This document provides a final report on a comparative market analysis of Samsung Electronics versus its competitors. It includes an abstract, introduction on the consumer durable sector and Samsung's company profile. The report details objectives to analyze Samsung's position compared to competitors through dealer and consumer questionnaires. It will examine factors like sales, brand perception, and purchasing behaviors related to televisions and air conditioners. The analysis seeks to identify strengths, weaknesses and provide recommendations to improve Samsung's performance in the consumer electronics market.
This document provides an overview of a study on sales and performance of Ultratech Cement. It includes chapters on the cement industry profile, company profile of Ultratech Cement, product profile, dealer profile, SWOT analysis, finance report, data analysis and interpretation, and suggestions and conclusions. The objectives of the study are to understand demand for Ultratech cement, sales in the Chitradurga district, brand image and popularity, quality and customer preferences, and existing product problems. The scope is limited to the Chitradurga region and sample size limits generalization. Research methodology includes primary and secondary data collection to analyze Ultratech's market position and sales performance compared to competitors.
This document provides an overview of the cement industry in India. It discusses that India is the 2nd largest cement producer globally, accounting for 7-8% of global cement production. Key points covered include:
- The total cement production capacity in India is 330 million tons as of 2011-12.
- The main drivers of cement demand are the housing and infrastructure sectors.
- Major players in the Indian cement industry include ACC, Ultratech Cement, Ambuja Cement and others.
- While cement consumption in India is growing, the per capita consumption of 170kg is lower than the global average of 430kg, indicating significant growth potential.
- The cement industry is expected to require an additional
The document is an internship project report submitted by Rahul Budhia to Ultratech Cement Ltd. and IMT Hyderabad in partial fulfillment of PGDM program requirements. The report focuses on developing a loyalty program for Ultratech cement dealers and sub-dealers in Hyderabad. It includes conducting a survey to understand dealer satisfaction with Ultratech's services and schemes, analyzing the findings, and providing suggestions to strengthen relationships with dealers. The goal is to help Ultratech cement gain insights into dealer perceptions and improve strategies to increase dealer loyalty.
This document is a research report submitted for a Master's degree that studies consumer behavior towards car brands in Mathura city, India. It provides an introduction to the topic of consumer behavior and determinants that influence purchasing decisions. It reviews relevant literature on India's automobile industry and the roles of dealers. The objectives are to understand customer attitudes and perceptions of brands like Tata, Maruti, Hyundai and Honda, determine choice criteria, and examine post-purchase behavior. The methodology discusses using a cross-sectional study of 100 car owners in the area to collect data at a single point in time.
A study on customer satisfaction towards HTC Mobile phone in Coimbatore CityVijay Nyr
This document is a study on customer satisfaction towards HTC mobile phones in Coimbatore city, India. It aims to understand the level of customer satisfaction with HTC mobiles and identify the key factors that influence customer satisfaction. The methodology section discusses the sampling design and sample size used for primary data collection through surveys. Key objectives of the study are to understand customer awareness and purchase factors related to HTC mobiles and identify the brand's strengths in the market.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
LG Electronics India Pvt. Ltd. is a leading consumer electronics company in India with a 27% market share. The company is investing Rs. 500 crore in brand building, marketing initiatives, and research and development. This includes Rs. 360 crore on brand building and other marketing activities and Rs. 140 crore on R&D. LG aims to expand its '211' after-sales service campaign, which provides customer service within 2 hours of a complaint, from 22 cities to 40 cities nationwide.
This document provides an overview of a study on sales and performance of Ultratech Cement. It includes chapters on the cement industry profile, company profile of Ultratech Cement, product profile, dealer profile, SWOT analysis, finance report, data analysis and interpretation, and suggestions and conclusions. The objectives of the study are to understand demand for Ultratech cement, sales in the Chitradurga district, brand image and popularity, quality and customer preferences, and existing product problems. The scope is limited to the Chitradurga region and sample size limits generalization. Research methodology includes primary and secondary data collection to analyze Ultratech's market position and sales performance compared to competitors.
This document provides an overview of the cement industry in India. It discusses that India is the 2nd largest cement producer globally, accounting for 7-8% of global cement production. Key points covered include:
- The total cement production capacity in India is 330 million tons as of 2011-12.
- The main drivers of cement demand are the housing and infrastructure sectors.
- Major players in the Indian cement industry include ACC, Ultratech Cement, Ambuja Cement and others.
- While cement consumption in India is growing, the per capita consumption of 170kg is lower than the global average of 430kg, indicating significant growth potential.
- The cement industry is expected to require an additional
The document is an internship project report submitted by Rahul Budhia to Ultratech Cement Ltd. and IMT Hyderabad in partial fulfillment of PGDM program requirements. The report focuses on developing a loyalty program for Ultratech cement dealers and sub-dealers in Hyderabad. It includes conducting a survey to understand dealer satisfaction with Ultratech's services and schemes, analyzing the findings, and providing suggestions to strengthen relationships with dealers. The goal is to help Ultratech cement gain insights into dealer perceptions and improve strategies to increase dealer loyalty.
This document is a research report submitted for a Master's degree that studies consumer behavior towards car brands in Mathura city, India. It provides an introduction to the topic of consumer behavior and determinants that influence purchasing decisions. It reviews relevant literature on India's automobile industry and the roles of dealers. The objectives are to understand customer attitudes and perceptions of brands like Tata, Maruti, Hyundai and Honda, determine choice criteria, and examine post-purchase behavior. The methodology discusses using a cross-sectional study of 100 car owners in the area to collect data at a single point in time.
A study on customer satisfaction towards HTC Mobile phone in Coimbatore CityVijay Nyr
This document is a study on customer satisfaction towards HTC mobile phones in Coimbatore city, India. It aims to understand the level of customer satisfaction with HTC mobiles and identify the key factors that influence customer satisfaction. The methodology section discusses the sampling design and sample size used for primary data collection through surveys. Key objectives of the study are to understand customer awareness and purchase factors related to HTC mobiles and identify the brand's strengths in the market.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
LG Electronics India Pvt. Ltd. is a leading consumer electronics company in India with a 27% market share. The company is investing Rs. 500 crore in brand building, marketing initiatives, and research and development. This includes Rs. 360 crore on brand building and other marketing activities and Rs. 140 crore on R&D. LG aims to expand its '211' after-sales service campaign, which provides customer service within 2 hours of a complaint, from 22 cities to 40 cities nationwide.
