The document discusses product and distribution strategies, including:
1) Defining a product strategy and the components it includes, such as product classification systems for consumer and business goods.
2) Describing the stages of the product life cycle and new product development process.
3) Outlining the major components of an effective distribution strategy, including various distribution channels and factors that influence channel selection.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
Marketing involves determining customer needs and providing goods and services to meet those needs. There are four aspects to a marketing mix - product, price, place, and promotion. A marketing strategy selects a target market and uses the marketing mix to satisfy their needs. It also considers a product's life cycle of introduction, growth, maturity, and decline to determine the appropriate strategies.
Types of advertising based on various paradigms Piyush Patil
The document classifies types of advertisements based on geography, response time, appeal, content, target audience, and intended influence. Advertisements can be local, regional, or national based on geography. They can elicit direct or indirect responses based on response time. Appeals can be emotional or factual. Content can focus on products or institutions. Target audiences can be consumers or industrial professionals. Advertising can aim to create primary or selective demand.
A product is defined as a collection of tangible and intangible attributes that provide satisfaction to users. Key product decisions include design, production, launch location, product mix, and specifications. Design decisions involve initial or changed designs. Production decisions cover manufacturing processes. Launch decisions consider local, international, multinational, or global markets. The product mix encompasses breadth, depth, consistency, and inconsistency of product lines. Additional decisions involve packaging, labeling, branding, and adapting to cultural requirements.
These slides make an argument that marketing channels in pharmacy are not limited to distribution channels. They include information, financing, and more.
This document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups of buyers with distinct needs, characteristics, or behaviors that might require separate products or marketing mixes. The document outlines various bases for segmenting markets, such as demographics, psychographics, benefits sought, usage patterns, and loyalty status. It also discusses how companies can target multiple segments or concentrate on a single segment. Targeting the right market segments is important but it also increases business costs.
The id is the part of the psyche that operates on the pleasure principle. It seeks immediate gratification and acts based on instinctual drives and needs.
Question 6
1. Ego
The document discusses product and distribution strategies, including:
1) Defining a product strategy and the components it includes, such as product classification systems for consumer and business goods.
2) Describing the stages of the product life cycle and new product development process.
3) Outlining the major components of an effective distribution strategy, including various distribution channels and factors that influence channel selection.
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
Marketing involves determining customer needs and providing goods and services to meet those needs. There are four aspects to a marketing mix - product, price, place, and promotion. A marketing strategy selects a target market and uses the marketing mix to satisfy their needs. It also considers a product's life cycle of introduction, growth, maturity, and decline to determine the appropriate strategies.
Types of advertising based on various paradigms Piyush Patil
The document classifies types of advertisements based on geography, response time, appeal, content, target audience, and intended influence. Advertisements can be local, regional, or national based on geography. They can elicit direct or indirect responses based on response time. Appeals can be emotional or factual. Content can focus on products or institutions. Target audiences can be consumers or industrial professionals. Advertising can aim to create primary or selective demand.
A product is defined as a collection of tangible and intangible attributes that provide satisfaction to users. Key product decisions include design, production, launch location, product mix, and specifications. Design decisions involve initial or changed designs. Production decisions cover manufacturing processes. Launch decisions consider local, international, multinational, or global markets. The product mix encompasses breadth, depth, consistency, and inconsistency of product lines. Additional decisions involve packaging, labeling, branding, and adapting to cultural requirements.
These slides make an argument that marketing channels in pharmacy are not limited to distribution channels. They include information, financing, and more.
This document discusses market segmentation and targeting. It defines market segmentation as dividing a market into distinct groups of buyers with distinct needs, characteristics, or behaviors that might require separate products or marketing mixes. The document outlines various bases for segmenting markets, such as demographics, psychographics, benefits sought, usage patterns, and loyalty status. It also discusses how companies can target multiple segments or concentrate on a single segment. Targeting the right market segments is important but it also increases business costs.
The id is the part of the psyche that operates on the pleasure principle. It seeks immediate gratification and acts based on instinctual drives and needs.
Question 6
1. Ego
Advertising media refers to the channels used to promote products and services to customers. Key types include broadcast media like television and radio, print media such as newspapers and magazines, online media, outdoor media like billboards, and mobile media. Choosing the right advertising media involves analyzing campaign objectives, understanding the target customer, and selecting channels that can effectively reach them. The impact of advertising campaigns can be measured through metrics like website clicks or calls to a phone number included in ads.
