This document provides an overview and introduction to using social media for small and medium businesses. It recommends 7 steps to get started with social media: 1) Get educated on social media, 2) Listen to your brand, competitors, and industry on social networks, 3) Find an authentic personality for your business's social accounts, 4) Define goals and what success means, 5) Participate in social conversations, 6) Continuously measure results, and 7) Don't be afraid to fail as part of the learning process.