This document provides a summary of a summer project report analyzing dealer satisfaction with Videocon in the Mumbai central region. Key findings include:
1) A survey of 45 dealers found that Samsung had the highest quality rating while Videocon had the lowest scores for demonstration/installation and after-sales service.
2) Issues for Videocon included a lack of follow-up calls, delays in replacing faulty products and obtaining spare parts, and low compensation for product demonstrators.
3) Recommendations were to increase demonstrator pay, prioritize spare parts availability, improve product training, form a quality control team, and adjust costs for replacements. Addressing these areas could help enhance dealer satisfaction with Videocon.
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
it is a project report on the company Videocon Telecom. it this report prepared by me during my SIP Training. in this report there is a brief introduction of the whole videocon group. the preparation of data analysis on the basis of questionnaire prepared, the findings, problem, recommendations and the conclusion.,
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
Customer preference for volkswagen carsSwamit Gupta
This document provides an introduction to the topic of customer awareness and preferences for Volkswagen cars. It discusses key concepts in marketing like building customer relationships, branding, and harnessing new technologies. It defines marketing and explains that the goal is to understand customer needs and provide value. The marketing process involves analyzing opportunities, developing strategies, planning programs, and managing efforts. Strategic planning is important to determine goals and strategies to achieve them. The introduction lays the groundwork for understanding customer awareness, preferences, and how Volkswagen can better target their market.
Research on Marketing Strategy of Huawei Brand in KazakhstanDr. Amarjeet Singh
Marketing research is a complex multi-step process
that requires in-depth knowledge of the object of study, the
accuracy and timeliness of the results of which largely
determine the successful operation of the entire enterprise.
Most business failures (from loss of market share to
bankruptcy) are because important strategic decisions are
made either in conditions of lack of information or on the
basis of erroneous or outdated data. Marketing research will
provide the necessary information and reduce the risk when
making important decisions. Marketing strategy is the
collection of information about the activities of the enterprise,
in the main areas (product, price, customers, and promotion)
and the use of the results to choose the direction of business
development.
The goal is to identify possible ways to improve the
effectiveness of Huawei’s marketing strategy in Kazakhstan.
Theoretical issues of marketing are considered, namely the
concept of marketing, goals, objectives, functions and issues
of marketing, marketing macro and microenvironment,
marketing research.
This article will be of positive importance for the
study of foreign investment of Chinese enterprises.
Anoop k r 0314-mobile phone consumers revealed preferencesMasoom Raza
The document appears to be a dissertation submitted for an MBA degree. It includes the title page, declaration by the author, certificates from the guide and principal, acknowledgements, content sheet and abstract. The dissertation seems to be about studying consumers' preferences for mobile phones in Bangalore city. It will examine consumers' attitudes towards different brands, their expectations from phones, and their satisfaction levels. The survey aims to understand which brands are preferred and which factors like price, quality etc. influence consumers' choices of mobile phones.
The document summarizes a brand tracking study of ITC Classmate notebooks conducted by marketing students. They used the Brand Asset Valuator (BAV) model and Zaltman Metaphor Elicitation Technique (ZMET) to evaluate the brand image and identity of ITC Classmate. The BAV survey of 49 respondents found that ITC Classmate scored 100% on all four BAV pillars of Differentiation, Relevance, Knowledge and Esteem, indicating it is the leader in the notebook segment. The ZMET interviews with 9 respondents identified ITC Classmate as a creative, innovative, socially responsible and eco-friendly brand that offers superior paper quality.
This document appears to be a project report submitted for an academic course. It includes sections on introduction, objectives, methodology, data analysis and interpretation, conclusions, and suggestions. The main findings are that Reliance Communication's customers reported the lowest satisfaction levels for after-sales service compared to other providers. The top concerns for RCom customers were service level issues. Suggestions to improve customer retention and sales within the limited territory are provided.
The document provides information about a project report submitted by Upendra S. Tiwari, an MBA student at Annamalai University, for their summer internship project at Sony India Pvt. Ltd. in Bangalore. The report includes details such as an executive summary on the consumer durable industry in India, Sony's company profile and mission, the product profile, competitors in the market, the research methodology, data analysis, SWOT analysis, and conclusions. The objectives of the study were to analyze customer requirements, study competitors' service attitudes, identify strengths and weaknesses, and understand customer opinions and suggestions to provide better services.
New product development strategy of samsunghiteshkrohra
This document is a project report on Samsung's new product development strategy. It provides an introduction to new product development and discusses types of new products, the role of product development in companies, and entrepreneurial new product development. It then introduces Samsung and provides background on its history and objectives. The report analyzes Samsung's methodology, data collection, R&D investments, and compares it to other brands. It concludes that new product development is critical to a company's long term sustainability and competitive advantage.
This document provides a summary of a summer training report submitted by Subhashish Mondal to New Delhi Institute of Management. The report examines why sales of the Philips HR1863/20 juicer dropped over the past 1.5 years after peaking in 2013-2015. Through on-job training and consumer research, Mondal found that new competitors offering newer technologies like cold press juicing emerged, while Philips products were often more expensive. The report recommends that Philips launch new technology products, partner with chefs to promote products, make products available through multiple retail channels, and better educate consumers on product use through various platforms. The project aimed to help Philips increase market share and identify new product opportunities
This document provides an overview of a project report on customer satisfaction at LG. The objectives of the study are to analyze customer satisfaction levels of LG customers, determine if customer dissatisfaction has led to declining sales, and conduct a comparative study with another service provider like Sony. It discusses concepts of customer relationship management and customer satisfaction. It also outlines the scope of the study, which was to conduct market research on LG customer satisfaction levels and understand customer needs and expectations.