The document discusses the concept of products. It defines a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It then discusses the meaning, features, levels, and classification of products. Products can be classified based on tangibility, durability, user type as consumer or industrial goods, and social benefit. The document also discusses product mix decisions, product line appraisal, and product hierarchy.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Marketing kotler product service and brands moghimiBahman Moghimi
This document contains information from a lecture on product, services, and branding strategy given by Bahman Moghimi, a lecturer with a Doctorate in Business Administration and Master's degree in Industrial Marketing and e-Commerce from the University of Georgia. The lecture covers definitions of products and services, classifications of consumer and industrial products, individual product decisions regarding attributes, branding, packaging and labeling. It also discusses service marketing characteristics and managing service differentiation.
The document discusses product mix strategies and decisions for pharmaceutical companies. It defines key terms like product, product line, product mix, brand, and brand name. It also outlines three levels of a product and discusses decisions around packaging, branding, product lines, and a product's life cycle. The strategies described for each stage of the product life cycle are to expand markets in the introductory stage, sustain growth through promotion in the growth stage, maintain market share in maturity through pricing or innovation, and withdraw poorly performing products in decline.
The document outlines a promotion and distribution strategy for Amoxicilin 500 in the Indian market. It discusses targeting doctors and medical professionals through detailing, educational materials, and gifts to increase prescriptions. The distribution chain would be promoted through retailer and pharmacist partnerships, hospital discounts, and account managers. The target market segments are identified as specific therapeutic areas including orthopedics, pediatrics, general physicians, ENT, and medicine specialists.
This document discusses product and branding strategy. It covers three levels of a product - the core, actual, and augmented product. It also discusses classifying products as durable or non-durable, and consumer or industrial products. Branding provides benefits to both consumers and suppliers. Key branding decisions include selecting a brand name and positioning attributes, benefits, values, personality, and culture.
This document discusses the interface between cotton production and marketing from the perspective of spinners and suppliers. Spinners require high quality raw cotton that meets certain specifications in terms of trash content, length, strength, fineness and other properties to efficiently run their spinning plants and produce quality yarns and fabrics. To meet these demands, growers and suppliers must ensure production, picking and ginning processes achieve very high standards. Cotton is also manually graded by experts to classify purchases for clients.
Product decisions in International Marketing management includes market segment decision, positioning and communication decisions. The term product decision includes product strategy, product planning and product management.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
This document discusses key concepts in marketing including defining a market and marketing, the 4 P's of marketing (product, price, place, promotion), product development, target markets, market segmentation, and market research. It provides details on the different aims and methods of market research such as desk research, field research including questionnaires, interviews, observation, test marketing, and consumer panels.
This document defines promotion as communication with current and future consumers about a company's products and services using activities like advertising, personal sales, sales promotion, publicity, and direct marketing. The objectives of promotion are to build awareness, persuade consumers, and remind them in order to encourage purchasing. Promotion is important because it can increase sales, employment, and consumers' standard of living. The key elements of promotion discussed are advertising, personal sales, sales promotion, publicity/public relations, and direct marketing. The promotional mix combines these elements based on factors like the product/market nature, product lifecycle, budget, and consumer readiness.
This document defines key product-related terms and discusses different levels and types of products, branding, packaging, product lines, and product mix decisions. It defines a product as anything offered in the market that might satisfy a want or need. Products have three levels - the core product or benefit, the actual product including features and packaging, and the augmented product which includes additional services. Products are also classified as consumer, industrial, or services. The document discusses branding, packaging functions and decisions, factors in packaging decisions, product line decisions about length and filling, and defining a company's product mix.
This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
Nature and importance of brands
Characteristics of a good brand name
Branding strategies of producers and middlemen
Building and using brand equity
Nature and importance of packaging and labeling
Packaging strategies
Marketing implications of product features
The document discusses the marketing mix, which is a key tool used in marketing. The marketing mix is also known as the four Ps - product, price, place, and promotion. It explains that each of the four Ps is an important element of the marketing strategy. Product refers to the good or service. Price is what the customer pays. Place describes how the product is distributed to customers. Promotion involves communicating information about the product to customers through advertising, public relations, personal selling and sales promotions. The marketing mix helps businesses meet customer needs and satisfy them.
