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Survey: 4 CITIES SURVEY AUG 2011                                                                         Survey: 4 CITIES ...
Dien Anh TP HCM Magazine                         97.07         0       0   97.07      0            Dien Anh TP HCM Magazin...
The gioi so Magazine                               21.75    3.62      0   18.13      0            Saigon Time Daily Newspa...
Survey: 4 CITIES SURVEY AUG 2011Universe (000): 6,875.807Target Base: M15-54 <All waves>Target Base Size (000): 3,300.442T...
The gioi @ Newspaper              0.7     0.6   2.1   0.7     0Da Nang Newspaper                 0.7     0.2   6.4   0.3  ...
Survey: 4 CITIES SURVEY AUG 2010Universe (000): 6,875.807Target Base: F15-54 <All waves>Target Base Size (000): 3,575.365T...
Phu Nu Viet Nam Cuoi Tuan Newspaper       0.6       0.1      0     1     0Sai Gon TiepThi Nguyet San Newspaper      0.6   ...
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TNS Readership Vietnam - Reference for Media Planning/Optimization

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TNS Readership Vietnam - Reference for Media Planning/Optimization

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TNS Readership Vietnam - Reference for Media Planning/Optimization

  1. 1. Survey: 4 CITIES SURVEY AUG 2011 Survey: 4 CITIES SURVEY AUG 2011Universe (000): 6,875.81 Universe (000): 6,875.81Target Base: All people <All waves> Target Base: All people <All waves>Target Base Size (000): 6,875.81 Target Base Size (000): 6,875.81Target Group: People 16+ABCD Target Group: People 16+ABCDTarget Group Size (000): 6,734.35 Sample: 1,921 Target Group Size (000): 6,734.35 Sample: 1,921Percentage: 97.9% Percentage: 97.9%wTotal Col % Weighted Total City code Total City code HA NOI DA NANG HCM CITY CAN THO HA NOI DA NANG HCM CITY CAN THOTotal 6,734.35 1,619.77 489.15 4,123.55 501.88 Total 100 100 100 100 100 Tuoi Tre TP. HCM Newspaper 2,182.31 7.51 35.41 2,012.69 126.7 Tuoi Tre TP. HCM Newspaper 32.4 0.5 7.2 48.8 25.2 Cong An TP. HCM Newspaper 1,940.24 3.97 29.94 1,830.88 75.46 Cong An TP. HCM Newspaper 28.8 0.2 6.1 44.4 15 Thanh Nien Newspaper 1,457.33 133.43 240.88 1,014.69 68.34 Thanh Nien Newspaper 21.6 8.2 49.2 24.6 13.6 Tiep Thi & Gia Dinh Magazine 1,166.89 68.83 10.98 1,030.44 56.64 Tiep Thi & Gia Dinh Magazine 17.3 4.2 2.2 25 11.3 Bong da Newspaper 807.2 238.01 52.71 494.59 21.89 Bong da Newspaper 12 14.7 10.8 12 4.4 Phu Nu TP HCM Newspaper 595.16 4.53 0 585.52 5.11 Phu Nu TP HCM Newspaper 8.8 0.3 0 14.2 1 An