2. What? – Why? – How? – Example – Conclusion
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nalytical, Logical Ima
Ima
actual, Critical
Idea Synthesis
A ENGINEE
R
Idea Idea
Evaluation Problem Definition Generation
JUDGE DETECTIV EXPLORE ARTIST
E R
PRODUCER
B Solution Implementation
Planned, Controlled V
Administrative, Detailed Inte
3. Copyright of Imperial College Business School
ical, Logical Imagina
Imagina
al, Critical
Idea Synthesis
ENGINEE
R
Idea Idea
Evaluation Problem Definition Generation
JUDGE DETECTIV EXPLORE ARTIST
E R
PRODUCER
Solution Implementation
ned, Controlled Valu
nistrative, Detailed Interper
4. Copyright of Imperial College Business School
ical, Logical Imagina
Imagina
al, Critical
Idea Synthesis
ENGINEE
R
Idea Idea
Evaluation Problem Definition Generation
JUDGE DETECTIV EXPLORE ARTIST
E R
PRODUCER
Solution Implementation
ned, Controlled Valu
nistrative, Detailed Interper
5. Copyright of Imperial College Business School
ical, Logical Imagina
Imagina
al, Critical
Idea Synthesis
ENGINEE
R
Idea Idea
Evaluation Problem Definition Generation
JUDGE DETECTIV EXPLORE ARTIST
E R
PRODUCER
Solution Implementation
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6. Analytical, Logical Imaginative, Contextual
Factual, Critical Visual, Holistic
Idea Synthesis
A ENGI NEER D
Idea Idea
Evaluation Problem Definition Generation
JUDGE DETECTI VE EXPLORER ARTI ST
PRODUCER
B C
Solution Implementation
Planned, Controlled Value-based, Intuitive
Administrative, Detailed Interpersonal, Emotional
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