Gujarat, a state in India, has a rich cultural and historical heritage, attracting over 60 million people and boasting unique attractions such as the Asiatic lions and ancient archaeological sites. The Gujarat Tourism Corporation offers comprehensive support for tourists and the government is investing significantly to promote the state as a leading travel destination. Despite challenges like underdeveloped infrastructure and competition from other states, opportunities arise from growing domestic tourism and increased spending on travel.

1. A Presentation on Gujarat
Tourism
Prepared by: Parth Mehta

2. Gujarat
About Gujarat
• Area: 196,024 km2
• Coastline: 1600 km
• Population above: 60 Mn
• Capital: Gandhinagar
• Largest city: Ahmedabad
• Only home of Asiatic
Lions
• Largest producer of milk
in India
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3. Gujarat Tourism
• Since centuries Gujarat has
been a vibrant melting pot
of cultures, traditions and
movements.
• It has been blessed with a
unique natural landscape
and architecture.
• Gujarat has all the
ingredients of becoming
one of the India’s leading
travel destinations.
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4. Gujarat Tourism
• Tourism Corporation of Gujarat Ltd. (TCGL)
provides comprehensive travel assistance and
services to the tourists coming to visit Gujarat.
• The corporation has National Tourism Award for
the category: Most Innovative of Information
Technology during the Year 2012.
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5. Gujarat Tourism
• Gujarat has a unique natural landscape
and architecture which includes:
– Ruins of a long forgotten ancient Harappan
civilization at Dholavira and Lothal
– The abode of endangered wildlife like the Asiatic
Lion and Wild Ass not found anywhere else in the
world;
– The holy town of Dwarka to the glorious Modhera
Sun Temple built by the Solanki rulers.
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6. Glimpse of Gujarat Tourism
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7. Porter’s Five Forces Model
Industry
Rivalry
HIGH
Threat of
substitutes
LOW
Buyer
Power
MEDIUM
Supplier
Power
MEDIUM
Barriers to
Entry & Exit
HIGH
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8. Porter’s Five Forces Model
Industry Rivalry
“HIGH”
• There are rival tourist states such as Rajasthan,
Kerela, Andhra Pradesh and Goa.
• The players in this industry constantly try to attract
more and more tourists.
• The Industry Rivalry is Intense but not Cut Throat.
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9. Porter’s Five Forces Model
Threat of Substitutes
“LOW”
• Travelling has moved up the list of household
priorities.
• The substitute for traveling as a leisure activity is
not available.
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10. Porter’s Five Forces Model
Buyer Power
“MEDIUM”
• The customers for Gujarat Tourism are the
domestic and international tourists.
• They demand more and more facilities at a very
reasonable rates, else they may switch
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11. Porter’s Five Forces Model
Supplier Power
“MEDIUM”
• The suppliers for Gujarat Tourism are transport
service providers such as airlines, railways, bus
operators and accommodation providers such as
Hotels, Rentals.
• Tour operators are also suppliers for Gujarat Tourism.
• These entities have a limited impact on the tourism
as they too face tough competition internally.
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12. Porter’s Five Forces Model
Barriers to Entry & Exit
“HIGH”
• Since Gujarat tourism being a entity of
Government of Gujarat there are barriers on
entering the industry.
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13. SWOT Analysis
Strengths
• The brand ambassador of Gujarat Tourism is Mr.
Amitabh Bachchan.
• Vast Geography
• Varied Culture
• Various Cuisine options available
• Friendly people
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14. SWOT Analysis
Weaknesses
• Gujarat is traditionally not a tourist destination,
hence the branding becomes challenging.
• Gujarat tourism is promoted by the government
recently, hence it is new as compared to other
states.
• Gujarat Tourism lacks proper infrastructure.
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15. SWOT Analysis
Opportunities
• Blooming of domestic tourism in India over the
recent years.
• Upcoming of social media initiatives.
• Increase in people’s spending towards travelling.
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16. SWOT Analysis
Threats
• Upcoming of new tourisms such as Chattisgarh
tourism.
• International Travel becoming cheaper.
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17. PESTEL Analysis
Political Factors
• Government is exploring various avenues to
popularize Gujarat as a tourist destination.
• State has set marketing budget of Rs 45-50 cr to
promote tourism.
• Government of Gujarat has partnered with
Federation of Indian Chambers of Commerce and
Industry (FICCI).
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18. PESTEL Analysis
Economic Factors
• Gujarat contributes close to 25-31 % of the total medical
tourism business in India.
• The average foreign tourist spend per person per day is close
to USD 700 to 1050.
• The average contribution of tourism industry to the Gujarat
State’s GDP is close to 2.5%.
• Gujarat is also the State with the highest number of domestic
airports.
• Gujarat has got good connectivity options to most tourist
spots. Most of the tourism spots are connected via State
Highways and railways.
• Gujarat was ranked 10th in the terms of domestic tourist
arrivals and 16th in international tourist arrivals.
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19. PESTEL Analysis
Social Factors
• Gujarati people are loveable, kindly & helpful so all
tourists are attract by this culture.
• Gujarat place are also showing of Guajarati culture
Hindu and Jain pilgrim centers.
• Gujarat is peaceful & secure state in India so more &
more tourists are attracted.
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20. PESTEL Analysis
Technological Factors
• Interactive website of Gujarat Tourism.
• Facilitates Online Payment
• Making of TV Advertisement series, featuring Mr.
Amitabh Bachchan.
• Providing useful information to foreign travellers in
collaboration with Google.Presentation on Gujarat Tourism 20

21. PESTEL Analysis
Environmental Factors
• Natural beauty, rich heritage, ancient archaeological
sites and a colorful culture
• Vibrant melting pot of cultures, traditions and
movements
• Unique natural landscape and architecture
• Coastline of 1600 kmsPresentation on Gujarat Tourism 21

22. PESTEL Analysis
Legal Factors
• The legal system for tourism comes into picture for
protecting tourists against any kind exploitation.
• Gujarat is a state of India where a very sound legal
system exists.
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23. Gujarat Tourism Then and Now
Then
• Gujarat government did not
focus on the need to
develop tourism in Gujarat.
• Gujarat Tourism was
operating simply for the
sake of operating.
• Infrastructure was very
poor.
• There were mainly private
tour operators who ran the
tourism business in Gujarat,
but they left no stone
unturned in exploiting the
tourists
Now
• Brand ambassador of
Gujarat Tourism is Mr.
Amitabh Bachchan.
• Transport and
Accommodation facilities
are now meeting the
industry benchmarks.
• Government is promoting
Gujarat tourism, that has
led to inflow of domestic as
well as foreign tourists
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24. Khushboo Gujarat Ki…
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25. Khushboo Gujarat Ki…
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Rann of Kutch
Modhera Sun Temple

26. Khushboo Gujarat Ki…
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Gandhi Ashram
Dholavira

27. Khushboo Gujarat Ki…
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Ahmedabad –
Heritage City
Gir Wildlife
Sanctuary

28. Khushboo Gujarat Ki…
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Patan Patola
Rani ki Vav -
Patan

29. Khushboo Gujarat Ki…
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Laxmi Vilas
Palace -
Vadodara
Polo Forest

30. Bibliography
• http://www.gujarattourism.com/
• http://www.gujarattourismonline.com/
• https://en.wikipedia.org/wiki/Tourism_in_Gujarat
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