A 15 min talk presented at the Molesworth Quarterly Breakfast on 4-Mar-2015 as part of the overall title of "Now for something completely different" and no, there was no Monty Python music played, which is a bit of a mistake in hindsight!
The document presents a series of choices between spending money on specific leisure activities or receiving cash to spend freely. Some examples include choosing between a sports event ticket or money for sports equipment, 2 weeks in a holiday destination or 4 weekends away, dining at a restaurant or cash for food, designer jeans or flexible clothing money, and having a designer renovate a bedroom versus cash to do it yourself.
The document summarizes the minutes from a general business meeting of the Tampa Bay Young Republicans held on September 22, 2009. The meeting was called to order by President Andrew Dorsey at 7 PM at the Quorum Hotel. It included a presentation by attorney Paul M. Phillips on "Combating Online Misinformation with Logic" and reports from various committee leaders. The president's report discussed the fall season and upcoming events. Old and new business items were discussed before adjourning.
The document outlines the agenda for a website best practices seminar, covering topics such as SEO, social media, email marketing, mobile optimization, responsive design, staff profiles, content management, analytics, and more. It also provides examples and recommendations related to these topics, such as using responsive design to avoid duplicating staff pages for mobile, getting informed consent for cookie use per the EU directive, and prioritizing website updates, content, email lists, and social networking over paid search.
Some thoughts, musings and examples of the volatility, uncertainty, complexity and ambiguity that law firms have been experiencing since the start of the COVID-19 pandemic. This brand-new talk is aimed at the UK legal sector.
A presentation about how to build trust online, with smattering of doing it in the real world. You can see it delivered live at https://www.youtube.com/watch?v=_DHIKIaL0B4
This document discusses the importance of branding and emphasizes that people buy based on how you make them feel rather than what you do. It stresses that brands must communicate professionally and friendly to both visible and invisible audiences. The key is to set the right tone for your brand by being consistent, caring, compassionate and focusing on a "pay it forward" model even when no immediate reward is expected.
The document presents a series of choices between spending money on specific leisure activities or receiving cash to spend freely. Some examples include choosing between a sports event ticket or money for sports equipment, 2 weeks in a holiday destination or 4 weekends away, dining at a restaurant or cash for food, designer jeans or flexible clothing money, and having a designer renovate a bedroom versus cash to do it yourself.
The document summarizes the minutes from a general business meeting of the Tampa Bay Young Republicans held on September 22, 2009. The meeting was called to order by President Andrew Dorsey at 7 PM at the Quorum Hotel. It included a presentation by attorney Paul M. Phillips on "Combating Online Misinformation with Logic" and reports from various committee leaders. The president's report discussed the fall season and upcoming events. Old and new business items were discussed before adjourning.
The document outlines the agenda for a website best practices seminar, covering topics such as SEO, social media, email marketing, mobile optimization, responsive design, staff profiles, content management, analytics, and more. It also provides examples and recommendations related to these topics, such as using responsive design to avoid duplicating staff pages for mobile, getting informed consent for cookie use per the EU directive, and prioritizing website updates, content, email lists, and social networking over paid search.
Some thoughts, musings and examples of the volatility, uncertainty, complexity and ambiguity that law firms have been experiencing since the start of the COVID-19 pandemic. This brand-new talk is aimed at the UK legal sector.
A presentation about how to build trust online, with smattering of doing it in the real world. You can see it delivered live at https://www.youtube.com/watch?v=_DHIKIaL0B4
This document discusses the importance of branding and emphasizes that people buy based on how you make them feel rather than what you do. It stresses that brands must communicate professionally and friendly to both visible and invisible audiences. The key is to set the right tone for your brand by being consistent, caring, compassionate and focusing on a "pay it forward" model even when no immediate reward is expected.
2017 PM Forum Annual Conference - Human vs Machine: Cognitive automation and ...Conscious Solutions
These are exciting times for marketing. Automation tools and AI technology are enabling us to harness our CRMs like never before. We can stretch existing budgets and achieve better
ROI than ever before, whilst delivering greater focus and efficiencies. But what is the true state of AI? Are the robots really about to take over the world and make us obsolete? In this presentation David Gilroy cut through the hyperbole to provide insight into exactly where we are.
