: Hands On Style: Hands Off Bank Charitable Foundation
  • 41. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 41 A Landscape of Investors After Kingston / RSA Style: Hands On Style: Hands Off Bank Charitable Foundation Government Grants Corporations Crowdfunding Public Markets
  • 42. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 42 A Landscape of Investors After Kingston / RSA Style: Hands On Style: Hands Off Bank Venture CapitalVenture Philanthropy Charitable Foundation Business Angels Corporations Government Grants Crowdfunding Accelerators Public Markets
  • 43. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 43 Most Investors Seek to Create Financial Value
  • 44. Hugh Mason 23 OCT 2020 hugh@jfdi.asia
  • 45. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 45 Yet This Conventional Path Doesn’t Work for Most People
  • 46. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 46 Venture Capitalists ● Broker money from the wealthy to higher risk, supposedly high return investments. ● Run by a small number of General Partners plus analysts, admins and associates. ● Funding from cash-rich, time poor private investors (‘Limited Partners’). ● Identify and buy equity cheaply in businesses with huge growth potential, stick with the company over a number of years and then make an exit. ● Will impose significant control conditions. ● Expect a return on investment of more than ten times. ● Economics of a VC fund only work out if they operate at a certain scale and if they make a reasonably small number of relatively chunky deals. ● Verify claims of added value and talk with previous investees.
  • 47. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 47 Business Angels Traditionally Put First Money In
  • 48. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 48 Angel Networks Match Investors and Investees Motivation is complex and can include: ● Altruism ● Vicarious Thrill-Seeking ● Bragging Rights, Startup Cabaret Most are amateurs, not professionals. The best bring value worth much more than money. Experience, contacts and support are only useful if relevant, desired and bounded.
  • 49. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 49 Angel Investor Information is Scarce in Asia
  • 50. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 50 Angel Syndicates and Private Markets
  • 51. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 51 Crowdfunding for Reward Wolfgang Amadeus Mozart in January 1783, advertising in a newspaper: These three concertos, which can be performed with full orchestra including wind instruments, or only a quattro, that is with two violins, one viola and violoncello, will be available at the beginning of April to those who have subscribed for them (beautifully copied, and supervised by the composer himself). ● kickstarter.com is technically called a threshold pledge system. ● Benefits of crowdfunding include non-financial contributions and connections. ● Works for projects that are easy to understand. ● Disillusionment may come due to failure of many projects to deliver.
  • 52. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 52 Local Crowdfunding Platforms
  • 53. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 53 Deep Tech Ventures are Getting Crowd Funded
  • 54. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 54 Crowdfunding for Equity has a Chequered History
  • 55. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 55 Token Sales: Today’s “Madness of Crowds?”
  • 56. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 56 Structured Venturing Aims to Reduce Failure Rates MIT’s experience with startup support (Bill Aulet) A - Incubator B - Accelerator positive result C - Accelerator kills business D - Recycle talent
  • 57. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 57 Deep Tech Focused Accelerators in Singapore
  • 58. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 58 Comparing Incubators, Angels, Accelerators and Studios Venture Studios: ● Focus on one vertical ● Initiate a few projects each year ● Form teams ● Often offer distribution channels ● Often have a follow-on fund attached
  • 59. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 59 Venture Co-Creation
  • 60. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 60 Open Innovation with Corporations
  • 61. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 61 Corporate Accelerators
  • 62. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 62 Banks, Charitable Foundations and Government Grants Banks generally make loans, not investments. Their business model means they need: ● Serviceability - clear evidence that a business can make the payments agreed. ● Security - some kind of guarantee that the bank will be able to recover its money Government bodies use a variety of mechanisms from grants through to ‘soft loans’, ‘venture debt’ and venture capital. Their goals are usually strategic. Contact: NRF, SG Innovate, Enterprise Singapore. Charitable Foundations generally make grants. Venture Philanthropy aims to combine impact intentions with the rigour of venture capital risk management.
