Mobile technologies are fundamentally changing how businesses operate. By 2015, business spending on mobile projects will grow 100% as mobile devices allow businesses to interact with anyone, do business anywhere, and extend to anything. The ubiquity of mobile empowers consumers, businesses and partners to seamlessly communicate and conduct secure transactions anytime, anywhere. Firms that are succeeding with mobile report increased productivity, closing sales faster, and year-over-year increases in new business.

1. 1 http://www.economist.com/blogs/dailychart/2011/10/personal-technology
2 http//:ipadcto.com/2011/01/05/survey-mobile-apps-increase enterprise-performance-and-productivity-advantages-top-three-
mobile-app-strategies-gain-momentum
3 http://www.ibm.com/software/success/cssdb.nsf/CS/SCHA-8CZNBG?OpenDocument&Site=corp&cty=en_us
4 Evans Data http://www.evansdata.com/press/viewRelease.php
5 Forrester
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Business on the Move
MOBILE BENEFITS
INTERACT WITH ANYONE
customers, partners,
or employees
DO BUSINESS ANYWHERE
with ubiquitous, trusted,
and secure transactions
EXTEND TO ANYTHING
including instrumented
machines and a broad
spectrum of smart devices
LOOKING AHEAD5
350 millionemployees will use smartphones
200 millionemployees will BYOD
1 billionglobal consumers will have
smartphones and tablets
Mobile spending will reach
$1.3 trillion 2012 2013 2014 2015 2016
BY THE NUMBERS
of security leaders cited mobile as their
greatest near-term technology worry98%
By the end of this year, mobile transactions
will have increased 50% over last year50%
increased productivity due to mobile apps245%
10 billion connected devices by 20201
MOBILE TECHNOLOGIES FUNDAMENTALLY CHANGE
HOW BUSINESSES OPERATE4
Mobile is part of the
multi-channel marketing
transformation making
the CMO more strategic
to technology decisions
The ubiquity of mobile devices is empowering
consumers, businesses and partners to more seamlessly communicate
and create high-quality, meaningful transactions when and how they want.
THE MOBILE BUSINESS ADVANTAGE
Extend and transform businesses
into new markets, with new capabilities
Manage and secure important
data more comprehensively
Get more done in less time with a
better-connected, better-integrated
employee workforce leveraging mobile data
Make use of innovations such as RFID,
GPS-aware capabilities, and one-to-one
targeted marketing
Deliver security and e-commerce services from
the cloud, providing rapid deployment, flexibility,
and scalability required for mobile business
FIRMS SUCCEEDING WITH MOBILE BUSINESS
Saved about 400 employee-hours per month.
Allows project managers to connect with each other in
real-time, helping close sales and work 5x faster.
Mobile helped create over 40% year-over-year
increase in new business.
One of the top 100 construction contractors in the US;
works primarily on large-scale retail projects.3
A major international airline
4x Rate of iOS/Android adoption compared
with 800M PCs sold in 1981 – 2000
More
than
&
Connect businesses, geographies,
and computing platforms
Connecting mobile to back-end data is the
concern of global CIOs
100%by 2015
Business spending on
mobile projects will grow
#3
» Self-service improves customer
satisfaction by getting passengers onboard faster.
» To encourage customer use, created a highly adaptable back-end infrastructure
that makes it 50% faster to add support for the latest mobile devices.
» It saves the airline up to 80% compared with full-service check-in.
Mobile device proliferation is a leading
game-changer for marketing, according to
a recent IBM study of 1,700 CMOs. Yet these
same CMOs say they’re unprepared to address
this factor.
It starts with an impulse. Somebody's walking through a mall, presenting
to a client, or jerking awake at 2:00 a.m. They feel a twinge.
A need. Inspiration. Curiosity. Something.
And just like that, they pick up a smartphone or tablet.
It's simple. It's automatic. It's repeated around the world
billions of times a day.
It's the mobile world at work.
For businesses, the ability to respond to those twinges is no
longer nice-to-have. It's the new essential of mobile business.
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