How can market leaders expand total market and defend market share?Sameer Mathur
The slide presents different strategies Market leaders like Microsoft should adopt to either expand or defend their position in the market.
Submitted by: Prakhar Singh
Cosla chapter 15 designing and managing marketing channels (channeling your...Godofredo Dungca III
1. Marketing channels are interdependent organizations that make products and services available to customers.
2. Companies use marketing channels and their resources to efficiently and effectively reach their target markets.
3. Companies make effective use of marketing channels by making channel design decisions that analyze customer needs, establish objectives and constraints, identify alternatives, and evaluate the best options.
The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
The pharmaceutical marketing channel represents the intricate network through which pharmaceutical products move from manufacturers to end-users, encompassing various stakeholders and channels of distribution. At its core, this channel involves the coordination and collaboration between pharmaceutical companies, distributors, pharmacies, healthcare providers, and patients.
Manufacturers play a central role in this channel, investing in research, development, and production of pharmaceutical products. Distributors facilitate the logistics and transportation of these products, ensuring they reach their intended destinations efficiently. Pharmacies and healthcare providers act as crucial intermediaries, dispensing medications and providing essential healthcare services.
However, in recent years, the landscape of pharmaceutical marketing channels has undergone significant transformation, largely influenced by digital advancements and changing consumer behaviors. Direct-to-consumer advertising, social media marketing, and online pharmacies have emerged as key components, reshaping how pharmaceutical products are promoted and accessed by patients.
Navigating this complex channel requires a deep understanding of regulatory requirements, market dynamics, and consumer preferences. Effective channel management strategies involve segmentation, targeting, and positioning of products, as well as forging strong partnerships with key stakeholders.
In essence, the pharmaceutical marketing channel represents a dynamic ecosystem where innovation, collaboration, and regulatory compliance intersect to ensure the safe and effective distribution of life-saving medications to those in need.
Unlock the intricacies of the pharmaceutical marketing channel with my insightful PowerPoint presentation, crafted for dissemination on SlideShare. Delve into the multifaceted landscape of pharmaceutical marketing, where manufacturers, distributors, retailers, healthcare providers, and patients intersect. Navigate through the evolving trends shaping the industry, from the surge in digital marketing to the nuances of direct-to-consumer advertising and the impactful role of social media. Gain a deeper understanding of key stakeholders and their pivotal contributions, from manufacturers driving innovation to healthcare providers influencing prescribing decisions. Discover effective strategies for channel management, including segmentation, value proposition development, and forging robust partnerships. Explore the power of digital marketing tools, such as website optimization, social media engagement, and mobile applications, in reaching and engaging target audiences. Navigate the complex regulatory landscape with insights into FDA guidelines and ethical considerations. Illuminate your understanding through compelling case studies highlighting successful marketing campaigns and lessons learned.
Marketing Channel and Wholesaling ManagementKULDEEP MATHUR
The document discusses marketing channels and wholesaling management. It defines key terms like marketing channels, intermediaries, wholesalers, retailers, consumers and describes their various roles. It also summarizes the functions of marketing channels in moving goods from producers to consumers and overcoming barriers. Additionally, it outlines decisions around selecting, training and motivating channel members as well as trends in wholesaling like increasing efficiency and strengthening manufacturer relationships.
Channel of Distribution – importance – Selection of distribution channel – Promotion Mix – Advertising – Personal Selling – Kinds of Salesmen – Sales Promotion
Advertising media refers to the channels used to promote products and services to customers. Key types include broadcast media like television and radio, print media such as newspapers and magazines, online media, outdoor media like billboards, and mobile media. Choosing the right advertising media involves analyzing campaign objectives, understanding the target customer, and selecting channels that can effectively reach them. The impact of advertising campaigns can be measured through metrics like website clicks or calls to a phone number included in ads.
