<ul><li>Human Resources </li></ul><ul><li>Sales and Marketing </li></ul><ul><li>Research and Development  </li></ul><ul><l...
<ul><li>Recruitment and retention </li></ul><ul><ul><li>Job descriptions </li></ul></ul><ul><ul><li>Person Specifications ...
<ul><li>Market research </li></ul><ul><li>Promotion strategies </li></ul><ul><li>Pricing strategies </li></ul><ul><li>Sale...
<ul><li>New product development </li></ul><ul><li>Product improvements </li></ul><ul><li>Competitive advantage </li></ul><...
<ul><li>Monitoring distribution </li></ul><ul><li>After-sales service </li></ul><ul><li>Handling consumer enquiries </li><...
<ul><li>Organisation by type </li></ul><ul><li>Global  businesses – complex organisation structures </li></ul><ul><li>Nati...
Hierarchical Structure Managing Director Sales Director Marketing Director Finance Director A B C D Market  Research Strat...
Workers Pyramidal Structure Senior Management MD Middle Management
Centralised/Entrepreneurial R&D Marketing Sales Production Finance MD
Collaborative Sales Marketing Production Accounts
Circular/Flat Marketing Sales Production Finance R&D
Project Marketing R&D Sales Finance HR Production Matrix Structure
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04

  1. 2. <ul><li>Human Resources </li></ul><ul><li>Sales and Marketing </li></ul><ul><li>Research and Development </li></ul><ul><li>Production/Operations </li></ul><ul><li>Customer Service </li></ul>
  2. 3. <ul><li>Recruitment and retention </li></ul><ul><ul><li>Job descriptions </li></ul></ul><ul><ul><li>Person Specifications </li></ul></ul><ul><li>Dismissal </li></ul><ul><li>Redundancy </li></ul><ul><li>Motivation </li></ul><ul><li>Professional development and training </li></ul><ul><li>Health and safety and conditions at work </li></ul><ul><li>Liaison with trade unions </li></ul>
  3. 4. <ul><li>Market research </li></ul><ul><li>Promotion strategies </li></ul><ul><li>Pricing strategies </li></ul><ul><li>Sales strategies </li></ul><ul><li>The sales team </li></ul><ul><li>Product – advice on new product development, product improvement, extension strategies, target markets </li></ul>
  4. 5. <ul><li>New product development </li></ul><ul><li>Product improvements </li></ul><ul><li>Competitive advantage </li></ul><ul><li>Value added </li></ul><ul><li>Product testing </li></ul><ul><li>Efficiency gains </li></ul><ul><li>Cost savings </li></ul>
  5. 6. <ul><li>Monitoring distribution </li></ul><ul><li>After-sales service </li></ul><ul><li>Handling consumer enquiries </li></ul><ul><li>Offering advice to consumers </li></ul><ul><li>Dealing with customer complaints </li></ul><ul><li>Publicity and public relations </li></ul>
  6. 7. <ul><li>Organisation by type </li></ul><ul><li>Global businesses – complex organisation structures </li></ul><ul><li>National – organisation possibly stretches throughout the country </li></ul><ul><li>Regional – could be through a county or wider area (North West, South East, etc.) </li></ul><ul><li>Local – small organisations serving local area or community </li></ul>
  7. 8. Hierarchical Structure Managing Director Sales Director Marketing Director Finance Director A B C D Market Research Strategy Purchasing Manager Sales Manager Accounts Manager
  8. 9. Workers Pyramidal Structure Senior Management MD Middle Management
  9. 10. Centralised/Entrepreneurial R&D Marketing Sales Production Finance MD
  10. 11. Collaborative Sales Marketing Production Accounts
  11. 12. Circular/Flat Marketing Sales Production Finance R&D
  12. 13. Project Marketing R&D Sales Finance HR Production Matrix Structure

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