SlideShare a Scribd company logo
by David Gilroy
Director of Stuff & Things
http://www.conscious.co.uk
My Top Rules of
Social
Media
for Law Firms
Really? I did not want to know!
NEVER break Rule No.1 of social media.
No social media after a drink! I’m not sure if the person at AWG
Solicitors was drunk when they retweeted this, but either way, Emma
(whoever she is) should probably not have tweeted this!
Rule No.2 of social
media. It’s a private
conversation in
public
If you are “chatting” on Twitter,
everyone else can see what’s being
said. So be aware of that!
Rule No.3 of
social media. If
you had to tell
your mum what
you said, would
she approve?
That is my late mother in the photo.
If I was trolling on social media and
had to tell her that, would she
approve?
Rule No.4 if you
would not say it
to “their” face,
do not say it
online!
If you trust your lawyers &
marketers to go out in the real
world and talk to clients,
prospects etc. then why not
trust them online as well?
Rule No.5
The rule
of
Of every ten things you post on social media. Only 2 or 3
should be about you and your firm, the rest should be
connecting or signposting people to things they have not or
will not find for themselves.
Situations that may
have been avoided
(not just law
firms!)
What not to say after your team lose!
https://www.youtube.com/watch?v=z6hkSQPg-jU
Because it will get your ass fired!
https://www.youtube.com/watch?v=l0B_OQIskK8
Do you need to be careful? Yes.
£985 fine/cost and lost two jobs
"Cr**! Robin Hood airport is closed.
You've got a week and a bit to get
your s*** together otherwise I'm
blowing the airport sky high!!"
http://www.airport-int.com/news/twitter-bomb-threat-authors-conviction-is-voided.html
It’s just not funny!

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Five Rules of Social Media for Law Firms

  • 1. by David Gilroy Director of Stuff & Things http://www.conscious.co.uk My Top Rules of Social Media for Law Firms
  • 2. Really? I did not want to know! NEVER break Rule No.1 of social media. No social media after a drink! I’m not sure if the person at AWG Solicitors was drunk when they retweeted this, but either way, Emma (whoever she is) should probably not have tweeted this!
  • 3. Rule No.2 of social media. It’s a private conversation in public If you are “chatting” on Twitter, everyone else can see what’s being said. So be aware of that!
  • 4. Rule No.3 of social media. If you had to tell your mum what you said, would she approve? That is my late mother in the photo. If I was trolling on social media and had to tell her that, would she approve?
  • 5. Rule No.4 if you would not say it to “their” face, do not say it online! If you trust your lawyers & marketers to go out in the real world and talk to clients, prospects etc. then why not trust them online as well?
  • 6. Rule No.5 The rule of Of every ten things you post on social media. Only 2 or 3 should be about you and your firm, the rest should be connecting or signposting people to things they have not or will not find for themselves.
  • 7. Situations that may have been avoided (not just law firms!)
  • 8. What not to say after your team lose! https://www.youtube.com/watch?v=z6hkSQPg-jU
  • 9. Because it will get your ass fired! https://www.youtube.com/watch?v=l0B_OQIskK8
  • 10.
  • 11.
  • 12. Do you need to be careful? Yes.
  • 13. £985 fine/cost and lost two jobs "Cr**! Robin Hood airport is closed. You've got a week and a bit to get your s*** together otherwise I'm blowing the airport sky high!!" http://www.airport-int.com/news/twitter-bomb-threat-authors-conviction-is-voided.html
  • 14. It’s just not funny!