Asking Why

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Tourism marketing is disjointed at best. We promote everything in the hopes that something, anything, will attract the visitor. From branding to social media, most tourism organizations, DMOs and CVBs are confused about what to do next. The answer starts by asking why.

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Are you building relationships with bloggers, writers and content creators, or just blasting media alert emails to anyone with an email address? In this session, Sheila Scarborough of Tourism Currents and Troy Thompson of Travel 2.0 Consulting Group help destinations find, build and cultivate the right relationship with key content creators. Presented at the eTourism Summit, the presentation highlights the right and wrong way to contact a blogger, tips, resources and best practices for building the right relationship.

Adapt Or Perish: How to Survive The New Reality of 2010

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Co-editors of the Travel 2.0 blog, Thompson and Sherifdeen break out of the blogosphere to bring their unique and colorful take on interactive marketing to the attendees of the Illinois Governor’s Conference on Tourism. From basic digital building blocks to insight on where CVBs go next, “Adapt or Perish” promises to be an intriguing look at how the travel industry can adapt to the new reality of 2010.

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An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!) A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy. (Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)

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The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...

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The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything? Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)

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Tourism Metrics That Matter / DMO Benchmarking Project

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A summary report based upon the DMO Benchmarking Project from Travel 2.0 Consulting Group. Travel 2.0 Consulting Group established a destination marketing organization benchmarking project to gauge and evaluate the success of small, large and state DMO websites. A by-product of this benchmarking research was a trend analysis including mobile, BRIC and visitation patterns. Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group reviews the findings of the report and advocates for the establishment of industry-wide benchmarking project.

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What does the tourism website of the future look like? How do DMOs communicate effectively with visitors through a variety of channels? What content should they focus on? Do destinations need mobile applications? Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group (www.travel2dot0.com), takes a serious look at the digital issues facing DMOs, NTOs and CVBs and explains how destinations can move forward through a blend of focus, speed and relevancy.

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Certainly one of the most talked about technologies in 2011, QR codes or 2D barcodes, are popping up everywhere...from billboards to beer...but how do you use them effectively in your tourism marketing efforts? What is the difference between a QR Code and a Microsoft Tag? How do I track scans or clicks? Should I give away a reward? Presented by Senior Tourism Consultant Troy Thompson, this QR Reference Guide will cover the basics, show you what not to do and share best practices from tourism marketers who have implemented a QR code.

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Thousands of companies, organizations and destinations are turning toward social media for promotion, communication and a secret desire for easy marketing success. But, is it working? Do you understand why some social campaigns succeed, where others fail? How are you measuring success? Troy Thompson of Travel 2.0 Consulting removes the hype for a frank and honest session about social media marketing.

Measuring the Impact of Facebook

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Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? 'Measuring the Impact of Facebook' takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy. If you are using Facebook for marketing, you can't miss this presentation.

Social Media 101 - 28 answers for destination social media marketing.

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Presented at the Mississippi Office of Tourism Caucus, Troy Thompson of Travel 2.0 Consulting takes destinations through the steps needed to build and implement a successful social media marketing program. Featuring 28 tips, tricks and must-dos, Social 101 provides CVBs, DMOs and destinations with the building blocks required to start, as well as reinvigorate, at great social media marketing campaign.

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