Smart Social London | Actions Speak Louder Than Words - Jim Rudden

•

0 likes•1,391 views

Spredfast

Smart Social London

Marketing

#SmartSocialLDN
Actions Speak Louder
Than Words
Jim Rudden, CMO Spredfast, @JimRudden

Drop in overall trust in
the UK from 2017 to 2018
-6%

No longer know how to
tell good journalism from
rumor or falsehoods
63%

64% of respondents say that CEOs should take the
lead on change rather than waiting for government
to impose it.
2018 Edelman Trust Barometer

Engage
social is a 1:1 connection opportunity

The second act is
about moral leadership

Smart Social London | Actions Speak Louder Than Words - Jim Rudden

In a survey carried out in February we asked a series of these no-holds-barred questions to our digital communities to get to know them a little bit better. We covered everything from their work, their salary, their budgets, their KPIs, their challenges and we got some very interesting results. Managing social media effectively is crucial to a brand’s success so in this last post, we wanted to see what social media marketers had to say about their work culture, success drivers, rewards and overall job satisfaction!

House Party at Brand Innovators Growth Hacking

House Party, Inc.

Brand Innovators Growth Hacking will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brand marketers are creating new products and defining new markets, and using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Human Empathy as an Antidote to Automation - Tiffany Apczynski, Zendesk

Traction Conf

Zendesk is a pioneer in the customer service software space serving 120,000+ businesses in 150 countries, with a market valuation of almost $6 Billion. Zendesk's VP of Social Impact Tiffany Apczynski will discuss the three core capabilities that robots can't compete with - creativity, community, and empathy, and how companies can use these capabilities to build lasting customer relationships in the age of automation.

Q1 Campaign for Founder Friendly Standard called "3 steps to building compani...

Eisaiah Engel

When creative companies bring diverse teams and skill-sets together, they bank on the idea that seamless interdisciplinary collaboration will lead to truly innovative products and experiences—and it will, if empathy, inclusivity, and communication are priorities. The DevOps community has embraced things like value stream mapping and continuous feedback loops, but these concepts need reframing to resonate with Strategy and Design disciplines. Technologists and engineers have the opportunity to teach and cultivate collaboration strategies beyond the bounds of their area of expertise. In this ignite, I cover some of the successes and failures I’ve experienced when trying to bring DevOps values to the wider organization and explain how empathy, inclusion, and communication are integral to the successes. I discuss a handful of ideas, including surprise reduction, curiosity, and sharing, and will briefly touch upon how diversity in teams enables stronger ideas and better innovation. The journey of cultural change will be different from one organization to the next, but I hope to ignite more conversation on this topic by talking about the changes we’ve attempted. Ultimately, by working to understand other disciplines and finding empathetic, inclusive ways to bridge the gaps between "us and them," technology can work more collaboratively with other disciplines, and we can create better, more innovative products as a result.

The Internet Of Things In Digital Marketing

Ceylan Parlakay

Home Services Market Trends & Keys to Success in Digital Marketing

Surefire Local

Learn How to Market Your Business to Millennials & Baby Boomers! We had the privilege to have Kim Culman from HomeAdvisor lead a discussion on the key trends unfolding in the home services industry and how builders and contractors can use this information to reach the right customers. She shared a few quick and easy strategies for getting noticed by new customers in a constantly changing digital world. You'll learn in this on-demand webinar... - The latest market trends and what homeowners will expect from you in 2018 - How the customer journey has changed and ways to use digital marketing to get found online - Proven tactics to reaching the right people in the exact moment they are considering your services

The Five Golden Rules of B2B marketing by Mark Jones

Mark Jones

It's time to simplify the jargon, look beyond our brands and engage customers via stories that connect our hearts and minds. This presentation was delivered at Mumbrella's B2B Marketing Summit in Sydney on September 5, 2019 to a standing-room only audience. In addition to the Five Golden Rules, I begin to introduce the Beliefonomics brand storytelling framework. For more information, visit markhjones.net

real estate presentation fiverrCarlos Hernandez, MBA

the changing nature of media webinar 5.18

dcardiel

Crowdfunding as a corporate social responsibility marketing program

Daryl Hatton

Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...

Shane Gibson

How to build a business case: Six steps to advance your social initiative, pr...

SocialMedia.org

Attackers Target Both Large and Small Businesses

SSL2BUY

Rent vs. Buy 2

Richard Statham Jr

Creating psychological safety in digital communities

Jamie Cantrell Langskov

Presentation2 pdf

Andrea Lindal

Debate: How can charities optimise interest and engagement across generations...