Ninh The gioi Newspaper 541.46 304.96 35.19 186.52 14.8 An Ninh The gioi Newspaper 8 18.8 7.2 4.5 2.9 An Ninh Thu Do Newspaper 532.86 486.46 0.54 45.86 0 An Ninh Thu Do Newspaper 7.9 30 0.1 1.1 0 The Gioi Phu Nu Magazine 399.59 33.07 4.55 353.65 8.31 The Gioi Phu Nu Magazine 5.9 2 0.9 8.6 1.7 Hoa hoc tro Newspaper 375.67 136.89 34.68 184.21 19.9 Hoa hoc tro Newspaper 5.6 8.5 7.1 4.5 4 Cong An Nhan Dan Newspaper 363.68 218.7 19.34 105.29 20.35 Cong An Nhan Dan Newspaper 5.4 13.5 4 2.6 4.1 TuoiTre Cuoi Newspaper 351.28 44.31 27.67 274.36 4.94 TuoiTre Cuoi Newspaper 5.2 2.7 5.7 6.7 1 Muc tim Newspaper 305.03 9.17 7.96 271.27 16.63 Muc tim Newspaper 4.5 0.6 1.6 6.6 3.3 Thoi Trang Tre Magazine 302.21 57.31 9.31 228.9 6.69 Thoi Trang Tre Magazine 4.5 3.5 1.9 5.6 1.3 Phap Luat TP HCM Newspaper 298.42 1.38 6.86 283.74 6.43 Phap Luat TP HCM Newspaper 4.4 0.1 1.4 6.9 1.3 The Gioi Dien Anh Magazine 268.94 0 3.35 258.06 7.54 The Gioi Dien Anh Magazine 4 0 0.7 6.3 1.5 Lao Dong Newspaper 227.79 74.27 8.05 137.65 7.83 Lao Dong Newspaper 3.4 4.6 1.6 3.3 1.6 Phu Nu Viet Nam Newspaper 226.58 117.39 24.83 79.48 4.87 Phu Nu Viet Nam Newspaper 3.4 7.2 5.1 1.9 1 Dat Mui Cuoi Tuan Magazine 202.88 0 0 193.95 8.93 Dat Mui Cuoi Tuan Magazine 3 0 0 4.7 1.8 Tien Phong Newspaper 198.61 153.95 14.68 28.83 1.15 Tien Phong Newspaper 2.9 9.5 3 0.7 0.2 Cong An Da Nang Newspaper 192.91 7.98 181.16 3.77 0 Cong An Da Nang Newspaper 2.9 0.5 37 0.1 0 Nguoi Lao Dong Newspaper 188.36 7.61 10.43 169.27 1.05 Nguoi Lao Dong Newspaper 2.8 0.5 2.1 4.1 0.2 Sai Gon TiepThi Newspaper 171.43 11.71 5.38 152.85 1.5 Mua & Ban TP. HCM Newspaper 2.5 0 0 4 0 Mua & Ban TP. HCM Newspaper 166.47 0 0 166.47 0 Sai Gon TiepThi Newspaper 2.5 0.7 1.1 3.7 0.3 Hanh Phuc Gia Dinh Magazine 166.04 87.91 9.99 63.56 4.58 Hanh Phuc Gia Dinh Magazine 2.5 5.4 2 1.5 0.9 Ha Noi Moi Newspaper 159.45 159.45 0 0 0 Ha Noi Moi Newspaper 2.4 9.8 0 0 0 Phu nu ngay nay Magazine 138.22 29.06 2.34 96.43 10.39 Phu nu ngay nay Magazine 2.1 1.8 0.5 2.3 2.1 Dep Magazine 136.39 72.76 0.87 62.76 0 Dep Magazine 2 4.5 0.2 1.5 0 Mon Ngon Magazine 136.04 8.91 0.88 126.25 0 Tiep thi gia dinh - Phong Cach Magazine 2 1.8 2 2.2 0.4 Tiep thi gia dinh - Phong Cach Magazine 133.78 29.79 9.95 92.12 1.92 Mon Ngon Magazine 2 0.6 0.2 3.1 0 The Thao & Van Hoa Newspaper 126.01 52.4 4.49 68.5 0.62 Sai Gon Giai Phong Newspaper 1.9 0 0 3.1 0 Sai Gon Giai Phong Newspaper 125.8 0 0 125.8 0 The Thao & Van Hoa Newspaper 1.9 3.2 0.9 1.7 0.1 Suc khoe Gia dinh Magazine 121.63 15.95 1.02 104.66 0 Suc Khoe va Doi Song Newspaper 1.8 