The document summarizes two projects completed by Swati Iyer as part of a management training program. Project 1 analyzed the feasibility of centralizing purchases of pre-printed stationary across departments and found savings of 10,000 Dhs. Project 2 conducted a market analysis of competitors in GCC, India, and IHH on key metrics like occupancy and revenues and found that while Aster DM Healthcare leads in GCC, there is room for improvement versus competitors like Apollo Hospitals and IHH. Overall, the projects provided valuable lessons and insights for improving operations.

1. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
MANAGEMENT TRAINEE PROGRAM
PROJECT REPORT 3
DEPARTMENT- Finance
TOPICS- Feasibility of outsourcing Pre-printed stationary
Market analysis of competitors in the GCC-India_IHH
AUTHOR- Swati Iyer
GUIDE- Mr Kartik Thakrar

2. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Abstract
This report consists of two project initiatives taken by myself, Swati Iyer in the department of
Finance namely market analysis of GCC nations-India-IHH, Cost benefit of centralizing pre-
printed stationary items.. The first project on finding out the cost benefit of printing all our
stationary under one roof was conducted. It required me to identify key verticals such as Oman,
Qatar, and Dubai etc. It required us to find out what their average expenditure is on Pre-printed
stationary and how this could be reduced in the future if the entire production is outsourced to a
single unit. The second project involved a market analysis of our competitors in the GCC, India
and globally. These nations were judged on the basis of certain KPIs such as Bed occupancy
percentage, ALOS, stores revenue etc. The report aims at providing a brief outline to the various
stages involved in the two projects. It also contains the key contributions made by me in the
department during my brief stint. Lastly the report consists of my observations in how the company
functions and how these projects and the respective contribution made will be useful in the future.

3. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Acknowledgement
I use this opportunity to express my gratitude to everyone who supported me throughout this
project. I am thankful for their aspiring guidance, invaluably constructive criticism and friendly
advice during the project work. I am sincerely grateful to them for sharing their truthful and
illuminating views on a number of issues related to the project.
I express my warm thanks to Mr Kartik Thakrar for his constant guidance and feedback during the
completion of the two projects under him.
I would also like to thank all the people from the different verticals who provided me with the
necessary data to complete my project successfully.
Thank you,
Swati Iyer

4. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Table of Contents
MANAGEMENT TRAINEE PROGRAM ....................................................................................................1
Abstract.............................................................................................................................................2
Introduction .......................................................................................................................................5
Project phases.....................................................................................................................................6
Project 1: Feasibility of centralized purchase of Pre-printed stationary................................................6
Project 2: Market analysis of Competitors in the GCC-India-IHH......................................................7
Results and findings............................................................................................................................8
Project 1: Feasibility of centralized purchase of Pre-printed stationary................................................8
Project 2: Market analysis of Competitors in the GCC-India-IHH......................................................8
Conclusion.........................................................................................................................................9
Appendix .........................................................................................................................................10

5. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Introduction
At Aster DM Healthcare we are constantly trying to improve our process and better our quality
and good prices. We have a large group of hospitals, clinics and pharmacies there is a huge
consumption of pre-printed stationary items. With current load of 3 hospitals, 50+ clinics and 100+
pharmacies, there has been a good load of laundry work. Further, there is a robust pipeline of new
units – 6 more hospitals in pipeline, which are commencing operations over the next 3 to 24
months; 30 clinics, commencing operations in next 2-6 months; 30 pharmacies, commencing
operations in next 2-6 months. Considering the existing patient and customer load and the future
load, the daily census of footfall is likely to touch around 50,000 by the end of FY 16 from the
current levels of 20,000.My first project centered on the idea of producing or sourcing all these
stationary items under one roof. The vertical with the most cost effective vendor will be chosen as
the ideal center. On completion of the project we noticed a huge net savings on the expenditure on
these items.
In the second project we conducted a small market analysis of few key KPI indicators namely Bed
occupancy, ALOS, Stores revenue etc. This research was done on competitors in the GCC, India
and a global competitor which is IHH. The results of the same will be discussed further in the
report.

6. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Project phases
Project 1: Feasibility of centralized purchase of Pre-printed stationary
The main objective of this project is to work out the feasibility of centralizing the purchase of pre-
printed and blank stationery, which is used across all verticals and geographies. To ascertain the
quantum of savings, which could be achieved through this exercise.
I was required to collect information from the following people regarding the consumption of the
pre-printed stationary item and the cost associated with the same.
 Samsad in clinics accounts
 Jinesh in Medcare accounts
 Jocy in Pharmacy accounts
 Samir in Aster Hospital accounts
 Aneesh in Oman vertical
 Arun in Qatar vertical
 Manesh at Clinic stores purchase
 Benny at Medcare Hospital Purchase
 Anoop at Oman Purchase
 Rohit at Pharmacy stores purchase.
The articles focused on were as follows:
 Bill papers
 Letter heads
 A4 sheets
 Patient files

7. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Project 2: Market analysis of Competitors in the GCC-India-IHH
The second project required me to do a market analysis of the competitors of aster namely:
 Al noor hospitals
 NMC
 Apollo
 IHH
 Medcity
The basis of comparing these firms was few KPI (key performance indicators) which served as
measure to analyze the standing of Aster DM Healthcare in comparison to these large hospital
networks. The objective was to judge our competitors and see where we lack.
The KPIs we used for the analysis are –
 Bed occupancy
 Total revenue per bed
 Conversion Ratio
 No. of stores
 Total staff classification
 ALOS
The results from the Analysis are revealed in the next segment.

8. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Results and findings
Project 1: Feasibility of centralized purchase of Pre-printed stationary
 The project revealed the volume of consumption of the printed stationary items and their
cost.
 The cost-befit analysis revealed how much of money can be saved by printing all the
stationary under one roof which came to around 10,000 Dhs per item.
Project 2: Market analysis of Competitors in the GCC-India-IHH
 The market analysis gave me an insight into how our competitors are performing. A
quantitative measure of their strengths and weaknesses in the different KPIs.
 Our company is ahead as compared to others when it comes to GCC hospitals, but as
compared to Apollo hospitals, IHH and Med-city we have a long way to go.

9. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Conclusion
The two weeks of the project was a great learning experience for me. I was able to successfully
achieve my targets and give my best in both the projects. The feasibility study on centralizing pre-
printed stationary items allowed us to understand the amount of money that can be saved upon
centralizing purchase and carry the project forward. In the market analysis, the information
produced will be used in future presentations. On the whole the projects submitted were up-to the
mark and submitted on time. I have worked on the initial stages of each of the projects and the
results will be used for further analysis by the department.

10. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
Appendix
Project 3: Centralized Purchase
Detailed study on centralized purchase of all pre-printed and
blank stationery
Background:
With current load of 3 hospitals, 50+ clinics and 100+ pharmacies, there has been
a good load of laundry work. Further, there is a robust pipeline of new units - 6
more hospitals in pipeline, which are commencing operations over the next 3 to 24
months; 30 clinics, commencing operations in next 2-6 months; 30 pharmacies,
commencing operations in next 2-6 months. Considering the existing patient and
customer load and the future load, the daily census of footfall is likely to touch
around 50,000 by the end of FY 16 from the current levels of 20,000.
Objective: To work out the feasibility of centralizing the purchase of pre-printed
and blank stationery, which is used across all verticals and geographies. To
ascertain the quantum of savings, which could be achieved thru this exercise.
Frequency: one-time report
Source: Samsad in clinics accounts; Jinesh in Medcare accounts; Jocy in Pharmacy
accounts; Samir in Aster Hospital accounts; Aneesh in Oman vertical; Arun in Qatar
vertical; Manesh at Clinic stores purchase; Benny at Medcare Hospital Purchase;
Anoop at Oman Purchase; Rohit at Pharmacy stores purchase
Support: Salvin to coordinate with Shamij from IT to set the system required to
access sites on web, if blocked
Period: 18 months data ending June 2015; 12-24 months horizon
Timeline: 2 weeks
Interim update: Every alternate day
Final report: To be in ppt form
To be monitored by: Ankit Garg/FC – GCC

11. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
total
revenue
total
revenue
In AED
No. Of
beds
Bed
Occupancy
Occupied
beds
Avg revenue per
occupied bed
In-patient (in
'000s)
Ou
(
In-patient O
Al noor hospitals 245.00 87 212
Al noor hospitals
(airportroad) 49.00 46 23 6,300 27
Al noor hospitals
(Khalifastreet) 106.00 40 42
al noor(Al Ain) 90.00 51 46 6,500 27
dhs 1,100 1,100 490.00 66 323 9,336
NMC Healthllc dhs 551 551 261.00 74 193 7,815 8,000 52
NMC (island)
NMC(speciality)
Apollohospital Rs 24,971 1,508 6,382.00 72 4,595 899 313,000 2,
IHH healthcare RM 1,758 2,011 1,935.00 63 1,219 4,519 158,990,000
Mediclinic R 6,467 2,230 7,493.00 72.3 5,417 1,128
Stores revenue
Walgreensstores
CVS
Rite Aid

12. MANAGEMENT TRAINING PROGRAMPROJECTS AND OUTCOMES
unit price/per pieceqty /in yearsTotal consumption/per year
bill papers
UAE
clinics 0.03 699500 20985
pharmacies 0.06 300000 18000
Oman 0.03 398412 11952.36
qatar 0.02 137500 2750
Medcare 0.0833 4500 374.85
0 0
1539912 54062.21
30798.24 23263.97
Letter Heads
UAE
clinics 0.108 1276000 137808
Oman 0.08 528000 42240
Qatar 0.057 360000 20520
Medcare 0.25 55000 13750
2219000 214318
87835 126483
A4 sheets
oman 10 1128 11280
UAE 9.5 13990 132905
qatar 12 3300 39600
medcare 10.2 7476 76255.2
Patient files
UAE
clinics 0.37 86290 31927.3
oman 0.8 9900 7920
qatar 0.108 21475 2,319
medcare 2.75 26433 72690.75
Shopperdrug
market