The document discusses the concept of products. It defines a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It then discusses the meaning, features, levels, and classification of products. Products can be classified based on tangibility, durability, user type as consumer or industrial goods, and social benefit. The document also discusses product mix decisions, product line appraisal, and product hierarchy.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Marketing kotler product service and brands moghimiBahman Moghimi
This document contains information from a lecture on product, services, and branding strategy given by Bahman Moghimi, a lecturer with a Doctorate in Business Administration and Master's degree in Industrial Marketing and e-Commerce from the University of Georgia. The lecture covers definitions of products and services, classifications of consumer and industrial products, individual product decisions regarding attributes, branding, packaging and labeling. It also discusses service marketing characteristics and managing service differentiation.
The document discusses product mix strategies and decisions for pharmaceutical companies. It defines key terms like product, product line, product mix, brand, and brand name. It also outlines three levels of a product and discusses decisions around packaging, branding, product lines, and a product's life cycle. The strategies described for each stage of the product life cycle are to expand markets in the introductory stage, sustain growth through promotion in the growth stage, maintain market share in maturity through pricing or innovation, and withdraw poorly performing products in decline.
The document outlines a promotion and distribution strategy for Amoxicilin 500 in the Indian market. It discusses targeting doctors and medical professionals through detailing, educational materials, and gifts to increase prescriptions. The distribution chain would be promoted through retailer and pharmacist partnerships, hospital discounts, and account managers. The target market segments are identified as specific therapeutic areas including orthopedics, pediatrics, general physicians, ENT, and medicine specialists.
This document discusses product and branding strategy. It covers three levels of a product - the core, actual, and augmented product. It also discusses classifying products as durable or non-durable, and consumer or industrial products. Branding provides benefits to both consumers and suppliers. Key branding decisions include selecting a brand name and positioning attributes, benefits, values, personality, and culture.
This document discusses the interface between cotton production and marketing from the perspective of spinners and suppliers. Spinners require high quality raw cotton that meets certain specifications in terms of trash content, length, strength, fineness and other properties to efficiently run their spinning plants and produce quality yarns and fabrics. To meet these demands, growers and suppliers must ensure production, picking and ginning processes achieve very high standards. Cotton is also manually graded by experts to classify purchases for clients.
Product decisions in International Marketing management includes market segment decision, positioning and communication decisions. The term product decision includes product strategy, product planning and product management.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
This document discusses key concepts in marketing including defining a market and marketing, the 4 P's of marketing (product, price, place, promotion), product development, target markets, market segmentation, and market research. It provides details on the different aims and methods of market research such as desk research, field research including questionnaires, interviews, observation, test marketing, and consumer panels.
This document defines promotion as communication with current and future consumers about a company's products and services using activities like advertising, personal sales, sales promotion, publicity, and direct marketing. The objectives of promotion are to build awareness, persuade consumers, and remind them in order to encourage purchasing. Promotion is important because it can increase sales, employment, and consumers' standard of living. The key elements of promotion discussed are advertising, personal sales, sales promotion, publicity/public relations, and direct marketing. The promotional mix combines these elements based on factors like the product/market nature, product lifecycle, budget, and consumer readiness.
This document defines key product-related terms and discusses different levels and types of products, branding, packaging, product lines, and product mix decisions. It defines a product as anything offered in the market that might satisfy a want or need. Products have three levels - the core product or benefit, the actual product including features and packaging, and the augmented product which includes additional services. Products are also classified as consumer, industrial, or services. The document discusses branding, packaging functions and decisions, factors in packaging decisions, product line decisions about length and filling, and defining a company's product mix.
This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
Nature and importance of brands
Characteristics of a good brand name
Branding strategies of producers and middlemen
Building and using brand equity
Nature and importance of packaging and labeling
Packaging strategies
Marketing implications of product features
The document discusses the marketing mix, which is a key tool used in marketing. The marketing mix is also known as the four Ps - product, price, place, and promotion. It explains that each of the four Ps is an important element of the marketing strategy. Product refers to the good or service. Price is what the customer pays. Place describes how the product is distributed to customers. Promotion involves communicating information about the product to customers through advertising, public relations, personal selling and sales promotions. The marketing mix helps businesses meet customer needs and satisfy them.
How can market leaders expand total market and defend market share?Sameer Mathur
The slide presents different strategies Market leaders like Microsoft should adopt to either expand or defend their position in the market.
