Brand Presentation for 1solicitor

2. Something about us
1Solicitor are a network of independent law firms who remain independent but are
working together for mutual benefit. Our network is made up of reputable 4+ partner
firms who provide excellent legal advice and client care to our exclusive panels and
partnerships.

3. Purpose of the Meeting
1.Help us understand about your firm.
2.Talk through the 1Solicitor network and the benefits of joining.
3.Discuss whether the 1Solicitor network is right for your firm?
YOUR
FIRM

4. Background to your firm
Last few years
 Past/ Current structure
 Areas of law covered
 Specialisations
 Accreditations
 Marketing activity
 Local competition
Future aims
 Partner aims
 How you see the market changing
 Direction for your firm
 Competing with online marketing?
 Introduction of ABS

5. Who we are
• Network of established reputable law
firms.
• 4+ / reputable partner firms.
• Group wide support services
• Panel opportunities available to our
members
• Legal marketing and business
development specialists.

6. Current legal market
• Independent firms make up 93% of the market
• Brands only 7% - Increase of 3% from 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Jan-19 Jan-20
Changing legal market
Inependent firms Brands

7. How the brands will move forwards
MORE BRANDS ARE ENTERING THE LEGAL MARKET NOW!
 168 granted ABS licences – 25/07/2013
 Estimated another 350 are pending approval
ABS licence granted April 2012
ABS licence granted April 2013
0
ABS licence granted August 2012
ABS licence granted March 2013

8. Current legal
market
No increase to
size of market
Impact on your firm

9. 1Solicitor member firms
4+ partner firms Lexcel accredited Ambitious
Want, not need to join Looking to grow New revenue streams

10. We have already seen it in the conveyancing
market
10 – 15 years ago, how much
conveyancing did the average firm
do?
And now?

11. Using the group
Your local reputation is key to the
success of the group.
1Solicitor targeted local marketing and
penetration analysis for every firm in the
group.
This is the same comprehensive analysis
completed for The Cooperative,
Specsavers and many others

12. Using the group
By working together we can identify a clients likely need for legal services within the
next 12, 24, and 60 months.
For example, elderly people are more likely to have a need to create or update a Will,
or a married couple would have for conveyancing.
We can classify every household in the U.K. into:
6 Categories, 18 groups and 62 types
We will help identify the classification of customers who are most likely to use legal services in
your town

13. How 1Solicitor will help
Every town is different!
We will help identify:
• How do people find legal services in your
area,
• Likely referral (word of mouth or positive
social media) by acorn category
• Your scope of influence – how far is an
average customer willing to travel
• What is the best marketing method to each
category

14. Get Heard, get Seen, get Found!
• You should be the no1 firm for anybody
looking for a solicitor in your area.
• Your marketing should be cost effective
• Driven by your reputation and legal
excellence

15. How will a customer choose to instruct your firm?
YOUR
FIRM

16. How do we get them through your door

17. How do we get them through your door
It is common for many people to want free advice from a solicitor
Our targeting classification will help attract people that are able and willing to pay for legal
services in the first instance.
Delivering marketing
more effectively
For those clients who interact with the firm but do not instruct straight away:
Sophisticated and non intrusive remarketing campaigns
In-house email and SMS software providing clients with a clear and easy medium to interact
with the firm, without your fee earners having to spend endless time calling and sending
emails.
Pay Per Click (PPC) advertising

18. Any Question

19. What we Offer
Initial joining fee: £3,000.00
Monthly fees: £XXXXXX

20. Initial CACI report
Customer analysis
Panel opportunities (pay per lead)
Marketing support
(Benchmarking to network etc)
CPD
Procurement
Networking
1Solicitor community
PI insurance
Media opportunities
BASIC MEMBERSHIP
£800
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21. Website design
Web hosting
Design work
Social media (setup + tutorial )
Email marketing
SMS marketing (inbound)
Website updates
Media pack
£500
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22. Sales & upsell training
Customer retention
Newsletters w/ targeted content
Customer follow up (of an initial enquiry) via email and SMS
Local business marketing/introductions (lead generation)
Mystery shopping
Customer satisfaction surveys
Business development pack
£1,200
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23. PPC management
Local media buying
Leaflet distribution
Social media maintenance
Marketing management pack
£500
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