1. Presentation of Comparative
Management

2. Presenter
Tayyab Ali Baig

3. Manager
A manager is the one who is responsible
for
 Planning
 Directing
 Monitoring
 Decision making

4. Role of a Manager
A manager should be;
 A Leader
 A Coach
 A Shield
 An Advocate
 A Motivator

5. Responsibilities of a
Manager
 To communicate with staff
 To assess the training and development
needs of staff
 To apply equal opportunities policy

6. 13 skills, A Manager need
 Communication
 Listening
 Commitment to truth
 Empathy
 Persuasion
 Leadership
 Focus
 Division of work

7. 13 skills, A Manager
need(cont.)
 Obstacle removal
 Heat absorption
 Uncertainty removal
 Project management
 Administrative skills

8. Challenges of a manager
 Achieving goals
 Response to crises
 Hiring the right people
 Bringing out the best in employees
 Dealing with underperforming
employees
 Dealing with outstanding employees
 Continuous improvement

9. Marketing Managers
Marketing managers or officers are focused
mainly on the practical application and
management of an organization's
marketing operations.

10. Role of Marketing Manager
 Market research
 Developing marketing strategies
 Management of marketing mix
 Customer relationship management
 Managing agencies
 Measuring success

11. Attributes of Marketing
Manager
 Customer-Centric
 Competitive strategy guru
 Brand’s advocate
 Able to secure executive support
 A visionary

12. Marketing Manager’s SWOT
Analysis
 Strength
- customer service
- cost structure
 Weaknesses
- slow response
- poor quality

13. Marketing Manager’s SWOT
Analysis (cont.)
 Opportunities
- marketing a new segment
- launching a new product
 Threats
- substitutes
- new technology

14. Qualities of Marketing Manager
 A vision creator
 Understand the market and the
customer
 A loose planner
 A master of internal company politics
 A big picture manager

15. Challenges for Today’s
Marketers
 Coherent analytics
 Targeted-customer product
 Accuracy
 Ease-of-use

16. Future Challenges for
Marketers
 Managing changing pace
 Social media marketing
 Mobile marketing
 Targeting multiple platforms
 Governance