2.7 0.4 1.8 0 Suc Khoe va Doi Song Newspaper 120.27 44.34 2.08 73.85 0 Suc khoe Gia dinh Magazine 1.8 1 0.2 2.5 0 Suc khoe Magazine 115.81 17.81 0.66 92.72 4.62 Tuoi Tre Cuoi Tuan Newspaper 1.7 1.8 2.6 1.8 0 Tuoi Tre Cuoi Tuan Newspaper 115.58 28.39 12.86 74.33 0 Suc khoe Magazine 1.7 1.1 0.1 2.2 0.9 Cam nang mua sam tong hop Magazine 115.03 9.37 0 105.66 0 Cam nang mua sam tong hop Magazine 1.7 0.6 0 2.6 0 The Gioi Van Hoa Magazine 114.52 5.72 0.78 105.87 2.15 The Gioi Van Hoa Magazine 1.7 0.4 0.2 2.6 0.4 Doi Song & Phap Luat Newspaper 103.99 59.8 0.87 42.64 0.68 Phu Nu Thu Do Newspaper 1.5 5.9 0 0.2 0 Phu Nu Thu Do Newspaper 102.48 96.29 0 6.19 0 Doi Song & Phap Luat Newspaper 1.5 3.7 0.2 1 0.1 The gioi gia dinh Magazine 98.57 5.86 0 92.71 0 Sinh Vien Viet Nam 2! Magazine 1.5 2.4 0 1.3 0.9 Sinh Vien Viet Nam 2! Magazine 98.36 38.82 0 55.02 4.52 Suc Song Moi Magazine 1.5 0.7 0.1 1.9 1.5 Suc Song Moi Magazine 98.34 11.07 0.66 79.08 7.54 The gioi gia dinh Magazine 1.5 0.4 0 2.2 0
  2. 2. Dien Anh TP HCM Magazine 97.07 0 0 97.07 0 Dien Anh TP HCM Magazine 1.4 0 0 2.4 0 The Thao Ngay Nay Newspaper 90.22 22.17 11.57 49.39 7.09 The Thao Ngay Nay Newspaper 1.3 1.4 2.4 1.2 1.4 Tap chi HTV Magazine 89.78 0 0 89.27 0.51 Tap chi HTV Magazine 1.3 0 0 2.2 0.1 Phu Nu Chu Nhat Magazine 87.44 0 1.46 77.9 8.08 Kien Thuc Ngay Nay Magazine 1.3 0.2 0.6 1.9 0.2 Kien Thuc Ngay Nay Magazine 86.79 3.22 2.81 79.68 1.1 Thuoc & Suc Khoe Magazine 1.3 0.4 0.1 1.9 0.1 Thuoc & Suc Khoe Magazine 85.82 6.6 0.66 77.96 0.6 Tiep Thi & Gia Dinh Vao Bep Magazine 1.3 0.5 0.9 1.8 0 Tiep Thi & Gia Dinh Vao Bep Magazine 84.2 7.47 4.33 72.4 0 Phu Nu Chu Nhat Magazine 1.3 0 0.3 1.9 1.6 Mon Ngon Viet Nam Magazine 82.35 4.17 0 75.59 2.59 Oto xe may Viet Nam Magazine 1.2 1.9 1 1 0 Suc Khoe & Doi Song Magazine 81.47 26.23 6.28 47.29 1.68 Suc Khoe & Doi Song Magazine 1.2 1.6 1.3 1.1 0.3 Oto xe may Viet Nam Magazine 78.19 31.04 4.82 42.33 0 Mon Ngon Viet Nam Magazine 1.2 0.3 0 1.8 0.5 The Gioi Mot Magazine 76.18 1.63 0 74.56 0 Sinh vien Viet Nam Newspaper 1.1 2.2 0.8 0.9 0 Truyen hinh VTV Magazine 75.19 63.53 1.06 9.11 1.49 Truyen hinh VTV Magazine 1.1 3.9 0.2 0.2 0.3 Sinh vien Viet Nam Newspaper 75.07 35.43 3.72 35.92 0 The Gioi Mot Magazine 1.1 0.1 0 1.8 0 Khoa Hoc & Doi Song Newspaper 65.56 12.84 0 52.72 0 Echip Mobile- The gioi dieu ky Newspaper 1 0.3 0 1.4 0 Echip Mobile- The gioi dieu ky Newspaper 65.03 5.45 0 59.57 0 Khoa Hoc & Doi Song Newspaper 1 0.8 0 1.3 0 Phu nu & Thoi dai Magazine 62.1 11.57 0 50.53 0 E-chip Tin hoc trong tam tay Newspaper 0.9 