Each normal distribution is defined by its mean and standard deviation. It has a single peak that is symmetrical and tails off gradually on each side without touching the horizontal axis.
Manipm Is it a problem that celebrities endorse products using twitter and ot...VantageManipm
Created by
Becky Johns - Project Manager
Freya Saxby - Researcher
Dave Pound - Presentation and Dissemination
Combined effort on the role of Content Creator.
Second group project for this module
Vantage Manipulating Media Project
Is it a problem that celebrities endorse products using twitter and other social media? And if so should it be restricted?
Project Manager - Becky Johns
Researcher - Freya Saxby
Presentation and Dissemination - Dave Pound
Combined effort on the role of Content Creator
We’ve all been there — working hard and creating a campaign, project, program or tactic where everything is “golden” like the “Drive $marter Challenge 2008” consumer campaign on fuel efficiency. We exceeded goals, won awards, developed cutting-edge tactics, and created powerful partnerships with 19 nonprofit, governmental, trade association and for-profit entities to dramatically extend the campaign’s marketing, reach, budget, and credibility.
Then, reality intervened with the economic meltdown. Getting anywhere with the 2009 campaign was like slogging through quicksand. We ultimately had one-fifth the budget of the previous year, fewer funders, and high partner expectations.
To break through the clutter with fewer resources, we came up with creative, affordable tactics, including a fun video contest promoted primarily through digital and social media to boost Web site traffic, buzz, awareness, and build the audience among younger drivers.
Take a look at the top four humorous videos at http://drivesmarterchallenge.org/contest.
It proves that necessity and creativity is the mother of invention
Manipm Is it a problem that celebrities endorse products using twitter and ot...VantageManipm
Created by
Becky Johns - Project Manager
Freya Saxby - Researcher
Dave Pound - Presentation and Dissemination
Combined effort on the role of Content Creator.
Second group project for this module
Vantage Manipulating Media Project
Is it a problem that celebrities endorse products using twitter and other social media? And if so should it be restricted?
Project Manager - Becky Johns
Researcher - Freya Saxby
Presentation and Dissemination - Dave Pound
Combined effort on the role of Content Creator
We’ve all been there — working hard and creating a campaign, project, program or tactic where everything is “golden” like the “Drive $marter Challenge 2008” consumer campaign on fuel efficiency. We exceeded goals, won awards, developed cutting-edge tactics, and created powerful partnerships with 19 nonprofit, governmental, trade association and for-profit entities to dramatically extend the campaign’s marketing, reach, budget, and credibility.
Then, reality intervened with the economic meltdown. Getting anywhere with the 2009 campaign was like slogging through quicksand. We ultimately had one-fifth the budget of the previous year, fewer funders, and high partner expectations.
To break through the clutter with fewer resources, we came up with creative, affordable tactics, including a fun video contest promoted primarily through digital and social media to boost Web site traffic, buzz, awareness, and build the audience among younger drivers.
Take a look at the top four humorous videos at http://drivesmarterchallenge.org/contest.
It proves that necessity and creativity is the mother of invention
1. Normal distribution
Each binomial distribution is defined by n, the number of trials and p, the
probability of success in any one trial.
Each Poisson distribution is defined by its mean.
In the same way, each Normal distribution is identified by two defining
characteristics or parameters: its mean and standard deviation.
The Normal distribution has three distinguishing features:
• It is unimodal, in other words there is a single peak.
• It is symmetrical, one side is the mirror image of the other.
• It is asymptotic, that is, it tails off very gradually on each side
but the line representing the distribution never quite meets the
horizontal axis.