  • 63. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 63 Finding Foundations
  • 64. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 64 Venture Philanthropy
  • 65. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 65 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Financing 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 66. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 66 Distinctive Factors of Deep Tech Startups
  • 67. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 67 Distinctive Factors of Deep Tech Startups Pros: ● Not everyone will understand it. ● Potentially many applications. ● Potentially scalable. ● May offer a “defensive moat” Cons: ● Not everyone will understand it. ● How to value it? ● What benchmarks to apply? ● Technology and Regulatory Risk. Who Might Support This? ● Government Agencies ● Specialist Venture Capital Funds ● Corporate Investors
  • 68. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 68 Distinctive Factors of Deep Tech Startups Pros: ● Smart People. ● Potentially unique insights. Cons: ● Dunning-Kruger effect. ● Motivated by business as well as science? ● Will they work with commercial folk as the company scales? Who Might Support This? ● Universities ● Investors with PhD’s
  • 69. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 69 Distinctive Factors of Deep Tech Startups Pros: ● More stable and mature. ● Maybe more life experience. ● May have more connections. ● Studies suggest that median age of most successful founders is approximately 38-42 Cons: ● Maybe less coachable. ● Maybe have life commitments and options that distract. Who Might Support This? ● Professional Investors
  • 70. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 70 Distinctive Factors of Deep Tech Startups Pros: Cons: ● Requires very “patient capital” ● Likely to need many rounds of support before commercial viability is clear. ● Energy sapping to keep raising money and diluting earlier investors with intangible progress. Who Might Support This? ● Specialist Investors who understand the sector. ● Corporates and Crowdfunders who want a problem solved.
  • 71. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 71 Distinctive Factors of Deep Tech Startups Pros: ● Fits with traditional corporate and regulator stage gate expectations. ● Tests provide concrete evidence. Cons: ● Tests may not directly indicate commercial viability. ● Time taken before revenue. Who Might Support This? ● Universities, Government. ● Specialist investors and corporates who understand the opportunity and how to interpret the test indications.
  • 72. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 72 Distinctive Factors of Deep Tech Startups Pros: ● Creates a barrier to competition. ● Creates integrity in reputation of products in the market. Cons: ● Regulator policy may change over time relating to politics not science or commercial realities. Who Might Support This? ● Universities, Government. ● Specialist investors and corporates who understand the opportunity and how to interpret signals from regulators.
  • 73. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 73 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Investment 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 74. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 74 Research is Bridging the Different Cultures
  • 75. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 75 Talk About Benefits & Business Not Product & Science Deep Tech Offers new Features Features build Products and Services Customers pay For Perceived Benefits Successful Business
  • 76. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 76 Show How You Will Create Impact and Value Time In the Startup Phase Tech Issues will dominate. If it’s not feasible, It’s Science Fiction. As the business scales up, commercial issues dominate. If it’s not creating value sustainably it’s a charity or a science project not a business.
  • 77. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 77 Show You Understand the Market Context
  • 78. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 78 IRL 9 IRL 1 TRL 1TRL 9 Low Risk High Risk Could it be Done? ShoulditbeDone?Understand Your Counterparty’s Attitude to Risk Deep Tech
  • 79. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 79 IRL 9 IRL 1 TRL 1TRL 9 Low Risk High Risk Could it be Done? ShoulditbeDone?Show How You Will De-Risk the Venture Step by Step Unfamiliar Science/Technology Unfamiliar Use-cases Benefits may be hard to explain Maybe unfamiliar Business Models May need new regulation Maybe misinformation
  • 80. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 80 IRL 9 IRL 1 TRL 1TRL 9 High Risk Traditional Vision-Driven “Go-To-Market” Strategy Low Risk 1 “Prove the Technology” 2 “Go To Market” ShoulditbeDone? Could it be Done?
  • 81. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 81 IRL 9 IRL 1 TRL 1TRL 9 High Risk Consider This Approach Instead Low Risk Test and mitigate all three dimensions of risk in parallel ShoulditbeDone? Could it be Done?
  • 82. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 82 Good Luck! ● Include team members who have complimentary skill sets. ● Have a clear rationale for why you want finance. ● Be explicit about the potential risks as well as the rewards. ● Understand who you are pitching to and what you are asking for. ● Have evidence that you can create and quantify a return on investment. ● Be clear about how the money will be deployed. ● Show the investor that you have skin in the game. ● Build toward a relationship not a transaction. ● Be realistic about what working with this financier is going to be like for a long time.
  • 83. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 83 Introductions Coming Up 1 Unpacking “Deep Tech”2 Venture Financing 1013 Deep Tech as an Asset Class: Opportunities and Challenges4 Connecting Across Cultures - How to Open a Dialogue5 Q&A6
  • 84. Hugh Mason 23 OCT 2020 hugh@jfdi.asia 84 Thank You Susan Ooi Anthony Chong Bernadette Fah