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The document discusses idea generation as the first stage of innovation and entrepreneurship. It describes idea generation as an exploratory process where an "artist" defines problems and generates novel ideas. The document outlines four roles in the idea generation process - explorer, detective, judge, and producer. It also maps different cognitive styles like analytical vs imaginative to different stages of idea generation.
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- 1. Idea Generation Innovation, Entrepreneurship& Design Workshop Series - Stage I Copyright of Imperial College Business School
- 2. What? – Why?– How? – Example – Conclusion Copyright of Imperial College Business School nalytical, Logical Ima Ima actual, Critical Idea Synthesis A ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER B Solution Implementation Planned, Controlled V Administrative, Detailed Inte
- 3. Copyright of ImperialCollege Business School ical, Logical Imagina Imagina al, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementation ned, Controlled Valu nistrative, Detailed Interper
- 4. Copyright of ImperialCollege Business School ical, Logical Imagina Imagina al, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementation ned, Controlled Valu nistrative, Detailed Interper
- 5. Copyright of ImperialCollege Business School ical, Logical Imagina Imagina al, Critical Idea Synthesis ENGINEE R Idea Idea Evaluation Problem Definition Generation JUDGE DETECTIV EXPLORE ARTIST E R PRODUCER Solution Implementation ned, Controlled Valu nistrative, Detailed Interper
- 6. Analytical, Logical Imaginative, Contextual Factual, Critical Visual, Holistic Idea Synthesis A ENGI NEER D Idea Idea Evaluation Problem Definition Generation JUDGE DETECTI VE EXPLORER ARTI ST PRODUCER B C Solution Implementation Planned, Controlled Value-based, Intuitive Administrative, Detailed Interpersonal, Emotional Copyright of Imperial College Business School