This document discusses innovation leadership and managing innovation. It argues that while creativity is unpredictable, innovation can still be managed as a process by focusing ideas, capturing outputs, and determining exploitation approaches. Innovation is also presented as a generic skill that can be applied across sectors. The document also states that innovation can be measured through metrics like revenue from new products, ideas generated, and time to market. It emphasizes that innovation has been a source of competitive advantage for many successful companies and is now a key concern for organizations globally seeking to develop new products and services.