The Presentation gives a detailed analysis of Gujarat Tourism. There are 3 types of analysis carried out. 1. Porter's Five Forces Model 2. SWOT Analysis 3. PESTLE Analysis At the end it also has a few glimpses showcasing places to visit in Gujarat.

1. A Presentation on Gujarat
Tourism
Prepared by: Parth Mehta

2. Gujarat
About Gujarat
• Area: 196,024 km2
• Coastline: 1600 km
• Population above: 60 Mn
• Capital: Gandhinagar
• Largest city: Ahmedabad
• Only home of Asiatic
Lions
• Largest producer of milk
in India
Presentation on Gujarat Tourism 2

3. Gujarat Tourism
• Since centuries Gujarat has
been a vibrant melting pot
of cultures, traditions and
movements.
• It has been blessed with a
unique natural landscape
and architecture.
• Gujarat has all the
ingredients of becoming
one of the India’s leading
travel destinations.
Presentation on Gujarat Tourism 3

4. Gujarat Tourism
• Tourism Corporation of Gujarat Ltd. (TCGL)
provides comprehensive travel assistance and
services to the tourists coming to visit Gujarat.
• The corporation has National Tourism Award for
the category: Most Innovative of Information
Technology during the Year 2012.
Presentation on Gujarat Tourism 4

5. Gujarat Tourism
• Gujarat has a unique natural landscape
and architecture which includes:
– Ruins of a long forgotten ancient Harappan
civilization at Dholavira and Lothal
– The abode of endangered wildlife like the Asiatic
Lion and Wild Ass not found anywhere else in the
world;
– The holy town of Dwarka to the glorious Modhera
Sun Temple built by the Solanki rulers.
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6. Glimpse of Gujarat Tourism
Presentation on Gujarat Tourism 6

7. Porter’s Five Forces Model
Industry
Rivalry
HIGH
Threat of
substitutes
LOW
Buyer
Power
MEDIUM
Supplier
Power
MEDIUM
Barriers to
Entry & Exit
HIGH
Presentation on Gujarat Tourism 7

8. Porter’s Five Forces Model
Industry Rivalry
“HIGH”
• There are rival tourist states such as Rajasthan,
Kerela, Andhra Pradesh and Goa.
• The players in this industry constantly try to attract
more and more tourists.
• The Industry Rivalry is Intense but not Cut Throat.
Presentation on Gujarat Tourism 8

9. Porter’s Five Forces Model
Threat of Substitutes
“LOW”
• Travelling has moved up the list of household
priorities.
• The substitute for traveling as a leisure activity is
not available.
Presentation on Gujarat Tourism 9

10. Porter’s Five Forces Model
Buyer Power
“MEDIUM”
• The customers for Gujarat Tourism are the
domestic and international tourists.
• They demand more and more facilities at a very
reasonable rates, else they may switch
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11. Porter’s Five Forces Model
Supplier Power
“MEDIUM”
• The suppliers for Gujarat Tourism are transport
service providers such as airlines, railways, bus
operators and accommodation providers such as
Hotels, Rentals.
• Tour operators are also suppliers for Gujarat Tourism.
• These entities have a limited impact on the tourism
as they too face tough competition internally.
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12. Porter’s Five Forces Model
Barriers to Entry & Exit
“HIGH”
• Since Gujarat tourism being a entity of
Government of Gujarat there are barriers on
entering the industry.
Presentation on Gujarat Tourism 12

13. SWOT Analysis
Strengths
• The brand ambassador of Gujarat Tourism is Mr.
Amitabh Bachchan.
• Vast Geography
• Varied Culture
• Various Cuisine options available
• Friendly people
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14. SWOT Analysis
Weaknesses
• Gujarat is traditionally not a tourist destination,
hence the branding becomes challenging.
• Gujarat tourism is promoted by the government
recently, hence it is new as compared to other
states.
• Gujarat Tourism lacks proper infrastructure.
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15. SWOT Analysis
Opportunities
• Blooming of domestic tourism in India over the
recent years.
• Upcoming of social media initiatives.
• Increase in people’s spending towards travelling.
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16. SWOT Analysis
Threats
• Upcoming of new tourisms such as Chattisgarh
tourism.
• International Travel becoming cheaper.
Presentation on Gujarat Tourism 16

