Managing innovation
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This document discusses an innovation proposal for an all-in-one tablet targeted at online students in Wilmington University's College of Extended Learning (COEL) program. The tablet would provide instant access to all program resources in a convenient and affordable device. The presentation covers innovation definitions and models, as well as goals of increasing access and convenience for online students while boosting the university's competitive advantage and brand loyalty. Key aspects of the proposal include loading all course materials onto the tablets and supporting students with technical assistance. The document recommends further market research and support strategies to reduce risks and help ensure adoption of the tablet approach.
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Managing innovation
- 1. Managing innovation Mohammed Obeidat Wilmington University Doctor of business administration |DBA
- 2. Overview Presentation Purpose Innovation Overview The Innovation Process Model Summary and Recommendations
- 3. Innovation Description The all-in-one tablet Targets online students in the COEL Instant access to all program resources Convenient and affordable
- 4. Entrepreneurial Goals & Context The Innovation Process
- 6. Corporate wealth and social value Innovation space Typology - tablets Connect, Collaborate and Compete globally
- 7. Innovation Life Cycle Stage Corporate Wealth Social Value Sustain/Scale Increase student enrollment & competitive advantage Attract diverse talent Increase network for change Build WILMU Brand Loyalty Growth Meet consumer demand Flexible & convenient Attract diverse talent Gain new partnerships Build WILMU brand equity Connect, Collaborate and Compete globally
- 8. Innovation Space – Doing it better Incremental …radical PARADIGM Incremental …radical Innovation Incremental …radical PROCESS POSITION Incremental …radical PRODUCT • Product/service improvement • Expansion of playing field
- 9. Typology Knowledge New • WILMU COEL Tablet • Entry into new space in collegiate level education • Access to all course work in one uniform HUB • Co-evolution of technology systems Existing • Blackboard • eBooks • Enhancement of existing WILMU infrustracture of online learning • Text Books • On the go-learning Application
- 10. Recognizing Opportunity The Innovation Process
- 11. Academic Programs COEL – Online Learning Nursing Business Management Criminal Justice Healthcare Administration Organizational Leadership Behavioral Science Management Information Systems
- 12. Spider Diagram Processes Learning Resources Time Students Problem: Students need convenient and consistent access to learning resources over the course of their online program.
- 13. Map of Innovation Radical Zone 2 – bounded exploration Zone 4 – co-evolve All-in-One Tablet Incremental Zone 1 – exploit Zone 3 – reframe
- 14. Why a Tablet? Lighter than textbooks Save the environment by lowering printing Increase student interactivity/creativity Digital books cheaper than textbooks All you need in one device, including Skype, blackboard, textbooks Student will always have access to the internet
- 15. E-reading vs. printed books Traveling/commuting 73% e-reading 19% printed books Quick access to the books 83% e-reading 13%- printed textbooks
- 16. Assumptions Wilmington University online students will make this purchase Wilmington University has enough resources to load information/maintain tablet Wilmington University can support this program at maximum capacity.
- 17. Exploiting Our Networks Using the best resources (Apple) Path Dependency
- 18. Business plan Market 1. 2. 3. 4. Assessment Over 3000 Graduate students Average book cost 1500 -2000 One in three adults owns a tablet No competitors
- 19. Tablet’s Adoption Relative 1. 2. 3. advantage Price Capacity All in one How the tablet will enhance the learning experience to the student? Will students perceive the tablet better than the traditional learning method at university?
- 20. Tablet’s Diffusion Tablet diffusion (Online strategy ) Social media LinkedIn, Facebook News & Blogs press release WU Website Journals , Broadcasting
- 21. Reducing Risk Monitor market conditions Clear insights into customer wants and needs. Offer training and technical supports Strategic alliance
Editor's Notes
- The purpose of this presentation is to examine and evaluate the All-in-One tablet using the various tools explored in the course. We’ll begin by providing an overview of the innovation. Next, we apply the tools learned throughout the course using the innovation process model. Finally, we draw conclusions and recommendations based on our analysis.
- The all-in-one tablet is an innovation that provides convenience and affordability to students enrolled in online classes through Wilmington University’s COEL. The table is designed to deliver to students all the learning resources provided over the course of their academic program including e-texts, publisher websites, software programs, the learning management system, Wilmington’s web portal, Skype, labs and simulations, databases, etc. Students enrolled in the program are given the option of renting the loaded tablet over the course of their program.
- For the purpose of this project, we have chosen to focus on creating and delivering an innovation to students enrolled in Wilmington University’s COEL. The All-in-One tablet targets students enrolled in online academic programs at Wilmington University who value convenience, affordability and flexibility.There are a variety of undergraduate and graduate programs in the areas of Business, Nursing, Criminal Justice, Homeland Security, Marketing and Organizational Behavior.
- Before recognizing opportunities, it’s critical to state the problem. In the case of our target audience, we recognize that in any given academic program students are required to purchase, download and access a variety of resources. We’ve identified three possible reasons for this problem. First as students move through their academic programs over time, they often detach from resources previously purchased, downloaded and accessed. Second, there is an assumption that all students have the motivation to purchase, download and access the required resources. There might be students who opt, for example, not to purchase the textbook, visit the publisher’s site or communicate with classmates online. Third, the required resources are voluminous and diverse. Each new course requires one to two new textbooks, workbooks, video lectures, audio lectures, etc. Fourth, the process for gathering the required resources is time-consuming. Many students who download textbooks are permitted access to publisher sites and e-texts, for example, for three short months. Collectively these unmet needs lead to the problem of student detachment from collective resources and knowledge.
- The all-in-one tablet floats between zones 1 and 3. Zone 1 relates to exploiting current knowledge assets. Because Wilmington University offers online courses, has an established technological infrastructure, and connects students to a variety of technology based products, the all-in-one is not a radical innovation. Zone 3 relates exploring a different way to frame elements in the environment. It relates to exploring different permutations of an established business model. The all-in-one involves reframing the way online students access, create and consume the learning resources in their academic program.
- Source: Pew Research Center's Internet & American Life Reading Habits Survey, "The Rise of E-Reading," libraries.pewinternet.org, Apr. 4, 2012Amazon announced in July 2010 that e-books were outselling paper books,July 2012 report by the Association of American Publishers showed that e-book revenue exceeded that of hardcover books for the first time ever. 80% of publishers now produce e-books. e-books sales rose 117% from 2010 to 2011,
- Path dependency, what happens in the past will play a strong role in what we do next