Presented at Ark Group Growth Conference - London June 2017 :-
• Examining law firm sustainability (of staff, clients and marketing)
• The importance of brand purpose and clarity
• The impact of new generations in the workplace
• ‘They may forget what you said, but never how you made them feel’
• Act professional, talk friendly
If law firms adopt these simple rules to social media, I have a feeling it might have stopped Alexander Carter Silk and Clive O’Connell’s from making such a hash of it.
Law Society National Property Conference - Marketing in a Social AgeConscious Solutions
The document appears to be a series of slides from a presentation by Conscious Solutions about marketing in the social media age. The slides discuss topics like Maslow's hierarchy of needs, social media engagement models, issues Greggs had with their logo on social media, rules for social media use, and how to create effective content and videos for social media.
Local+Mobile+Video presentation for the 2015 Law Management Section conferenceConscious Solutions
A presentation for annual conference of the Law Management Section of the Law Society. Held at Chancery Lane on 21 May 2015. This highlights the importance of local SEO, mobile and video marketing for law firms.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Legalex 2014 - How not to lose your shirt with Online advertising - Dan Fallo...Conscious Solutions
Search Star Ltd is a Google Advertising agency that specializes in buying online advertisements for legal clients. They have 15 account managers with expertise in Google Analytics and Advertising. Some of their current legal clients are listed. Testimonials from long-term clients Pattinson Brewer and Withy King praise Search Star for delivering results and transforming their practices through pay-per-click advertising. The document provides 10 tips for legal firms on getting return on investment from online advertising, including focusing keywords, optimizing ad copy, using social media and remarketing, and targeting the right types of search phrases with achievable cost per lead goals.
Social media marketing involves three stages: connecting with your audience through platforms like LinkedIn and Twitter, broadcasting your message, and engaging in conversations. It is important to listen to your audience and engage with them over time to build word-of-mouth reputation. While social media requires time and commitment, the goal is to raise your professional profile through traditional relationship-building and reputation management. Measurement of results is also important to understand the impact of social media marketing efforts.
Legalex 2014 - Building digital relationships- David GilroyConscious Solutions
The document appears to be a series of messages from "Conscious Solutions" addressing an individual about their digital presence and marketing strategies. The messages provide tips on building relationships, adapting communications based on location, getting communications proofread, and avoiding common social media mistakes. They also reference a client who faced negative feedback and lost revenue due to a poorly executed social media post.
Legalex 2014 - Mastering Questioning Techniques - Peter RosenwaldConscious Solutions
Peter Rosenwald provides guidance on effective questioning techniques. He outlines how questions can be used to close deals, get out of trouble, and lead people in the right direction. Rosenwald then discusses architecting needs questions, catalyst questions, questioning funnels, and tips for building effective catalyst questions that flag interest and get the other person talking. The document concludes by emphasizing the importance of funnels and catalyst questions in conversations.
The document provides tips for improving a website, including minimizing calls to action per page, using directional clues, simplifying forms, adding staff profiles, optimizing for mobile usage, tracking website usage, doing pay-per-click advertising, creating relevant ad text, improving content marketing through blogging, content laddering, and video, using secure forms and email marketing to stay engaged with clients, and leveraging social media through profiles, engagement, and advertising.
Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Pres...Conscious Solutions
Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Presentation from Conscious Solutions. Great slides on website design, website conversion, online advertising, social media and more
How Design Assists Website Conversion - Conscious Solutions - Digital Marketi...Conscious Solutions
Presentation on how good website design for law firms aids conversion. By David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
This document discusses various analytics and measurement metrics that are important to track, including:
- Volume of communication with existing clients and growth in new prospects and inquiries
- Number of website visitors from search engines and how many become prospects or join the mailing list
- Performance of specific marketing communications by tracking responses
- Key metrics for websites like visits, page views, bounce rate, and time on site
- Integration of analytics tools like Google Tag Manager, Adwords conversion tracking, and call tracking to measure leads that become clients or cases
- Use of a universal ID in analytics to track user interaction across sessions
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
2017 PM Forum Annual Conference - Human vs Machine: Cognitive automation and ...Conscious Solutions
These are exciting times for marketing. Automation tools and AI technology are enabling us to harness our CRMs like never before. We can stretch existing budgets and achieve better
ROI than ever before, whilst delivering greater focus and efficiencies. But what is the true state of AI? Are the robots really about to take over the world and make us obsolete? In this presentation David Gilroy cut through the hyperbole to provide insight into exactly where we are.