0.9 0 1 0.5 PC World - The Gioi Game Magazine 62.09 10.57 3.11 48.41 0 The Thao TP.HCM Newspaper 0.9 0 0 1.5 0 The Thao TP.HCM Newspaper 61.8 0 0 61.8 0 Phu Nu TP HCM Chu Nhat Newspaper 0.9 0 0 1.4 0 Kien Truc Nha Dep Magazine 61.44 13.29 0.42 47.05 0.68 PC World - The Gioi Game Magazine 0.9 0.7 0.6 1.2 0 E-chip Tin hoc trong tam tay Newspaper 58.53 14.57 0 41.43 2.53 Kien Truc Nha Dep Magazine 0.9 0.8 0.1 1.1 0.1 Phu Nu TP HCM Chu Nhat Newspaper 57.94 0 0 57.94 0 Phu nu & Thoi dai Magazine 0.9 0.7 0 1.2 0 Dien Tu Tieu Dung Magazine 55.87 5.78 0 46.77 3.32 Mua & Ban Ha Noi Newspaper 0.8 3.2 0 0 0 Mua & Ban Ha Noi Newspaper 51.58 51.58 0 0 0 Dien Tu Tieu Dung Magazine 0.8 0.4 0 1.1 0.7 Tu Van Tieu & Dung Magazine 49.44 20.52 1.71 27.21 0 PC World A - Cong Nghe May Tinh va Mang Magazine 0.7 0.6 0.4 0.8 0.5 The Gioi Hoc Duong Magazine 47.55 13.13 0.78 33.64 0 Noi That Magazine 0.7 1.2 0.6 0.5 0.1 Bep Gia Dinh Magazine 46.59 5.2 0 41.38 0 The Gioi Nghe Sy Magazine 0.7 0 0 1.1 0 The Gioi Tieu Dung Magazine 46.31 0.74 0 45.57 0 The Gioi Hoc Duong Magazine 0.7 0.8 0.2 0.8 0 PC World A - Cong Nghe May Tinh va Mang Magazine 45.38 9.53 1.71 31.73 2.4 Tu Van Tieu & Dung Magazine 0.7 1.3 0.4 0.7 0 The Gioi Nghe Sy Magazine 44.75 0 0 44.75 0 The Gioi Tieu Dung Magazine 0.7 0 0 1.1 0 Man Anh San Khau Magazine 44.51 4.97 0 37.11 2.42 Bep Gia Dinh Magazine 0.7 0.3 0 1 0 Noi That Magazine 43.97 20.09 3.11 20.09 0.68 Man Anh San Khau Magazine 0.7 0.3 0 0.9 0.5 Can Tho Newspaper 42.97 0 2.77 0 40.2 CLAIMED READERSHIP SIZE Da Nang Newspaper 0.6 0.1 7.3 0.1 0 Echip cam nang danh cho nguoi su dung may tinh Newspaper 42.22 6.84 0 35.39 0 Can Tho Newspaper 0.6 0 0.6 0 8CLAIMED READERSHIP SIZE Da Nang Newspaper 42.11 1.31 35.53 5.27 0 The gioi @ Newspaper 0.6 0.3 1.1 0.7 0 The gioi @ Newspaper 41.54 5.43 5.28 30.84 0 Echip cam nang danh cho nguoi su dung may tinh Newspaper 0.6 0.4 0 0.9 0 Xe & Doi Song Magazine 40.9 19.09 3.27 18.55 0 Nhi dong Newspaper 0.6 0.2 0 0.9 0 Nhi dong Newspaper 38.91 3.27 0 35.65 0 Xe & Doi Song Magazine 0.6 1.2 0.7 0.4 0 Phong Cach Dan Ong Magazine 38.89 9.67 0 29.22 0 Phong Cach Dan Ong Magazine 0.6 0.6 0 0.7 0 Bac si gia dinh Magazine 38.82 0 0.66 38.16 0 Thoi Bao Kinh Te Sai Gon Magazine 0.6 0 0.9 0.8 0.4 Thoi Bao Kinh Te Sai Gon Magazine 37.96 0 4.38 31.4 2.18 Bac si gia dinh Magazine 0.6 0 0.1 0.9 0 Kien Thuc Gia Dinh Magazine 37.15 3.89 0.93 30.72 1.61 Kien Thuc Gia Dinh Magazine 0.6 0.2 0.2 0.7 0.3 Thanh Nien Chu Nhat Newspaper 35.62 10.48 3.45 21.06 0.63 Thanh Nien Chu Nhat Newspaper 0.5 0.6 0.7 0.5 