The document provides information about a project conducted by Nirvaan Jayaprakash for Philips Lightings to generate leads and close sales for TLED products in the B2B segment in western Tamil Nadu. The project involved identifying target industry segments, conducting needs analysis with customers, and promoting TLED products to generate leads. Existing leads worth 1 crore were also mapped and closed through detailed presentations highlighting payment terms, warranty, and quantity distribution. Key findings included identifying textile mills and hospitals as major potential customers and that effective targeting of contractors could boost revenue. It was recommended that Philips establish a warehouse in Karur to cater to higher demand and focus on gaining government contracts.
This document provides a comprehensive strategic management model for Vodafone Group. It begins with defining Vodafone's vision, mission and values. It then analyzes the external remote, industry and operating environments. An internal SWOT and financial analysis is also provided. Key strategic areas are identified including profitability, productivity and technology leadership. Generic and grand strategies of differentiation, horizontal integration and turnaround are discussed. Short term objectives and a balanced scorecard for implementation and monitoring are also outlined. In conclusion, while Vodafone has implemented differentiation, it needs to focus more on value-added services to maintain growth in competitive markets.
This document summarizes a study conducted on the satisfaction levels of dealers associated with Prism Cement in Varanasi. A survey was administered to 46 dealers to understand factors influencing their sales and brand perception. Key findings were that dealers were satisfied with profit margins but identified opportunities in promotions, delivery processes, and timely benefits. Suggestions included regular mason meetings, promotional schemes, and dealer loyalty programs to improve services and increase sales.
This document is a summer training project report for Sony India Ltd. It includes an acknowledgements section thanking various individuals at Sony India for their support and guidance during the project. It also includes a table of contents outlining the various sections of the report. The report provides an executive summary of the Indian consumer durables industry and Sony's position within it. It gives background information on Sony as a company both globally and in India. It also provides profiles of Sony's products and competitors within the Indian market.
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
This document is a summer training project report submitted by Shivansh Goyal to the Head & Dean of FMS at ITC Ltd in Saharanpur analyzing the working capital management of ITC Ltd. It discusses the goals of working capital management, analyzes ITC's current assets and current liabilities, and assesses the company's working capital management policies through ratio analysis and other techniques. The report finds that ITC's inventory levels are increasing but inventory turnover is decreasing, indicating potential issues with stock velocity that could impact the company's performance if not addressed.
The real estate industry in India has grown rapidly and comprises housing, retail, hospitality, and commercial sub-sectors. It contributes significantly to India's GDP and total market size is expected to reach $180 billion by 2020. While the industry faces threats from new entrants, suppliers like land and banks have strong bargaining power. Buyers also have significant influence. Substitute threats are ambiguous due to economic conditions. Existing firms face high competition due to many players and difficulty differentiating offerings. Overall the industry is recovering from economic downturns and demand is growing steadily.
Comparative market analysis Finland vs RomaniaStefan Ang
The Finnish leather goods brand "Happy Feet" plans to open a new production site in Romania to expand into southeastern European markets. It will establish a wholly owned subsidiary to take advantage of Romania's lower costs and establish a local presence. The company analyzed Romania's economy, culture, competition and regulatory environment and believes lower production and transportation costs along with an experienced workforce will help it succeed despite barriers like cultural differences and rival brands. It will implement strategies to gain loyalty from customers, employees and local suppliers through ethical practices and support of the Romanian leather industry.
This document provides a summary of a summer project report analyzing dealer satisfaction with Videocon in the Mumbai central region. Key findings include:
1) A survey of 45 dealers found that Samsung had the highest quality rating while Videocon had the lowest scores for demonstration/installation and after-sales service.
2) Issues for Videocon included a lack of follow-up calls, delays in replacing faulty products and obtaining spare parts, and low compensation for product demonstrators.
3) Recommendations were to increase demonstrator pay, prioritize spare parts availability, improve product training, form a quality control team, and adjust costs for replacements. Addressing these areas could help enhance dealer satisfaction with Videocon.
The document provides an overview of Samsung's history and operations in India. It details Samsung's entry into the Indian market in 1995 and its subsequent expansion, including establishing manufacturing facilities and R&D centers. It also outlines Samsung's product portfolio, core values and vision, and some of its key achievements in India such as becoming the largest mobile brand and a leader in product categories like LED TVs and refrigerators.
it is a project report on the company Videocon Telecom. it this report prepared by me during my SIP Training. in this report there is a brief introduction of the whole videocon group. the preparation of data analysis on the basis of questionnaire prepared, the findings, problem, recommendations and the conclusion.,
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
Customer preference for volkswagen carsSwamit Gupta
This document provides an introduction to the topic of customer awareness and preferences for Volkswagen cars. It discusses key concepts in marketing like building customer relationships, branding, and harnessing new technologies. It defines marketing and explains that the goal is to understand customer needs and provide value. The marketing process involves analyzing opportunities, developing strategies, planning programs, and managing efforts. Strategic planning is important to determine goals and strategies to achieve them. The introduction lays the groundwork for understanding customer awareness, preferences, and how Volkswagen can better target their market.
Research on Marketing Strategy of Huawei Brand in KazakhstanDr. Amarjeet Singh
Marketing research is a complex multi-step process
that requires in-depth knowledge of the object of study, the
accuracy and timeliness of the results of which largely
determine the successful operation of the entire enterprise.
Most business failures (from loss of market share to
bankruptcy) are because important strategic decisions are
made either in conditions of lack of information or on the
basis of erroneous or outdated data. Marketing research will
provide the necessary information and reduce the risk when
making important decisions. Marketing strategy is the
collection of information about the activities of the enterprise,
in the main areas (product, price, customers, and promotion)
and the use of the results to choose the direction of business
development.
The goal is to identify possible ways to improve the
effectiveness of Huawei’s marketing strategy in Kazakhstan.
Theoretical issues of marketing are considered, namely the
concept of marketing, goals, objectives, functions and issues
of marketing, marketing macro and microenvironment,
marketing research.
This article will be of positive importance for the
study of foreign investment of Chinese enterprises.
Anoop k r 0314-mobile phone consumers revealed preferencesMasoom Raza
The document appears to be a dissertation submitted for an MBA degree. It includes the title page, declaration by the author, certificates from the guide and principal, acknowledgements, content sheet and abstract. The dissertation seems to be about studying consumers' preferences for mobile phones in Bangalore city. It will examine consumers' attitudes towards different brands, their expectations from phones, and their satisfaction levels. The survey aims to understand which brands are preferred and which factors like price, quality etc. influence consumers' choices of mobile phones.