Submitted by: Prakhar Singh
Cosla chapter 15 designing and managing marketing channels (channeling your...Godofredo Dungca III
1. Marketing channels are interdependent organizations that make products and services available to customers.
2. Companies use marketing channels and their resources to efficiently and effectively reach their target markets.
3. Companies make effective use of marketing channels by making channel design decisions that analyze customer needs, establish objectives and constraints, identify alternatives, and evaluate the best options.
The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
The pharmaceutical marketing channel represents the intricate network through which pharmaceutical products move from manufacturers to end-users, encompassing various stakeholders and channels of distribution. At its core, this channel involves the coordination and collaboration between pharmaceutical companies, distributors, pharmacies, healthcare providers, and patients.
Manufacturers play a central role in this channel, investing in research, development, and production of pharmaceutical products. Distributors facilitate the logistics and transportation of these products, ensuring they reach their intended destinations efficiently. Pharmacies and healthcare providers act as crucial intermediaries, dispensing medications and providing essential healthcare services.
However, in recent years, the landscape of pharmaceutical marketing channels has undergone significant transformation, largely influenced by digital advancements and changing consumer behaviors. Direct-to-consumer advertising, social media marketing, and online pharmacies have emerged as key components, reshaping how pharmaceutical products are promoted and accessed by patients.
Navigating this complex channel requires a deep understanding of regulatory requirements, market dynamics, and consumer preferences. Effective channel management strategies involve segmentation, targeting, and positioning of products, as well as forging strong partnerships with key stakeholders.
In essence, the pharmaceutical marketing channel represents a dynamic ecosystem where innovation, collaboration, and regulatory compliance intersect to ensure the safe and effective distribution of life-saving medications to those in need.
Unlock the intricacies of the pharmaceutical marketing channel with my insightful PowerPoint presentation, crafted for dissemination on SlideShare. Delve into the multifaceted landscape of pharmaceutical marketing, where manufacturers, distributors, retailers, healthcare providers, and patients intersect. Navigate through the evolving trends shaping the industry, from the surge in digital marketing to the nuances of direct-to-consumer advertising and the impactful role of social media. Gain a deeper understanding of key stakeholders and their pivotal contributions, from manufacturers driving innovation to healthcare providers influencing prescribing decisions. Discover effective strategies for channel management, including segmentation, value proposition development, and forging robust partnerships. Explore the power of digital marketing tools, such as website optimization, social media engagement, and mobile applications, in reaching and engaging target audiences. Navigate the complex regulatory landscape with insights into FDA guidelines and ethical considerations. Illuminate your understanding through compelling case studies highlighting successful marketing campaigns and lessons learned.
Marketing Channel and Wholesaling ManagementKULDEEP MATHUR
The document discusses marketing channels and wholesaling management. It defines key terms like marketing channels, intermediaries, wholesalers, retailers, consumers and describes their various roles. It also summarizes the functions of marketing channels in moving goods from producers to consumers and overcoming barriers. Additionally, it outlines decisions around selecting, training and motivating channel members as well as trends in wholesaling like increasing efficiency and strengthening manufacturer relationships.
Channel of Distribution – importance – Selection of distribution channel – Promotion Mix – Advertising – Personal Selling – Kinds of Salesmen – Sales Promotion
Promotion Mix, Factors determining the promotion mix, Promotional Tools,Types of Advertisement, Sales promotion, Public Relations and Publicity, Personal Selling, Distribution, Designing Marketing Channels, Channel functions, Types of Intermediaries.
Market promotion aims to increase awareness, create interest, and generate sales or brand loyalty through various communication methods. The key elements of a promotional mix are advertising, public relations, sales promotion, direct marketing, and personal selling. Advertising builds brand awareness but can be expensive and ineffective if overused. Sales promotion increases short-term sales through incentives but may lose impact over time. Personal selling allows greater influence than advertising but is also more expensive and labor-intensive. Pharmaceutical advertising is prohibited in Bangladesh by law to control drug claims and protect public health. Printed materials and detailing are effective ways to promote new drugs while emphasizing key product information for healthcare professionals.
Promotion involves communicating with the public to influence purchasing decisions and includes advertising, publicity, and sales promotion. The goals of promotion are to create product awareness, provide information to influence customers, and increase market share. Effective promotional strategies consider the promotional goals, types of promotion to use, desired customer effects, and costs versus benefits of different promotional options.