0.1 Gia Dinh Magazine 34.21 26.39 0.93 6.89 0 Thanh Nien The Thao & Gai Tri Newspaper 0.5 0 0.7 0.7 0 Thanh Nien The Thao & Gai Tri Newspaper 32.55 0 3.51 29.05 0 Nguoi Dep Viet Nam Magazine 0.5 1 0.3 0.3 0.2 Nguoi Dep Viet Nam Magazine 32.37 15.92 1.3 14.36 0.79 Gia Dinh Magazine 0.5 1.6 0.2 0.2 0 Doanh nhan Sai gon Newspaper 29.57 0 0 28.07 1.5 Doanh nhan Sai gon Newspaper 0.4 0 0 0.7 0.3 Mot va Cuoc Song Magazine 27.63 4.52 0.78 22.33 0 Sai Gon TiepThi Nguyet San Newspaper 0.4 0.2 0 0.5 0 Khan quang do Newspaper 27.19 0 0 27.19 0 Khan quang do Newspaper 0.4 0 0 0.7 0 VTM (Giao Duc TP HCM) Magazine 24.8 0 0.81 15.04 8.96 Nhip cau dau tu Magazine 0.4 0.3 0 0.5 0 Sai Gon TiepThi Nguyet San Newspaper 24.62 3.26 0 21.36 0 VTM (Giao Duc TP HCM) Magazine 0.4 0 0.2 0.4 1.8 Nhip cau dau tu Magazine 24.27 5.27 0 19 0 Mot va Cuoc Song Magazine 0.4 0.3 0.2 0.5 0 Saigon Time Daily Newspaper 23.22 0 1.62 21.6 0 Doanh nhan Newspaper 0.3 0.1 0 0.5 0 Doanh nhan Newspaper 23.06 1.49 0 21.57 0 Echip Mobile dac biet Newspaper 0.3 0.1 0 0.5 0 Muc tim so dac biet Newspaper 23.04 0 0 23.04 0 Phu Nu Viet Nam Cuoi Tuan Newspaper 0.3 0 0 0.5 0 Chuyen de Bong da 442 Magazine 23.03 0 0 23.03 0 Nguoi Ha Noi Newspaper 0.3 0 0 0.4 0 Phu Nu Viet Nam Cuoi Tuan Newspaper 22.75 0.56 0 22.18 0 Muc tim so dac biet Newspaper 0.3 0 0 0.6 0 My Thuat Magazine 22.4 10.38 0 12.02 0 Dat Viet Newspaper 0.3 0 0.2 0.5 0
  3. 3. The gioi so Magazine 21.75 3.62 0 18.13 0 Saigon Time Daily Newspaper 0.3 0 0.3 0.5 0 Tin Hoc & Doi Song Magazine 21.67 0 0 21.67 0 Truyen hinh Ha Noi Magazine 0.3 1.2 0 0 0 Me va con Magazine 20.82 0 0 20.82 0 Tin Hoc & Doi Song Magazine 0.3 0 0 0.5 0 Echip Mobile dac biet Newspaper 20.63 1.5 0 19.13 0 The gioi so Magazine 0.3 0.2 0 0.4 0 Dat Viet Newspaper 19.99 0 0.96 19.03 0 Chuyen de Bong da 442 Magazine 0.3 0 0 0.6 0 Truyen hinh Ha Noi Magazine 18.99 18.99 0 0 0 My Thuat Magazine 0.3 0.6 0 0.3 0 Nguoi Ha Noi Newspaper 17.09 0 0 17.09 0 Me va con Magazine 0.3 0 0 0.5 0 Me & Be Magazine 16.35 5.45 1.62 9.28 0 Sai Gon Giai Phong Thu Bay Newspaper 0.2 0 0 0.4 0 Sai Gon Giai Phong Thu Bay Newspaper 16.11 0 0 16.11 0 PC World B - Giai Phap va Ung Dung CNTT Magazine 0.2 0 0 0.3 0 Doi song gia dinh Magazine 15.47 1.32 0 14.15 0 Cam nang mua sam Beauty & Fashion Magazine 0.2 0.1 0 0.2 0 PC World B - Giai Phap va Ung Dung CNTT Magazine 12.04 0 0 12.04 0 Me & Be Magazine 0.2 0.3 0.3 0.2 0 Cam nang mua sam Beauty & Fashion Magazine 10.92 1.98 0 8.94 0 Doi song gia dinh Magazine 0.2 0.1 0 0.3 0 Dau Tu Chung Khoan Newspaper 9.5 0 0 9.5 0 