Prodcut Innovation - Why & How
- 1. Innovation Turn on yourown light Why & How Ramel Levin
- 2. We all havethe potential
- 3. 1 Agree onwhat is a new product 2 Discuss why new product 3 Decide what to innovate 4 Is Innovation a recipe for success? 5 How to innovate
- 4. Those who cannotrememberthe past are condemned to repeat it --George Santayana
- 5. Let’s learn fromthe world’s #1 brand
- 6. Sad, true storyof the New Coke
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- 12. What do wedo?
- 13. A New Productis Born…
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- 15. Have you triedit? Yes. Did you like it? Yes, but I'll be damned if I'll let Coca-Cola know that. -- Country club outside Atlanta
- 16. Was it justa planned trick?
- 17. Today they keepthe changes to the cover
- 18. 1 Agree onwhat is a new product
- 19. Which one wouldyou If you could choose Invent?
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- 21. Look at me,I'm a Me-too Product
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- 24. When should you (not)listen to your customers?
- 25. If I hadasked people what they wanted, they would have said faster horses --Henry Ford, 1908
- 26. Any customer canhave a car painted any color that he wants so long as it is black --Henry Ford, 1908
- 27. Innovation Level New & Improv ed 03 InnovationMeter IM Established 1876
- 28. 2 Discuss whynew product
- 30. than they Appear Objectin the Mirrorare Closer
- 31. They hadn’t seenin coming…
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- 34. Why New Products? Stayahead of the curve Changing environment Disruptive technologies Revenue share from new products
- 35. 3 Decide whatto innovate
- 36. 1 Is theproduct new to the company? 2 Is the market new to the company? Products Present New Market PresentNew +
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- 39. Innovation can comein other form… Service, Support
- 40. “I skate towhere the puck is going to be, not to where it has been“ Wayne Gretzky
- 41. What to Innovate? EitherMarket or Product Don’t stretch too much Innovation’s many forms Go where the puck is going
- 42. Is innovation arecipefor Success? 4
- 44. A story ofan egg
- 47. Who was thesucker who bought… the first phone?
- 48. The two reasonspeople say no to your idea "It's been done before" – "It's never been done before” --Seth Godin
- 49. Resistance is futile.Is it?
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- 51. A Star isBorn (and then Dies)
- 52. Quiz: what was thefirst MP3 Player?
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- 55. But you’ve heard aboutthe 2nd one, right?
- 56. What’s their secretingredient? Unimitatable
- 57. So, watch outfor these… Psychological Impact Gimmicks without value Network Effects Timing Internal or External Resistance Imitatability
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- 59. Sit under thistree, just like Newton did
- 60. So, who gotit first? George Selden Elisha Gray Joseph Wilson Swan Alberto Santos-Dumont Orville & Wilbur Wright Thomas Edison Alexander Bell Henry Ford
- 61. 1 + 1= 11
- 62. If at firstyou don't succeed, destroy all evidence that you tried
- 63. Remember: Amateurs built theark... Professionals built the Titanic
- 65. I don't knowwho discovered the sea, but it sure wasn't a fish --Old Arab Saying
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- 78. Attribute Dependency Color Type ofComponent
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- 82. Inventing a newDiaper Absorption Color Size Scent Pattern (Exterior) Age – – – Sex – – – Weight – – – Secretion – – – – – Activity – – – – Time (wearing) – – – – –
- 83. Q&A Ramel.Levin+PPT@gmail.com Could Jesus microwaveaburrito so hot that he himself could not eat it? --Homer Simpson
Editor's Notes
- #3 * Light bulb – Symbol of innovation* What was the symbol before 1879?* Just a few of us realize the potential…
- #6 * Q * Who is the brand?
- #12 * Diet Coke was launched in 1982* It was a success* Became 4th most popular soft drink in America* Eventually displacing 7-Up as the 3rd* However… Diet Coke’s success Diluted Coke’s existing sales and increased the proportion of Pepsi drinkers relative to Coke drinkers
- #56 * Rio was sued since it was in the US* Gave them world fame, but later they have gone out of business
- #60 * Cambridge
- #61 * Alexander Bell was 27 (1874) when he invented the phone... * On 14th of Feb 1876 he registered the phone patent* 3 hours later Elisha Gray entered the same office and asked to register the same patent... Actually, Elisha filed the patent before, but Bell’s lawyer asked to pay immediately so he got the stamp first.* Light bulb – Who invented that? Historians list 22 inventors of lamps prior to Joseph Wilson Swan and Thomas Edison.* Airplane - Apparently, the debate comes down to how you define the first flight of an aeroplane.* Why this slide? To show inventions happen at the same time
- #65 The ad said "No other soap is found in so many homes"…