The document summarizes a brand tracking study of ITC Classmate notebooks conducted by marketing students. They used the Brand Asset Valuator (BAV) model and Zaltman Metaphor Elicitation Technique (ZMET) to evaluate the brand image and identity of ITC Classmate. The BAV survey of 49 respondents found that ITC Classmate scored 100% on all four BAV pillars of Differentiation, Relevance, Knowledge and Esteem, indicating it is the leader in the notebook segment. The ZMET interviews with 9 respondents identified ITC Classmate as a creative, innovative, socially responsible and eco-friendly brand that offers superior paper quality.
This document appears to be a project report submitted for an academic course. It includes sections on introduction, objectives, methodology, data analysis and interpretation, conclusions, and suggestions. The main findings are that Reliance Communication's customers reported the lowest satisfaction levels for after-sales service compared to other providers. The top concerns for RCom customers were service level issues. Suggestions to improve customer retention and sales within the limited territory are provided.
The document provides information about a project report submitted by Upendra S. Tiwari, an MBA student at Annamalai University, for their summer internship project at Sony India Pvt. Ltd. in Bangalore. The report includes details such as an executive summary on the consumer durable industry in India, Sony's company profile and mission, the product profile, competitors in the market, the research methodology, data analysis, SWOT analysis, and conclusions. The objectives of the study were to analyze customer requirements, study competitors' service attitudes, identify strengths and weaknesses, and understand customer opinions and suggestions to provide better services.
New product development strategy of samsunghiteshkrohra
This document is a project report on Samsung's new product development strategy. It provides an introduction to new product development and discusses types of new products, the role of product development in companies, and entrepreneurial new product development. It then introduces Samsung and provides background on its history and objectives. The report analyzes Samsung's methodology, data collection, R&D investments, and compares it to other brands. It concludes that new product development is critical to a company's long term sustainability and competitive advantage.
This document provides a summary of a summer training report submitted by Subhashish Mondal to New Delhi Institute of Management. The report examines why sales of the Philips HR1863/20 juicer dropped over the past 1.5 years after peaking in 2013-2015. Through on-job training and consumer research, Mondal found that new competitors offering newer technologies like cold press juicing emerged, while Philips products were often more expensive. The report recommends that Philips launch new technology products, partner with chefs to promote products, make products available through multiple retail channels, and better educate consumers on product use through various platforms. The project aimed to help Philips increase market share and identify new product opportunities
This document provides an overview of a project report on customer satisfaction at LG. The objectives of the study are to analyze customer satisfaction levels of LG customers, determine if customer dissatisfaction has led to declining sales, and conduct a comparative study with another service provider like Sony. It discusses concepts of customer relationship management and customer satisfaction. It also outlines the scope of the study, which was to conduct market research on LG customer satisfaction levels and understand customer needs and expectations.
The document provides information about a project conducted by Nirvaan Jayaprakash for Philips Lightings to generate leads and close sales for TLED products in the B2B segment in western Tamil Nadu. The project involved identifying target industry segments, conducting needs analysis with customers, and promoting TLED products to generate leads. Existing leads worth 1 crore were also mapped and closed through detailed presentations highlighting payment terms, warranty, and quantity distribution. Key findings included identifying textile mills and hospitals as major potential customers and that effective targeting of contractors could boost revenue. It was recommended that Philips establish a warehouse in Karur to cater to higher demand and focus on gaining government contracts.
This document provides a comprehensive strategic management model for Vodafone Group. It begins with defining Vodafone's vision, mission and values. It then analyzes the external remote, industry and operating environments. An internal SWOT and financial analysis is also provided. Key strategic areas are identified including profitability, productivity and technology leadership. Generic and grand strategies of differentiation, horizontal integration and turnaround are discussed. Short term objectives and a balanced scorecard for implementation and monitoring are also outlined. In conclusion, while Vodafone has implemented differentiation, it needs to focus more on value-added services to maintain growth in competitive markets.
This document summarizes a study conducted on the satisfaction levels of dealers associated with Prism Cement in Varanasi. A survey was administered to 46 dealers to understand factors influencing their sales and brand perception. Key findings were that dealers were satisfied with profit margins but identified opportunities in promotions, delivery processes, and timely benefits. Suggestions included regular mason meetings, promotional schemes, and dealer loyalty programs to improve services and increase sales.
This document is a summer training project report for Sony India Ltd. It includes an acknowledgements section thanking various individuals at Sony India for their support and guidance during the project. It also includes a table of contents outlining the various sections of the report. The report provides an executive summary of the Indian consumer durables industry and Sony's position within it. It gives background information on Sony as a company both globally and in India. It also provides profiles of Sony's products and competitors within the Indian market.
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
This document is a summer training project report submitted by Shivansh Goyal to the Head & Dean of FMS at ITC Ltd in Saharanpur analyzing the working capital management of ITC Ltd. It discusses the goals of working capital management, analyzes ITC's current assets and current liabilities, and assesses the company's working capital management policies through ratio analysis and other techniques. The report finds that ITC's inventory levels are increasing but inventory turnover is decreasing, indicating potential issues with stock velocity that could impact the company's performance if not addressed.
The real estate industry in India has grown rapidly and comprises housing, retail, hospitality, and commercial sub-sectors. It contributes significantly to India's GDP and total market size is expected to reach $180 billion by 2020. While the industry faces threats from new entrants, suppliers like land and banks have strong bargaining power. Buyers also have significant influence. Substitute threats are ambiguous due to economic conditions. Existing firms face high competition due to many players and difficulty differentiating offerings. Overall the industry is recovering from economic downturns and demand is growing steadily.
Comparative market analysis Finland vs RomaniaStefan Ang
The Finnish leather goods brand "Happy Feet" plans to open a new production site in Romania to expand into southeastern European markets. It will establish a wholly owned subsidiary to take advantage of Romania's lower costs and establish a local presence. The company analyzed Romania's economy, culture, competition and regulatory environment and believes lower production and transportation costs along with an experienced workforce will help it succeed despite barriers like cultural differences and rival brands. It will implement strategies to gain loyalty from customers, employees and local suppliers through ethical practices and support of the Romanian leather industry.
