A workshop delivered by David Gilroy on "How to do Social Media Properly and Keep Your Law Firm's Name Out of The Daily Mail"

1. EXCLUSIVE : Should he have said what he did?
THURSDAY, OCTOBER 1, 2015

2. Nooooo!

3. Do you need to be careful? Yes.

4. £985 fine/cost and lost two jobs
"Cr**! Robin Hood airport is closed.
You've got a week and a bit to get
your s*** together otherwise I'm
blowing the airport sky high!!"
Source

5. Greggs’ “problems” with a logo!
Story

6. It’s just not funny!

9. What social media to use?
B2B B2C
LinkedIn
Twitter
Facebook
Blogging
YouTube
Pinterest
Google+
Do a lot Do some Do a little

10. Social Media Engagement Model
Unengaged Highly
Engaged
Un Targeted
Highly
Targeted
CONNECT
BROADCAST
CONVERSE
SHARING

11. We want to have “conversations”

12. Which came first?
Audience
Content
or

13. A question for you!
Does
size
matter?
audience
size

14. Even law firms can have fun!

15. How to get content?

16. Social Media Marketing
• It’s all about raising your profile
• It takes time and commitment
• Listen -> Talk -> Engage
• It’s not about technology
• Relax: it’s traditional legal marketing
• Word of mouth reputation is the result

17. People complain in different ways now!

18. Really? I did not want to know!
NEVER break Rule No.1 of social
media

19. Rule No.2 of
social media.
It’s a private
conversation in
public

20. Rule No.3 of
social media. If
you had to tell
your mum what
you said, would
she approve?

21. The rule
of

22. Amplification

23. Follow Key Influencers

24. Visibility to 36,879 people!
@Bert_Digby = 1,261 followers
@heleneadby = 593 followers

25. Possibly seen by 94,047 people

26. Favourite, follow up & get “Likes”

28. Best Twitter conversation EVER!