This document discusses stakeholder management in product development. It defines stakeholders as individuals who influence a product and need to have their requirements and expectations identified and aligned early. Stakeholder management is the process of interpreting stakeholder environments through positive relationships to manage expectations and objectives. The product owner represents stakeholder needs and desires, the scrum master facilitates stakeholder activities, and the development team keeps stakeholders satisfied and informed. Challenges include unidentified stakeholders, unclear priorities, politics, and changing stakeholder needs over time. Managing expectations requires patience, clear communication of scope and timing, prioritizing features, and justifying decisions through continuous planning.