Comparative market mix analysis of pepsi &puri-aastha
This document presents a comparative market mix analysis of Pepsi and Coke in Ludhiana City. The objectives are to identify the target customers, compare the strategies used by Pepsi and Coke to gain market share, understand trends for both companies, determine customer tastes, and examine the promotional strategies. The research methodology involves collecting both primary and secondary data using exploratory and descriptive design with a sampling unit and sample size.
The document summarizes the current and future state of the Indian real estate industry. It discusses opportunities in various real estate sectors like commercial, residential, retail, and hospitality. Government policies like lowering interest rates and increasing FDI have supported growth. Recent reforms include allocating funds for smart cities and affordable housing. Overall, the industry is growing due to rising incomes, a booming IT sector, and government promotion of real estate investment.
Research report on Strategic Finance & Real Estate in IndiaSaurabh Trivedi
Prepared research report on Strategic Finance & Real Estate in India presented Indian School of Business (ISB, Hyderabad) on November 9th, 2012. The report consist of real estate trend in India in the year 2012. Comparison among the various funding options available for real estate development in India. REITS operation in India and discussion about yield generating assets. Emerging real estate asset class in India.
This document discusses the Indian real estate industry. It notes that the industry is the second largest employer in India after agriculture, growing at 30% annually and contributing 5% to India's GDP. Key drivers of growth are increasing urbanization as India's population becomes more urban, and rising per capita incomes. The document also compares India to China in terms of real estate investment and development. It outlines some of the major players in India's real estate market and their areas of focus. Finally, it presents a vision for what the industry may look like in 2020 with a focus on infrastructure, affordable housing, sustainability, and streamlined processes.
Lake Lanier Waterfront Home Sales Market Analysis 2016Arthur Prescott
Lake Lanier Waterfront Home Sales Trends For 2016. Our market analysis is generated at the beginning of each month. It is designed to show you Lake Lanier home sales statistics.
Indian Real Estate Market Overview - Shobhit Agarwalsumantkachru
- The value of investment grade real estate under construction in India crossed USD 160 billion in Q2 2011, with commercial projects making up 40% and residential 75%.
- Office space is one of the fastest growing real estate sectors in India, with supply projected to reach 500 million square feet by 2015. Approximately 30% of future supply until 2013 is IT/ITeS special economic zones.
- While real estate investment has grown, the sector faces challenges such as slowing residential sales, high inflation, and delays in approvals. Private equity investment has become an important source of funding and is growing in tier 2 cities.
This document provides a research paper analyzing the growth, IPO performance, and strategies of major Indian real estate companies. It examines 6 publicly listed real estate developers over a 5-year period. The paper finds that during the 2002-2007 boom, real estate companies valued themselves based on optimistic future cash flow projections. However, after the global financial crisis, their share prices fell dramatically and were unable to reach IPO levels. The paper argues that long-term, sustainable performance is needed to justify high valuations. It also calls for stronger regulation of the Indian real estate industry to provide transparency and protect buyers/investors.
Indian Real Estate Industry Presentation 010709Workosaur.com
The document provides an overview of the Indian real estate market in December 2008. It discusses the key growth drivers in various real estate segments like commercial, residential, retail, and hospitality. It also outlines the market structure, segmentation, outlook and major regulations for foreign direct investment for each segment. Additionally, it analyzes the union budget of 2008 and its impact on the real estate sector through various policy interventions and changes in direct and indirect taxes.
Summer Internship Project Report on Comparative Analysis of Investment Option...Prakhar Srivastava
For every Stock Broking Company one has to compulsorily know how the people are taking their decision regarding the investments. Herewith, I have tried to compile the COMPARATIVE ANALYSIS OF INVESTMENT OPTIONS AVAILABLE IN THE MARKET AND CUSTOMER BUYING PREFERENCE. in Lucknow City. Therefore I have selected this topic in order to know the mindset of the people and how they decide with which company, they should deal with. Ieve tried to find out various aspect of the investor in Lucknow City. For that I have taken the help of graphs to represent the research data in a graphical manner. This project report also gives brief information of the other companies and all the four-departmental activities of Karvy Ltd.This project will also help to understand the investors facet before investing in any of the investment tools and thus to scrutinize the important aspects for the investors before investing that further helped in analyzing the relation between the features of the products and the investors‘ requirements.
The document discusses the Indian real estate sector. It notes that India is expected to become one of the largest economies in the world by 2050. The real estate sector is a major driver of the Indian economy, contributing around 5-6% to GDP. However, the sector has faced challenges such as unorganized growth, stringent FDI policies, and regulatory complexities. Recent reforms have liberalized FDI and modernized land records. Going forward, the sector is expected to grow significantly to meet rising housing and infrastructure demands, though it faces risks such as market transparency and macroeconomic volatility. The document advocates learning from China's experience to further develop the Indian real estate sector.
presentation on real estate industry in indiaVicky Nishad
The real estate industry in India is one of the fastest growing sectors. It contributes about 5% to India's GDP and is expected to reach $180 billion by 2020. The industry faces strengths such as strong domestic demand and available labor, but also weaknesses like lack of regulations and high investment costs. Opportunities for growth exist in tier 2 cities and increasing office space demand, while threats include skills shortages and delays in project approvals. A SWOT analysis of the Indian real estate industry was presented.
Industry analysis of the real estate sectorArunav Nayak
This document provides an industry analysis of the real estate sector in India. It discusses the current scenario and key drivers of growth in the Indian real estate market. It analyzes the different segments of real estate including residential, commercial, retail and hospitality. It also discusses the major players, market performance, global trends, and applies Porter's 5 forces model to understand the profitability of the Indian real estate sector. While there are challenges, the analysis concludes that with demand for real estate growing at 19% annually, prospects remain bright for the industry.
This document discusses the importance of conducting competitor analysis for SEO purposes. It provides tips for analyzing a competitor's backlinks, page authority, domain authority, keyword relevance, and other online marketing strategies. The key aspects to analyze include the competitors' capabilities, strategies, objectives, and assumptions. Competitor analysis helps determine why some sites outrank others, identify opportunities to improve rankings, and predict the returns of future marketing investments. It is recommended to outsource competitor analysis to a company like Outsource2india that can conduct a thorough quantitative and qualitative analysis.