Sai Gon Giai Phong Sport Newspaper 0.1 0 0.3 0.1 0CLAIMED READERSHIP SIZE Heritage Magazine 9.21 9.21 0 0 0 Dau Tu Newspaper 0.1 0.4 0 0 0 Phu san Song Khoe Newspaper 9.16 0.74 0 8.41 0 Dau Tu Chung Khoan Newspaper 0.1 0 0 0.2 0 Tien Phong cuoi thang Magazine 7.95 3.97 3.98 0 0 The Thao & Van Hoa Cuoi Tuan Newspaper 0.1 0 0.5 0.1 0 Cam nang mua sam Khong gian song Magazine 6.78 0 0 6.78 0 Phu san Song Khoe Newspaper 0.1 0 0 0.2 0 Phu Nu Ap Bac Magazine 6.67 0 0 6.67 0 CLAIMED READERSHIP SIZE Heritage Magazine 0.1 0.6 0 0 0 Dau Tu Newspaper 6.45 6.45 0 0 0 Tri Thuc Tre (Tien Phong) Magazine 0.1 0.3 0.1 0 0.3 Tri Thuc Tre (Tien Phong) Magazine 6.39 4.23 0.52 0 1.65 Tien Phong cuoi thang Magazine 0.1 0.2 0.8 0 0 The Thao & Van Hoa Cuoi Tuan Newspaper 5.39 0 2.33 3.06 0 Cam nang mua sam Khong gian song Magazine 0.1 0 0 0.2 0 Sai Gon Giai Phong Sport Newspaper 5.15 0 1.46 3.69 0 Sanh Dieu Magazine 0.1 0.3 0 0 0 Sanh Dieu Magazine 4.36 4.36 0 0 0 Phu Nu Ap Bac Magazine 0.1 0 0 0.2 0 Heritage Fashion Magazine 3.26 3.26 0 0 0 Doanh nhan Sai gon Cuoi Tuan Newspaper 0 0 0 0 0 Vietnam News Newspaper 3.12 0 0 3.12 0 Vietnam News Newspaper 0 0 0 0.1 0 Dai Doan Ket Newspaper 2.55 2.05 0.5 0 0 Vietnam Investment Review Newspaper 0 0 0 0 0 Thanh Dat Magazine 0 0 0 0 0 Dai Doan Ket Newspaper 0 0.1 0.1 0 0 Gia Dinh & Tre em Magazine 0 0 0 0 0 Heritage Fashion Magazine 0 0.2 0 0 0 Doanh nhan Sai gon Cuoi Tuan Newspaper 0 0 0 0 0 Thoi bao Vi tinh Sai Gon Magazine 0 0 0 0 0 Vietnam Investment Review Newspaper 0 0 0 0 0 Thanh Dat Magazine 0 0 0 0 0 Thoi bao Vi tinh Sai Gon Magazine 0 0 0 0 0 SAIGON TIMES WEEKLY Magazine 0 0 0 0 0 SAIGON TIMES WEEKLY Magazine 0 0 0 0 0 Gia Dinh & Tre em Magazine 0 0 0 0 0
  4. 4. Survey: 4 CITIES SURVEY AUG 2011Universe (000): 6,875.807Target Base: M15-54 <All waves>Target Base Size (000): 3,300.442Target Group: All peopleTarget Group Size (000): 3,300.442 Sample: 975Percentage: 100.0%Col % Weighted Total City code HA NOI DA NANG HCM CITY CAN THOTotal 100 100 100 100 100CLAIMED READERSHIP SIZE Newspaper Tuoi Tre TP. HCM 36.6 0.5 6.2 55.8 30.3 Cong An TP. HCM Newspaper 31.9 0.5 7.2 49.4 18.3 Thanh Nien Newspaper 26.7 9.5 53.4 31.6 17 Bong da Newspaper 22.6 26.2 19.5 23.4 7.7 An Ninh The gioi Newspaper 10 21.7 8.7 6.2 4.1 An Ninh Thu Do Newspaper 9.2 33.3 1.3 1.6 0 Phap Luat TP HCM Newspaper 6.1 0.2 2.1 9.7 0.8 Cong An Nhan Dan Newspaper 6 13.7 4.7 3.6 2.7 TuoiTre Cuoi Newspaper 5.8 2.7 6.9 7.6 1.2 Phu Nu TP HCM Newspaper 3.9 0 0 6.5 0 Lao Dong Newspaper 3.9 5.5 1.5 3.8 2.2 Nguoi Lao Dong Newspaper 3.4 