Promotion reebok revised worksheet 3 no yellowtarunkuchipudi
This document discusses promotion and physical distribution. It defines promotion as informing and persuading customers to purchase products. The promotion mix includes personal selling, advertising, publicity/public relations, direct marketing, and sales promotions. Distribution channels refer to the intermediaries involved in moving products from manufacturers to consumers, such as wholesalers and retailers. Effective distribution strategies consider a company's resources, competitors, products, and customers.
The document discusses the promotion mix, which consists of eight major modes of communication including advertising, sales promotion, events and experiences, public relations, online/social media marketing, mobile marketing, direct marketing, and personal selling. It then discusses factors that marketers consider when determining the appropriate promotion mix for a product, such as whether to use a push or pull strategy, the product's features, its stage in the product lifecycle, the buyer's readiness, type of buyer and distribution, and constraints like objectives, budget, costs, and media availability. The optimal promotion mix depends on the characteristics of each situation.
The document discusses marketing mix place decisions, which involve how to distribute products to target customers. It covers channel distribution systems that perform transactional, logistical, and facilitating functions. Distribution decisions include location, market coverage, channel member selection, logistics, and service levels. Most producers use intermediaries like distributors and retailers rather than selling directly to end users. Effective channel management requires selecting and motivating intermediaries. The document provides examples of Apple Stores and Vodafone stores as direct marketing channels.
This document provides a list of sales and marketing terminology from A-D. It includes definitions for common terms like advertising, agents, AIDA model, branding, channels of distribution, cold calling, and more. The definitions are sourced from several references and are intended to help tutors and students understand key concepts in sales and marketing.
Salesandmarketingterminology 131214012038-phpapp02Nilesh B. Chavan
This document provides definitions for various sales and marketing terminology from sources 1-3. It includes over 50 terms defined in 2-3 sentences each, covering topics like the sales process, marketing strategies, buyer behavior, pricing, promotions, segmentation, channels of distribution and more. The purpose is to help tutors and students understand key concepts at different levels.
Delivering and Promoting Product: Supply Chain Decisions Nature, Types, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Personal Selling: Personal Selling Process, Managing the Sales Force. Promotion Mix: Advertising, Sales Promotion, Public Relations. Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
This document discusses various aspects of public relations management and promotion techniques. It covers topics such as the definition of promotion, the promotion mix which includes advertising, personal selling, sales promotion and publicity. It also discusses objectives of advertising programs, different types of advertising such as product-related, public service, functional and trade advertising. The document provides details on informative, persuasive and reminder-oriented product advertising, and advertising based on the product life cycle and area of operation.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
Marketing channels are sets of interdependent organizations that make a product or service available for consumption. They include producers, intermediaries like wholesalers and retailers, and the final consumer. Marketing channels perform important functions like gathering customer information, facilitating the physical distribution of goods, providing payment options, and taking on risks to move products from the producer to the end user. They can involve multiple levels of intermediaries depending on the specific channel structure.
This document provides an overview of marketing communication and promotion. It covers key topics such as:
1) Definitions of promotional strategy and the promotional mix.
2) The roles of promotion in achieving overall marketing objectives and providing a competitive advantage.
3) Components of the promotional mix including advertising, public relations, sales promotion, and personal selling.
4) The marketing communication process and how messages are encoded, transmitted through channels, and decoded by receivers.
5) Goals of promotion including informing, persuading, and reminding target audiences.
6) The AIDA model of gaining consumer attention, interest, desire, and action.
7) Factors that affect promotional mix decisions
This document discusses key concepts related to marketing channels, promotion and advertising, and salesmanship. It provides details on:
- The main types of marketing channels including direct selling, intermediaries, dual distribution, and reverse channels.
- The objectives and methods of promotion and advertising, including defining targets, setting budgets, and selecting media.
- The importance of salesmanship in connecting buyers and sellers, providing customer service, and increasing sales and profits.
- Key factors in effective salesmanship like product knowledge, understanding customers, and sales management.
This document discusses the concept of controlling in management. It defines controlling as checking current performance against plans to ensure progress and satisfactory performance. The key points made are:
- Controlling is a dynamic, continuous, pervasive function that is linked to planning and looks forward.
- The objectives of controlling include accomplishing goals, efficient resource use, improving motivation, and ensuring order.