The document provides an analysis of competitors for an upcoming multi-brand fashion retail store. It outlines the objectives to understand competitors' positioning, assortments, pricing, and promotions. It describes limitations in timing and confidential data access. A methodology is defined involving industry definition, competitor determination, success factors, and customer preferences. Competitors are analyzed based on positioning, products, pricing, promotions, and personnel. Recommendations are provided regarding positioning, products, and pricing for the new store.
This document discusses competitor analysis and competitive strategies. It defines key terms like competitive advantage and outlines the process for analyzing competitors, including identifying them, assessing their strategies and strengths/weaknesses, and selecting which to attack or avoid. It also covers Porter's basic winning strategies of cost leadership, differentiation, and focus. Finally, it discusses different competitive positions like market leader, challenger, follower, and nicher. The overall purpose is to help understand competitors and develop effective competitive strategies.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
The real estate industry in India has experienced rapid growth and contributes significantly to the country's GDP and employment. It includes residential, commercial, retail, and hospitality segments. Key factors driving growth include rising incomes, increased availability of financing, and urbanization. While growth has been highest in major cities, smaller cities and towns are also expanding. The industry generates substantial demand for raw materials and employs many workers. Overall revenues are projected to reach $180 billion by 2020, representing a compound annual growth rate of 11.6%. The residential sector faces an urban housing shortage of over 18 million units. Commercial real estate also offers investment opportunities, though larger minimum investment sizes. The retail sector is seeing increased organized development and foreign investment.
Marketing Analysis of Samsung Products..Aniket Wilson
The document provides an overview of a marketing analysis project on Samsung products conducted by a student. It includes an introduction outlining the objectives of analyzing Samsung's marketing strategies and factors contributing to its success. The methodology section describes the use of secondary data collection, primary data collection through surveys and interviews, and qualitative and quantitative data analysis. The scope is limited to Samsung's flagship consumer electronics but may not cover all product lines or regions.
0601010 market research on advertising and brand imageSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
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Supa Bouy
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company .docxcurwenmichaela
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company 2 10
BU530 Company Case Studies for Final Research Paper
By
Your Name
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
March , 2019
Company 1 Brief Intro:
Founded in xxxx, xx
Company 2 Brief intro:
Company 2 is a US-based xxxx, its headquarter is located xxx
1. GLOBALIZATION OF COMPANY 1 & 2
· Company 1’ globalization of Markets reflects:
Currently, company 1xxx
· Company2’ globalization of Markets:
1.2 Drivers towards Globalization.
· Company 1’s Drivers towards globalization.
· Company 2’s Drivers towards globalization.
1.3 Describe the global business environment and its main elements such as culture
· Company 1:
· Company 2:
2. COMPANY ANALYSIS
2.1. Company Mission and Goals
· Company 1:
· Company 2:
2.2Core Competency and Value Creation
· Company 1:
· Company 2:
2.3Three Levels of Corporate Strategy
Company 1 (example answers)
· Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
· Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
· Department-Level Strategy is Functional Strategy.
Company 2
· Corporate Level is Strategy Growthstrategy.
· Business Level Strategy is Differentiation strategy.
· Department-Level Strategy is Functional strategy.
3. COMPETITOR ANALYSIS.
3. Competitor’s analysis
3.1. Number of competitors in each market (domestic and international)
· Company 1:
· Company 2:
3.2. Market share of each competitor
· Company 1:
· Company 2:
3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:
· Company 1:
· Company 2:
3.3. Whether each competitor focuses on high quality or low price.
· Company 1:
· Company 2:
3.5. Whether competitors tightly control channels of distribution.
· Company 1:
· Company 2:
List of References:
BU530 2019 4th week with Samsung Company 2
BU530 Samsung Company Case Studies
By
Raushan Ibrayeva
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
February, 2019
SAMSUNG
Samsung is the largest company in Korea. Samsung Electronics was founded in 2011 and is a large subsidiary. The Korean company receives about $ 150 billion a year and has 144 consolidated branches, including 28 recently merged at the end of 2014.
The company plans to develop innovative technologies and efficient processes that will open up new markets, make people's lives better, and Samsung will become the leader in the digital market. The company aimed at markets such as India, in order to reduce the cost of the product, reducing high technology.
The company was not going to standardize this product worldwide, at that moment there could.
This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
Market potential analysis towards internet data cardshanleecute
The document provides an overview of the Indian telecom industry and analyzes the market potential for internet data cards. It discusses key factors driving broadband penetration in India like decreasing equipment and operating costs. It also outlines the steps taken to estimate market potential, including defining target markets, geographic boundaries, and consumption patterns. The analysis found growth potential for data cards among business travelers, academics, and professionals needing mobile internet access. Competition in the sector posed a threat to Vodafone's development.
Market Pulse is a leading Indian market research and analytics firm recognized for pioneering work in assessing new technologies and distribution research. They have a strong management team and portfolio of proprietary research frameworks. Their 5-year car forecast for India was within 10% of reality. They offer a full spectrum of services including market assessments, retail audits, and brand tracking. Their extensive experience and suite of research tools provide strategic insights and inputs to leading companies.
Market Pulse is a leading Indian market research and analytics firm recognized for pioneering work in assessing new technologies and products. It has a strong management team with experience in various industries. Market Pulse delivers strategic insights through proprietary research frameworks and has a high customer retention rate. It offers a full spectrum of services including market assessments, product research, and retail audits. Market Pulse has extensive experience conducting retail audits in various sectors such as telecom, automotive, and consumer goods.
Market Pulse is a leading Indian market research and analytics firm recognized for pioneering work in assessing new technologies and distribution research. They have a strong management team and portfolio of proprietary research frameworks. Their 5-year car forecast for India was within 10% of reality. They offer a full spectrum of services including market assessments, retail audits, and brand tracking. Their extensive experience and suite of research tools provide strategic insights and inputs to leading companies.