CharityComms

CO2 2018 | Meg Parrish

Coalmarch

Social media policy - Way to achieve the Guaranteed social media success

Khawaja Adil

Social Networks - A Volcano Waiting to Erupt?The TAS Group

Generation Z Infographic

Sustainable Brands

2015 trends in recognition mel - apr 23 2015 - draft 2Motivate Europe Live

"Extreme Trust" presented by Don Peppers

SocialMedia.org

Spredfast SmartSocial Summit | We Still Really Just Want a Good Story | Slack

Spredfast

SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience w...

Spredfast

What's hot

Innovation in a Creative Company - DevOpsDays NYC

Michael Lanyon

The Internet Of Things In Digital Marketing

Ceylan Parlakay

Home Services Market Trends & Keys to Success in Digital Marketing

Surefire Local

The Five Golden Rules of B2B marketing by Mark Jones

Mark Jones

real estate presentation fiverrCarlos Hernandez, MBA

the changing nature of media webinar 5.18

dcardiel

Crowdfunding as a corporate social responsibility marketing program

Daryl Hatton

Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...

Shane Gibson

How to build a business case: Six steps to advance your social initiative, pr...

SocialMedia.org

Attackers Target Both Large and Small Businesses

SSL2BUY

Rent vs. Buy 2

Richard Statham Jr

Creating psychological safety in digital communities

Jamie Cantrell Langskov

Presentation2 pdf

Andrea Lindal

Debate: How can charities optimise interest and engagement across generations...

CharityComms

CO2 2018 | Meg Parrish

Coalmarch

Social media policy - Way to achieve the Guaranteed social media success

Khawaja Adil

Social Networks - A Volcano Waiting to Erupt?The TAS Group

Generation Z Infographic

Sustainable Brands

2015 trends in recognition mel - apr 23 2015 - draft 2Motivate Europe Live

"Extreme Trust" presented by Don Peppers

SocialMedia.org

What's hot (20)

Innovation in a Creative Company - DevOpsDays NYC

The Internet Of Things In Digital Marketing

Home Services Market Trends & Keys to Success in Digital Marketing

The Five Golden Rules of B2B marketing by Mark Jones

real estate presentation fiverr

the changing nature of media webinar 5.18

Crowdfunding as a corporate social responsibility marketing program

Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...

How to build a business case: Six steps to advance your social initiative, pr...

Attackers Target Both Large and Small Businesses

Rent vs. Buy 2

Creating psychological safety in digital communities

Presentation2 pdf

Debate: How can charities optimise interest and engagement across generations...

CO2 2018 | Meg Parrish

Social media policy - Way to achieve the Guaranteed social media success

Social Networks - A Volcano Waiting to Erupt?

Generation Z Infographic

2015 trends in recognition mel - apr 23 2015 - draft 2

"Extreme Trust" presented by Don Peppers

More from Spredfast

Spredfast SmartSocial Summit | We Still Really Just Want a Good Story | Slack

Spredfast

SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience w...

Spredfast

SmartSocial Summit | How to be Smart about Social Data

Spredfast

SmartSocial Summit | How Established Brands are Succeeding on Social - Kate C...

Spredfast

SmartSocial Summit | Jennifer Saenz Keynote

Spredfast

SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...

Spredfast

SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activat...

Spredfast

SmartSocial Summit | Making the Move to Video-First - David Feldman, NFL

Spredfast

SmartSocial Summit | How to Be Smart About Social Data - Michael Bucklin, FOX...

Spredfast

SmartSocial Summit | How to Be Smart About Social Data - Jennifer Mangold, Ho...

Spredfast

SmartSocial Summit | Making the Move to Video - First - Shawn Silverman, Dolby

Spredfast

SmartSocial Summit | Making the Move to Video-First: Nickelodeon

Spredfast

SmartSocial Summit | The Next Generation of Partnerships: LEGO Group

Spredfast

SmartSocial Summit | The Best Place to Care for your Customers is Social Medi...

Spredfast

SmartSocial Summit | The Next Generation of Partnerships : Bumble

Spredfast

SmartSocial Summit | We Still Really Just Want a Good Story: Engage Your Audi...

Spredfast

SmartSocial Summit | The Best Place to Care for your Customers is Social Medi...

Spredfast

SmartSocial Summit | Brand Safety on Social: Mercer

Spredfast

SmartSocial Summit | The Next Generation of Partnerships : Southwest Airlines

Spredfast

Southwest Airlines' presentation for The Next Generation of Partnerships. Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.

SmartSocial Summit | How Established Brands are Succeeding on Social: Charles...

Spredfast

More from Spredfast (20)