Are you building relationships with bloggers, writers and content creators, or just blasting media alert emails to anyone with an email address? In this session, Sheila Scarborough of Tourism Currents and Troy Thompson of Travel 2.0 Consulting Group help destinations find, build and cultivate the right relationship with key content creators. Presented at the eTourism Summit, the presentation highlights the right and wrong way to contact a blogger, tips, resources and best practices for building the right relationship.