This document provides details about a study on consumer behavior related to different brand bikes with special reference to KTM bikes in Coimbatore, India. The document includes an introduction outlining the objectives and scope of the study, as well as the research methodology used which involves collecting primary data through questionnaires and secondary data. It also describes the sample design of 100 KTM customers in Coimbatore using non-probability convenient sampling. The study aims to understand factors influencing customer decisions to purchase KTM bikes and their responses to services.
Market Pulse is a leading Indian market research and analytics firm recognized for pioneering work in assessing new technologies, products, and services. It has a strong management team with experience conducting surveys and research across India and internationally. Market Pulse delivers strategic insights through proprietary research frameworks and has a high customer retention rate of over 90%. It offers a full spectrum of services including market assessments, price sensitivity analysis, retail audits, and forecasting to help clients with strategic decision making.
This document summarizes a research paper that analyzes and compares the consumer behavior of Nokia and Samsung mobile users. It finds that from 1999-2007, Nokia dominated the mobile sales market. However, from 2012-2015, Nokia's sales declined while Samsung's rose, with Samsung now controlling 37% of the Indian mobile market compared to Nokia's 21%. The rise of Samsung is attributed to its adoption of new technologies like Android to satisfy consumers, while Nokia's fall is blamed on its inability to keep up with dynamic consumer tastes and preferences. The document recommends that mobile companies must continually pursue new technologies and focus on consumer research to survive in today's competitive global market.
0601010 market research on advertising and brand image Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document provides a project report on the international marketing of Toyota. It includes an abstract, introduction, objectives, content outline, and sections covering Toyota's history, global vision, marketing strategies, and operations in different world regions. Statistical data is presented on Toyota's vehicle production, sales, and exports. A SWOT analysis of Toyota is also included. The report was submitted by a student for their Master's degree and aims to analyze Toyota's approach to international marketing.
This document analyzes Samsung's growth strategy and core competencies. It discusses Samsung's financial performance, market share, and key ratios compared to Apple. Samsung has a global R&D network, strong production capabilities, and pursues vertical integration. However, its market share and profits have declined recently as it loses share in high-end and low-end smartphone markets to competitors like Apple and Chinese brands. The document considers options for Samsung's sustainable growth strategy going forward.
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
Online Marketing.
1. To analyse the online price of strontium products and compare it with
the competitors price on popular websites.
2. To check online reviews and replies to the customers for the positive
and negative reviews.
3. To analyse the online content of Strontium products.
Definition: the operation strategy is “the decision which shapes the long-term capabilities of the company’s operations and their contribution to overall strategy through the on-going reconciliation of market requirement and operations resources.”
The survey summarizes perspectives from aerospace and defense (A&D) industry leaders on business and technology trends. Key findings include:
1) Demand for commercial aircraft is high driven by growth in emerging markets, however pricing pressures are increasing the focus on cost containment and continuous innovation.
2) Government defense budgets are uncertain which is decreasing investment in research and development, though cybersecurity remains a priority.
3) Technologies like cloud computing and modernizing applications are priorities to improve efficiency amid skills shortages in the industry's workforce.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
Samsung aims to inspire the world and create the future through innovative products and creative solutions. It has a mission to become a creative leader in new markets and change its reputation from being a fast follower. Currently in Bangladesh, Samsung targets segments like tech enthusiasts, social contacts, value seekers, and music lovers. It positions itself as a challenger to market leader Nokia, with a goal of achieving market leadership by 2013. Samsung analyzes factors like the growing economy, technology advancement, and social trends in Bangladesh to develop effective marketing strategies.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
1. FINAL REPORT
ON
COMPARATIVE MARKET ANALYSIS OF
SAMSUNG ELECTRONICS VIS- A- VIS ITS
COMPETITORS
SAMSUNG INDIA ELECTRONICS PVT LTD.
1
2. REPORT
ON
COMPARATIVE MARKET ANALYSIS OF SAMSUNG
ELECTRONICS
VIS- A- VIS ITS COMPETITORS
A report submitted in partial fulfillment of the requirements
of
MBA Program of
Jaipuria Institute of Management
2
3. TABLE OF CONTENTS
Acknowledgement………………………………………………………………………
…4
1. Abstract ……………………………………………………….................. ………5
2. Introduction ………………………………………………………………………..6
a. Overview of the Consumer durable sector………………………………..7-8
b. Company profile……………………………………………………………..9-
10
c. Laying the foundation to become a world class company……………11-12
d. Comparative analysis ……………………………………………… ……13-
15
e. Consumer perception………………………………………………………..16
4. Objective of Research…………………………………………………………….17-18
a. Research Methodology…………………………………………………..........19
b. Sources of data collection………………………………………………………20
5. Analysis of Dealers Questionnaire on CTV…………………………………….21-
27
6. Analysis of Dealers Questionnaire on AC………………………………………28-
33
7. Findings from the Consumer Questionnaire……………………………………34-
41
8. Analysis of sales Data of Samsung……………………………………………..42-
46
9. Findings of the Report………………………………………………….............47-
48
10. References ………………………………………………………………………50
11. Proposed Questionnaire………………………………………………………..51-
62
12. Conclusion………………………………………………………………………….63
3
5. ABSTRACT
“All human actions have one of these seven causes: chance, nature,
compulsion, habit, reason, passion and desire”. As a human being the major
cause to take over this project was reason. The reason is to accomplish my task,
aim, and motive of enhancing my knowledge and to know more about the consumer
durable industry. Consumer durables have become inseparable in this era of
modernization and thus influence even the common men’s life. This is one of the
fastest growing industry with an growth of about 8% every year. Invention and the
launch of new technology is the most important tool of this industry. To maintain the
quality of products provided to the customers the companies dealing in the consumer
durable products has to undergo extensive study and research work. This project
work is a small attempt to understand the dealer, retailer as well as the consumer
behavior in regards to the colour television & Air conditioners and to find out the
position of Samsung among its competitors.
