This document outlines potential corporate social responsibility (CSR) activities that the health technology company Practo could undertake. It discusses focusing CSR efforts on areas like eradicating hunger, promoting preventive healthcare and sanitation, and education. Some proposed activities include free medical camps and checkups with clinics and hospitals, as well as creating a monthly health magazine to provide information to the public. The magazine would have content on medical specialties written by doctors each month. Overall the document explores how Practo can engage in CSR activities that benefit society and promote the company's brand.

1. Y Yugender Reddy

2. Contents
 Introduction
 Explanation about CSR Activities (In accordance with
companies Act 2013)
 New Idea
 Examples Of CSR Activities
 Practo’s Health Magazine
Concept
Design
Content

3. Focus Areas Of CSR Activities
 As Per The Schedule VII Of Companies Act 2013, As A Health
Care Technology Company “The Main Focus Areas Of The
CSR Activities Of The Company Shall Be Aligned To The
Following Activities
 Eradicating Hunger, Poverty And Malnutrition
 Promoting Preventive Health Care, Sanitation And Making
Available Safe Drinking Water.
 Promoting Education: Including Special Education And
Employment Enhancing Vocational Skills Especially Among
Children, Women, Elderly And Differently Abled.

4. New Idea
Monthly Health Magazine (Complete Information Inside)
Practo’s
Monthly Health Magazine

5. CSR ACTIVITIES FOR PRACTO
 As We Are Connected To The Society And People, We Need To
Contribute Something To The Society
 Apart From Noble Vision Of Practo, We Can Do Some More
Activities To Popularize Among People
 These Activities Help Us For
 Legal Part Of The Company (CSR )
 Services To Public
 Brand Reachability, Brand Awareness, Brand Visibility And
Builds Loyal Users For Practo’s Services.

6.  These Activities Connects With Everyone Who Connected
With Practo
 Patients (Public), Doctors, Hospitals.
 To Do These Activities Practo May Involve (Can Involve)
Local Bodies Like Ngos, Local Government Bodies And Police
Etc

7. In association with Doctors & Clinics
(Few Examples)
 Dentist:
 Free Dental Checkups
 Free Consultation On Every
Saturday
 Free Camps In Residential
Areas
 Free Camps At Business
Parks
 Gynecologist And
Pediatrician:
• Free Consultation
• Free Vaccines For Kids
• Eradicating Malnutrition
Among Women And Child
• Child Care Units

8. In Association With Hospitals
 Medical Camps In Urban And Semi Urban Areas
 100 Free Surgeries Per Year , I.E Heart, Cancer Etc…
 Medical Camps In Business Parks
 Other Activities:
 Partnering With Swatch Bharat
 Contributing Funds For Environment Protection
 5k Run 10k Run (Not Exactly CSR)

9. Promoting Education
 Conducting Vocational Skills Training Classes For Students
 Promoting Computer Education
 Creating Awareness Among Public About Traffic And Road
Safety Rules Through The Mediums Like Audio, Video And
Print Media Platforms
 Distribution Of Books And Materials
 Setting Up A Research And Training Institute

10. Practo’s
Monthly Health Magazine
Concept
 In India Magazines Are Popular, The Age Group Of 30 To 60 Reads
Mostly
 National (India Today ), State Wise Many Magazines Are Popular
 Few Popular Health Magazines Are: Men’s Health, Women’s
Health, Prevention, And Psychology Today Etc……
Concept: Providing Complete Health Information
 Design Of The Magazine: Next…….

11. Practo’s
Monthly Health Magazine
Design
 Front Page: Practo Logo And Doctor Cover Photo With
Name
(Famous Doctor Who Wrote Content Inside)
 Back Page: Abhinav’s And Shashank’s Brief Profile With
Photos

12. Practo’s
Monthly Health Magazine
Contents
• Content About Few Specialties Every Month
Example 1: Dentistry
 Preventive Measures Of Dental Problems
 Oral Care Tips
 Pros And Cons Of Some Procedure
 Pre And Post Measures Of Surgery (Oral And Maxillofacial
Surgery)

13.  Example 2: Gynecology
 Women Nutrition
 Pregnancy Pros /Cons
 Do’s And Don’ts Etc
 Explaining About Some Procedure Etc….
• Example 3: Pediatrics
 Child Care And Nutrition
 Vaccines And Other Related Information

14. Thank You