The document provides 10 tips for law firms to manage in 2009: 1) Get a firm grip on finances by closely monitoring key performance indicators. 2) Do a reality check and accept that the market has fundamentally changed and some practice areas are declining. 3) Prepare a clear strategic plan with goals agreed upon by all partners. 4) Consider options like mergers, niche practices, or exiting some areas. 5) Deeply understand and invest in existing clients through relationship management and client satisfaction research. 6) Leverage new technologies like social media, online services, and outsourcing. 7) Develop new service areas, markets, delivery methods, and non-legal offerings. 8) Be

1. Managing a law firm in 2009: Top Ten Tips Kim Tasso (a poor replacement for Viv Williams) DISTRIBUTION VERSION

3. My aim today… Bridge the gap between management and marketing (and between newbies and experts) Consider the “Survive” vs. the “Thrive” tips Prompt thought, debate and discussion with particular reference to recent examples

4. Seismic shift or temporary blip?

5. SURVIVE?

7. Financial Frighteners

9. Flexibility or fear? Code of conduct – principles based regulation

11. 4. Get big, get small, get niche or get out

12. Merger mania?

15. THRIVE

21. Uncomfortable bedfellows? Professional Service Firm Index

23. From Kim’s Blog: Pirates and Gladiators – 23 March 2009 Success and be damned? Business development vs. reputation management - 1 April 2009

24. Kim Tasso BA(Hons) DipM FCIM MCIJ MBA www.kimtasso.com In association with www.360legalgroup.co.uk 199 Argyle Avenue Whitton Twickenham TW3 2LR 07831 687882 020 8898 0631 [email_address] Managing a law firm in 2009: Top Ten Tips