17. PESTEL Analysis
Political Factors
• Government is exploring various avenues to
popularize Gujarat as a tourist destination.
• State has set marketing budget of Rs 45-50 cr to
promote tourism.
• Government of Gujarat has partnered with
Federation of Indian Chambers of Commerce and
Industry (FICCI).
Presentation on Gujarat Tourism 17

18. PESTEL Analysis
Economic Factors
• Gujarat contributes close to 25-31 % of the total medical
tourism business in India.
• The average foreign tourist spend per person per day is close
to USD 700 to 1050.
• The average contribution of tourism industry to the Gujarat
State’s GDP is close to 2.5%.
• Gujarat is also the State with the highest number of domestic
airports.
• Gujarat has got good connectivity options to most tourist
spots. Most of the tourism spots are connected via State
Highways and railways.
• Gujarat was ranked 10th in the terms of domestic tourist
arrivals and 16th in international tourist arrivals.
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19. PESTEL Analysis
Social Factors
• Gujarati people are loveable, kindly & helpful so all
tourists are attract by this culture.
• Gujarat place are also showing of Guajarati culture
Hindu and Jain pilgrim centers.
• Gujarat is peaceful & secure state in India so more &
more tourists are attracted.
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20. PESTEL Analysis
Technological Factors
• Interactive website of Gujarat Tourism.
• Facilitates Online Payment
• Making of TV Advertisement series, featuring Mr.
Amitabh Bachchan.
• Providing useful information to foreign travellers in
collaboration with Google.Presentation on Gujarat Tourism 20

21. PESTEL Analysis
Environmental Factors
• Natural beauty, rich heritage, ancient archaeological
sites and a colorful culture
• Vibrant melting pot of cultures, traditions and
movements
• Unique natural landscape and architecture
• Coastline of 1600 kmsPresentation on Gujarat Tourism 21

22. PESTEL Analysis
Legal Factors
• The legal system for tourism comes into picture for
protecting tourists against any kind exploitation.
• Gujarat is a state of India where a very sound legal
system exists.
Presentation on Gujarat Tourism 22

23. Gujarat Tourism Then and Now
Then
• Gujarat government did not
focus on the need to
develop tourism in Gujarat.
• Gujarat Tourism was
operating simply for the
sake of operating.
• Infrastructure was very
poor.
• There were mainly private
tour operators who ran the
tourism business in Gujarat,
but they left no stone
unturned in exploiting the
tourists
Now
• Brand ambassador of
Gujarat Tourism is Mr.
Amitabh Bachchan.
• Transport and
Accommodation facilities
are now meeting the
industry benchmarks.
• Government is promoting
Gujarat tourism, that has
led to inflow of domestic as
well as foreign tourists
Presentation on Gujarat Tourism 23

24. Khushboo Gujarat Ki…
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25. Khushboo Gujarat Ki…
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Rann of Kutch
Modhera Sun Temple

26. Khushboo Gujarat Ki…
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Gandhi Ashram
Dholavira

27. Khushboo Gujarat Ki…
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Ahmedabad –
Heritage City
Gir Wildlife
Sanctuary

28. Khushboo Gujarat Ki…
Presentation on Gujarat Tourism 28
Patan Patola
Rani ki Vav -
Patan

29. Khushboo Gujarat Ki…
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Laxmi Vilas
Palace -
Vadodara
Polo Forest

30. Bibliography
• http://www.gujarattourism.com/
• http://www.gujarattourismonline.com/
• https://en.wikipedia.org/wiki/Tourism_in_Gujarat
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