0.9 2.2 5 0 Cong An Da Nang Newspaper 3.3 0.4 42.2 0.1 0 Hoa hoc tro Newspaper 3 4.2 4.3 2.4 2.7 The Thao & Van Hoa Newspaper 2.8 5 1.8 2.3 0.2 Sai Gon Giai Phong Newspaper 2.7 0 0 4.5 0 The Thao Ngay Nay Newspaper 2.6 2.6 4.7 2.4 2.8 Muc tim Newspaper 2.6 0 0.4 4 2.2 Ha Noi Moi Newspaper 2.6 10.5 0 0 0 Tien Phong Newspaper 2.2 7.6 2.9 0.2 0.4 Mua & Ban TP. HCM Newspaper 2.1 0 0 3.5 0 Echip Mobile- The gioi dieu ky Newspaper 1.9 0.7 0 2.9 0 The Thao TP.HCM Newspaper 1.7 0 0 2.8 0 E-chip Tin hoc trong tam tay Newspaper 1.5 1.1 0 2.1 0.3 Suc Khoe va Doi Song Newspaper 1.5 2.2 0.4 1.6 0 Tuoi Tre Cuoi Tuan Newspaper 1.5 2.6 2.8 1.1 0 Doi Song & Phap Luat Newspaper 1.3 3.9 0.4 0.4 0.3 Sai Gon TiepThi Newspaper 1.2 0 0 2 0 Echip cam nang danh cho nguoi su dung may tinh Newspaper 1.2 0.6 0 1.8 0 Phu Nu Viet Nam Newspaper 1.1 2 1.5 0.9 0 Khoa Hoc & Doi Song Newspaper 1.1 1.2 0 1.3 0 Can Tho Newspaper 0.9 0 1.1 0 9.9 Sinh vien Viet Nam Newspaper 0.8 0.6 0.3 1.1 0 Phu Nu Thu Do Newspaper 0.8 2.6 0 0.3 0
  5. 5. The gioi @ Newspaper 0.7 0.6 2.1 0.7 0Da Nang Newspaper 0.7 0.2 6.4 0.3 0Doanh nhan Newspaper 0.7 0 0 1.1 0Mua & Ban Ha Noi Newspaper 0.6 2.6 0 0 0Echip Mobile dac biet Newspaper 0.6 0.2 0 1 0Nguoi Ha Noi Newspaper 0.5 0 0 0.9 0Thanh Nien Chu Nhat Newspaper 0.5 0.6 0.3 0.5 0.2Sai Gon Giai Phong Thu Bay Newspaper 0.4 0 0 0.7 0Thanh Nien The Thao & Gai Tri Newspaper 0.3 0 1.4 0.3 0Dau Tu Chung Khoan Newspaper 0.3 0 0 0.5 0Doanh nhan Sai gon Newspaper 0.2 0 0 0.3 0Sai Gon Giai Phong Sport Newspaper0.2 0 0.6 0.2 0Dau Tu Newspaper 0.1 0.6 0 0 0Sai Gon TiepThi Nguyet San Newspaper 0.1 0.4 0 0.1 0Dat Viet Newspaper 0.1 0 0.4 0.1 0The Thao & Van Hoa Cuoi Tuan Newspaper 0.1 0 0.9 0.1 0Muc tim so dac biet Newspaper 0.1 0 0 0.1 0Nhi dong Newspaper 0.1 0 0 0 0.6Phu Nu Viet Nam Cuoi Tuan Newspaper 0 0 0 0 0Phu Nu TP HCM Chu Nhat Newspaper 0 0 0 0 0Vietnam News Newspaper 0 0 0 0 0Dai Doan Ket Newspaper 0 0 0.2 0 0Saigon Time Daily Newspaper 0 0 0 0 0Doanh nhan Sai gon Cuoi Tuan Newspaper 0 0 0 0 0Vietnam Investment Review Newspaper 0 0 0 0 0Phu san Song Khoe Newspaper 0 0 0 0 0Khan quang do Newspaper 0 0 0 0 0
  6. 6. Survey: 4 CITIES SURVEY AUG 2010Universe (000): 6,875.807Target Base: F15-54 <All waves>Target Base Size (000): 3,575.365Target Group: All peopleTarget Group Size (000): 3,575.365 Sample: 993Percentage: 100.0%Col % Weighted Total City code HA NOI DA NANG HCM CITY CAN THOCLAIMED READERSHIP SIZE Tre TP. HCM Newspaper Tuoi 27.5 0.4 7.8 41.4 19 Cong An TP. HCM Newspaper 25.3 0 4.7 39.2 11.9 Thanh Nien Newspaper 16.2 