Presented at Ark Group Growth Conference - London June 2017 :-
• Examining law firm sustainability (of staff, clients and marketing)
• The importance of brand purpose and clarity
• The impact of new generations in the workplace
• ‘They may forget what you said, but never how you made them feel’
• Act professional, talk friendly
If law firms adopt these simple rules to social media, I have a feeling it might have stopped Alexander Carter Silk and Clive O’Connell’s from making such a hash of it.
Law Society National Property Conference - Marketing in a Social AgeConscious Solutions
The document appears to be a series of slides from a presentation by Conscious Solutions about marketing in the social media age. The slides discuss topics like Maslow's hierarchy of needs, social media engagement models, issues Greggs had with their logo on social media, rules for social media use, and how to create effective content and videos for social media.
Local+Mobile+Video presentation for the 2015 Law Management Section conferenceConscious Solutions
A presentation for annual conference of the Law Management Section of the Law Society. Held at Chancery Lane on 21 May 2015. This highlights the importance of local SEO, mobile and video marketing for law firms.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Legalex 2014 - How not to lose your shirt with Online advertising - Dan Fallo...Conscious Solutions
Search Star Ltd is a Google Advertising agency that specializes in buying online advertisements for legal clients. They have 15 account managers with expertise in Google Analytics and Advertising. Some of their current legal clients are listed. Testimonials from long-term clients Pattinson Brewer and Withy King praise Search Star for delivering results and transforming their practices through pay-per-click advertising. The document provides 10 tips for legal firms on getting return on investment from online advertising, including focusing keywords, optimizing ad copy, using social media and remarketing, and targeting the right types of search phrases with achievable cost per lead goals.
Social media marketing involves three stages: connecting with your audience through platforms like LinkedIn and Twitter, broadcasting your message, and engaging in conversations. It is important to listen to your audience and engage with them over time to build word-of-mouth reputation. While social media requires time and commitment, the goal is to raise your professional profile through traditional relationship-building and reputation management. Measurement of results is also important to understand the impact of social media marketing efforts.
Legalex 2014 - Building digital relationships- David GilroyConscious Solutions
The document appears to be a series of messages from "Conscious Solutions" addressing an individual about their digital presence and marketing strategies. The messages provide tips on building relationships, adapting communications based on location, getting communications proofread, and avoiding common social media mistakes. They also reference a client who faced negative feedback and lost revenue due to a poorly executed social media post.
Legalex 2014 - Mastering Questioning Techniques - Peter RosenwaldConscious Solutions
Peter Rosenwald provides guidance on effective questioning techniques. He outlines how questions can be used to close deals, get out of trouble, and lead people in the right direction. Rosenwald then discusses architecting needs questions, catalyst questions, questioning funnels, and tips for building effective catalyst questions that flag interest and get the other person talking. The document concludes by emphasizing the importance of funnels and catalyst questions in conversations.
The document provides tips for improving a website, including minimizing calls to action per page, using directional clues, simplifying forms, adding staff profiles, optimizing for mobile usage, tracking website usage, doing pay-per-click advertising, creating relevant ad text, improving content marketing through blogging, content laddering, and video, using secure forms and email marketing to stay engaged with clients, and leveraging social media through profiles, engagement, and advertising.
Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Pres...Conscious Solutions
Law Firm Services Regional Workshop - Websites for Law Firms Masterclass Presentation from Conscious Solutions. Great slides on website design, website conversion, online advertising, social media and more
How Design Assists Website Conversion - Conscious Solutions - Digital Marketi...Conscious Solutions
Presentation on how good website design for law firms aids conversion. By David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
This document discusses various analytics and measurement metrics that are important to track, including:
- Volume of communication with existing clients and growth in new prospects and inquiries
- Number of website visitors from search engines and how many become prospects or join the mailing list
- Performance of specific marketing communications by tracking responses
- Key metrics for websites like visits, page views, bounce rate, and time on site
- Integration of analytics tools like Google Tag Manager, Adwords conversion tracking, and call tracking to measure leads that become clients or cases
- Use of a universal ID in analytics to track user interaction across sessions
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.