- The controlling process involves establishing standards, measuring performance, comparing to standards, and taking corrective actions.
- The types of control are feed forward, concurrent, and feedback control.
The document discusses foreign exchange, which refers to converting one country's currency to another's. It notes that foreign exchange is abbreviated as forex and occurs in a global market. Banks facilitate currency conversion. It then outlines the key players in the forex market like central banks, commercial banks, and retail brokers. The four main uses of forex for international business are discussed as well as currency exchange rates and major forex markets.
1) Nepal is a landlocked country located in South Asia between India and China. It is home to Mount Everest and eight of the world's ten highest peaks.
2) Nepal has a population of over 26 million and is diverse, with over 100 ethnic groups speaking over 100 languages. The main ethnic groups include Newars, Tamangs, Magars, Tharus, and Sherpas. Nepali is the official language.
3) Nepal has a rich cultural heritage that includes festivals like Dashain and Tihar. Important cultural sites include temples, shrines, and palaces in the UNESCO World Heritage sites of the Kathmandu, Patan and Bhaktapur Durbar Squares,
Demand refers to a consumer's desire and ability to purchase a product combined with their willingness to spend money. The law of demand states that, all else held constant, as the price of a product increases, the quantity demanded decreases, and vice versa. However, there are some exceptions to this inverse relationship between price and quantity demanded, including Giffen goods, prestigious goods, and situations involving fear of shortage or expectations of future price changes.
Performance management practices of Apple Pallavi Priya
Performance management is a process that provides feedback and accountability to help employees achieve organizational goals. It involves planning goals, regularly assessing performance through appraisals, and providing coaching like mentoring and feedback. At Apple, performance management is used to align individual objectives with company goals. Planning involves jointly setting clear goals, appraisals are ongoing and use peer reviews and 360 degree feedback, and coaching provides leadership, mentoring, and open communication. Performance is regularly evaluated and rewarded, and coaching helps underperforming employees improve.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
2. Subject : Marketing Managemen
Submitted To : Dr. Aarti Joshi
Submitted By : Pallavi Priya
MBA, Semester – II
Date : 6 March 2017
3. Distribution Channels
Distribution channels in marketing are one of
the classic “4 Ps” (product, promotion, price,
placement also known as “distribution”). They
are the key elements in your entire marketing
strategy.
4. Meaning
Distribution/Marketing channels are set of
interdependent organizations involved in the
process of making the product or service
available for use or consumption
They are a set of paths or routes through
which goods and services travel to get from
the place of production or manufacture to the
final users
5. Intermediaries
Merchants:
Wholesalers and retailers who buy, take title to and
resale the merchandise
Agents:
Brokers, manufacturers’ representatives, sales agents
who search for customers and may negotiate on the
producer’s behalf but do not take the title to the goods
Facilitators:
Transportation companies, independent warehouses,
banks, advertising agencies who assist in the distribution
process but neither take title to goods nor negotiate
purchases or sales
7. Push Strategy
Push strategy: Producers induce
intermediaries to carry, promote and sell
products and services to the end users through
its sales force, trade promotions and other
means.
Appropriate when:-
1. Low brand loyalty
2. Brand choice is made in the store
3. Product is an impulse item
4. Product benefits are well understood
8. Pull Strategy
Pull strategy: Manufacturers use advertising,
promotion and other forms of communication to
persuade consumers to demand the product
from intermediaries, thus inducing
intermediaries to order it from producer.
Appropriate when:-
1. Brand loyalty is high
2. High involvement in the category
3. Brand distinction is possible
4. Brand selection prior to purchase
12. SERVICE SECTOR CHANNELS
Service Industries such as banking, insurance,
travel, hospitals and stock buying and selling, all
are operating through new channels because of
the advancement of internet and other
technologies
Such as Apollo hospitals uses multiple modes
that are:
Apollo Reach hospitals for small towns
Apollo clinic in various parts of large cities
Apollo Health Street
Apollo Global Projects Consultancy
14. Conti...
Example
Eureka Forbes and Amway sell products door-to-
door, through home and office sales parties and
on the web. Likewise, Dell also does sales directly
through online
The remaining channels are Indirect Marketing
Channels , containing one or more
intermediaries.
15. One Level Channel:
Manufacturer Retailer Consumer