6.7 43.5 17.5 9.9 Phu Nu TP HCM Newspaper 13 0.5 0 20.7 1.9 Hoa hoc tro Newspaper 9.3 13.6 13.3 7.5 5.5 Muc tim Newspaper 7.2 1.1 4.7 10.1 5.9 An Ninh Thu Do Newspaper 6.6 25.8 0 0.6 0 An Ninh The gioi Newspaper 6 15.5 5.3 2.8 2.3 Phu Nu Viet Nam Newspaper 5.3 12 8.2 2.8 1.8 TuoiTre Cuoi Newspaper 5.2 2.6 5.1 6.6 1.3 Cong An Nhan Dan Newspaper 4.6 12.7 3 1.6 5.1 Sai Gon TiepThi Newspaper 3.7 1.4 2.1 5.1 0.6 Tien Phong Newspaper 3.6 10.8 3.9 1.1 0 Mua & Ban TP. HCM Newspaper 2.9 0.3 0 4.7 0 Lao Dong Newspaper 2.8 3.5 1.7 2.8 0.9 Phap Luat TP HCM Newspaper 2.7 0 0.6 4.1 1.7 Cong An Da Nang Newspaper 2.3 0.5 30 0.1 0 Phu Nu Thu Do Newspaper 2.2 9.1 0 0 0 Ha Noi Moi Newspaper 2.2 9 0 0 0 Nguoi Lao Dong Newspaper 2.1 0 2 3.2 0.4 Suc Khoe va Doi Song Newspaper 2 3.3 0.5 1.9 0 Tuoi Tre Cuoi Tuan Newspaper 1.9 0.8 2.3 2.4 0 Bong da Newspaper 1.8 3.3 1.8 1.3 0.8 Doi Song & Phap Luat Newspaper 1.7 3.3 0 1.5 0 Phu Nu TP HCM Chu Nhat Newspaper 1.6 0 0 2.6 0 Sinh vien Viet Nam Newspaper 1.5 3.6 1.1 1 0 Sai Gon Giai Phong Newspaper 1.2 0 0 2 0 The Thao & Van Hoa Newspaper 1.2 1.4 0 1.4 0 Nhi dong Newspaper 1.1 0.6 0 1.6 0 The gioi @ Newspaper 0.9 0.1 0 1.4 0 Mua & Ban Ha Noi Newspaper 0.9 3.6 0 0 0 Khoa Hoc & Doi Song Newspaper 0.8 0.4 0 1.2 0 Muc tim so dac biet Newspaper 0.8 0 0 1.3 0 Khan quang do Newspaper 0.8 0 0 1.2 0 Saigon Time Daily Newspaper 0.6 0 0.6 1 0 Doanh nhan Sai gon Newspaper 0.6 0 0 1 0.6 Thanh Nien The Thao & Gai Tri Newspaper 0.6 0 0 1 0
  7. 7. Phu Nu Viet Nam Cuoi Tuan Newspaper 0.6 0.1 0 1 0Sai Gon TiepThi Nguyet San Newspaper 0.6 0 0 0.9 0Da Nang Newspaper 0.6 0 7.7 0 0Thanh Nien Chu Nhat Newspaper 0.5 0.7 1 0.5 0Dat Viet Newspaper 0.5 0 0 0.7 0Can Tho Newspaper 0.4 0 0 0 5.5Phu san Song Khoe Newspaper 0.3 0.1 0 0.4 0E-chip Tin hoc trong tam tay Newspaper 0.2 0.7 0 0 0.6Echip Mobile dac biet Newspaper 0.2 0 0 0.3 0The Thao TP.HCM Newspaper 0.2 0 0 0.3 0The Thao Ngay Nay Newspaper 0.1 0.2 0 0.1 0Sai Gon Giai Phong Thu Bay Newspaper 0.1 0 0 0.1 0Vietnam News Newspaper 0.1 0 0 0.1 0Echip cam nang danh cho nguoi su dung may tinh Newspaper 0.1 0.3 0 0 0Dai Doan Ket Newspaper 0.1 0.2 0 0 0Dau Tu Newspaper 0.1 0.2 0 0 0The Thao & Van Hoa Cuoi Tuan Newspaper 0 0 0 0.1 0Echip Mobile- The gioi dieu ky Newspaper 0 0 0 0.1 0Doanh nhan Newspaper 0 0.2 0 0 0Doanh nhan Sai gon Cuoi Tuan Newspaper 0 0 0 0 0Dau Tu Chung Khoan Newspaper 0 0 0 0 0Vietnam Investment Review Newspaper 0 0 0 0 0Sai Gon Giai Phong Sport Newspaper 0 0 0 0 0Nguoi Ha Noi Newspaper 0 0 0 0 0

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