SlideShare a Scribd company logo
Patricia Roller and Dr. Hartmut Esslinger
of Frog Design
Frog is a global design and innovation firm founded in 1969 by industrial designer Hartmut Esslinger. In
1984, frog's design language for Apple, first embodied by the Apple IIc system, launched with great
fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the
Year” and inducted into the permanent collection at the Whitney Museum of Art. 

Key Points:

๏ “For nothing comes nothing. You have to invest!”
๏ Build from the heart
๏ Become the best in the world & believe in yourself
๏ No wonder products fail. No one wants to go through all the details to do it right
Picture from Frog Design
Anna Blaylock of Netflix
Key Points:

๏ Simply the experience - less choices
๏ The user doesn't always know what he wants
๏ A/B test, over and over
๏ Scrub off your assumptions and let the light in
๏ Keep testing and keep learning
Picture from Lily N Twitter
Golden Krishna of Zappos
Key Points:

๏ “Good experience design isn't good screens, 

it's good experiences”
๏ “The best interface is no interface”
Kenneth Berger previously Slack.
First PM at Slack

Key Points:

๏ It’s about building product that people loving
๏ Go extra mile
๏ Talk to your customers and you'll grow like Slack
๏ Turn the data into action
Karl Sluis of Pandora/Next Big Sound
Next Big Sound provides a dashboard, charts, and reports to
monitor popularity, activity, and metrics for musicians across social
media, sales and events.

Key Points:

๏ Using data to chart the path of 'breaking thru’ artist
๏ Fetty Wap is really big in Florida
Various Quotes
“A/B test is a great way to settle an argument.”
“Metrics ought to be a reflection of the strategy 

that you've chosen”
Picture from 6of15 Instagram

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Manifesto

  • 1.
  • 2. Patricia Roller and Dr. Hartmut Esslinger of Frog Design
  • 3. Frog is a global design and innovation firm founded in 1969 by industrial designer Hartmut Esslinger. In 1984, frog's design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art. Key Points: ๏ “For nothing comes nothing. You have to invest!” ๏ Build from the heart ๏ Become the best in the world & believe in yourself ๏ No wonder products fail. No one wants to go through all the details to do it right
  • 4.
  • 5.
  • 8. Key Points: ๏ Simply the experience - less choices ๏ The user doesn't always know what he wants ๏ A/B test, over and over ๏ Scrub off your assumptions and let the light in ๏ Keep testing and keep learning
  • 9.
  • 10.
  • 11. Picture from Lily N Twitter
  • 13. Key Points: ๏ “Good experience design isn't good screens, 
 it's good experiences” ๏ “The best interface is no interface”
  • 14.
  • 16. First PM at Slack Key Points: ๏ It’s about building product that people loving ๏ Go extra mile ๏ Talk to your customers and you'll grow like Slack ๏ Turn the data into action
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Karl Sluis of Pandora/Next Big Sound
  • 22. Next Big Sound provides a dashboard, charts, and reports to monitor popularity, activity, and metrics for musicians across social media, sales and events. Key Points: ๏ Using data to chart the path of 'breaking thru’ artist ๏ Fetty Wap is really big in Florida
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 29. “A/B test is a great way to settle an argument.”
  • 30. “Metrics ought to be a reflection of the strategy 
 that you've chosen”
  • 31. Picture from 6of15 Instagram