This SIP project is being conducted on Consumer durables i.e. CTV & Air conditioner
for (Samsung India Electronics private limited), I am focusing on Comparative
Market and consumer behavior study of consumer durables of Samsung vis-à-
vis its competitors i.e. Sony, LG, Videocon, Haier, Bluestar. In CTV & A.C
segment. For this the Survey was conducted with a set of questionnaire containing
the questions which helped in obtaining the desired information from the dealers &
retailers. In the next segment of study the consumers has be targeted with a set of
questionnaire for the desired information. Till date around 100 dealers And Retailers
were approached in the Chandigarh and its neighboring districts i.e. SAS nagar
mohali, zirakpur in Patiala and Panchkulla in hariyana state. The information was
obtained through questionnaire as well as by the interview method. The copy of
questionnaire is being attached with this report. The method of personnel interview
was also adopted for those who were unwilling to give any information in writing. At
present around 50 of such interviews have been conducted keeping in mind the
requirements of the survey being conducted.
5
6. This report also includes the analysis of around 10 year’s sales data. This data with
the help of Le square method is used to predict the future demand as well as the
sales
Of Samsung.
6
7. INTRODUCTION
A comparative marketing study of Samsung Electronics vis-à-vis competitor’s (L.G,
Haier, Videocon, Bluestar, Sony ) in the area of Chandigarh and
Surroundings……………
“All progress is born of inquiry. Doubt is often better than overconfidence, for it leads
to inquiry and inquiry leads to investigation” Research inculcates scientific and
inductive thinking and it promotes the development of logical habits of thinking and
organization.
Research is a common parlance refers to a search of knowledge. The advanced
learner’s Dictionary of current English lays down the meaning of research as a
careful investigation or inquiry especially through search for new facts in any branch
of Knowledge
What is comparative Marketing study? In comparative marketing research we take
our competitor’s products and make comparison through consumer with our own
products.
Why Comparative Marketing study? Comparative marketing study/research comprise
one of the most important and fascinating task of marketing. It provides information
for marketing decision making, any problem that are identified and investigated
further by using problem solving techniques with the objective of arriving at solution.
The most important innovation in the new approach is to study simultaneously
different organizational forms of business interest representation. The aim of the
study is to point out the best (in this respect) among the alternatives that are
being studied. The final aim perhaps is not only to find the best, but also to
improve it or similar objects later on.
7
8. Overview of the Consumer Durable Market
The consumer durable market in India has seen a proliferation of brands and product
categories in recent years.
Most major international brands from Japan, Korea, US, Europe and China have
been launched in India with
varying degrees of success. One of the largest barriers to entry for any brand in India
is the distribution network.
The cost of servicing the network is huge for any brand. The consumer is aware of
the cost-benefit, or value for
Money aspect. Financing options are crucial in case of high-priced products. They
increase the affordability for a
Wider segment of population. Like in any country, the consumer durable industry in
India is largely dominated by colour televisions (CTV), which account for 56% of the
consumer durables industry.
Consumer Durable Market Pie In Financial year
8
10. Company Profile
Founded in 1938, Samsung Corporation is one of Korea’s most enduring and
respected corporations, having stood behind the advancement of the national
economy for more than three quarters of a century. At the origin of Samsung Group,
Samsung Corporation was the trading arm of the group, epitomizing its vibrancy and
dynamism in the area of global trade. Its designation in 1975 as Korea’s first-ever
General Trading Company marked a new chapter for its overseas operation, which
since then grew into a scope truly worthy of a global trader. Samsung Corporation’s
entrepreneurship and achievement on the world scene have been a major inspiration
for Korea’s trading community.
In a continuing bid to expand its business area beyond the confines of international
trade, in 1996, Samsung Corporation merged with Samsung Construction, and in
1997, launched into the retail business. Currently, Samsung Corporation is engaged
in two major business areas: trading, construction. The organization consists of two
business groups, with the retail business headquarter under the trading group, and
with the housing development headquarter under the construction group.
The Trading Group, currently operating from its 71 overseas offices, exports
semiconductors, machinery, plants, iron & steel, chemical products and textile; and
imports energy, chemical products and machinery & equipment. In addition to trading,
the Group carries out a variety of other projects including overseas investment,
project organizing services and energy & natural resource development projects.
10
11. The Construction Group, a provider of construction and engineering services, is
also a plant builder and housing developer. To date, the group has to its credit
Malaysia’s Petronas building, the world’s highest edifice, 452m high, boasting 92
stories aboveground; New Busan Port; Incheon Int’l Airport; Ulchin Nuclear Power
Plant; and Raemian and Trapalace, the apartment complexes. From energy
resources to housing, each of these projects is a powerful testimony to the group’s
technological excellence. Last year, the group entered into a contract to build the
world’s highest building, Burj Dubai.
Notably, Raemian, one of Samsung’s signature apartment complexes is a remarkable
triumph, hailed as new standard-setting luxury housing. The success of Raemian,
topping the National Customer Satisfaction Index (NCSI) in the apartment category
for eight consecutive years, has driven up our overall market share in housing
development to the top of the scale as well.
The Retail Business is buoyant and thriving with Samsung Plaza Bundang , a multi-
feature shopping center, and Samsung Internet Shopping Mall, familiarly referred to
as “Samsung Mall” as its two main platforms.
11
12. Laying the foundation to become a World Class
Company
Year 2006
Jan Developed the first-ever speech recognition phone
Developed innovative 8-chip stacking MCP technology
Posted more than $10 billion in net profit
Became the world’s top three companies with the most patents, launched patent-
based management
Feb Released digital slim TV with the narrowest body depth
Released the first notebook PC with embedded terrestrial DMB receiver
Samsung Blueblack phone, SGH-D500, was selected as "The Best Handset" at
3GSM global conference in cannes, France
First commercialization of terrestrial DMB phone in Korea
Developed DDR3 DRAM
Developed the first wrinkle-free steam washer
Mar Developed the first HSDPA terminal for commercialization and ultra-high
speed
HSDPA system
Cash payment to more than 15,000 SMEs
Developed 82" TFT-LCD
Developed 7 megapixel camera phone
Apr Became the official sponsor of Chelsea, the renowned English soccer club
May Developed the world’s first OLED for 40" TV
12
13. Completed and announced standard dimension for 8 th and 9th generation LCD
Panels
Released the first HD class PDP TV with 10000:1 contrast ratio
Began mass production of 70 nano processed 4 GB NAND flash memory
June Accumulated production volume of large LCDs surpassed 100 million
units
Began upgrading digital audio business to the world’s top level
Launched a new brand campaign with the theme of "Imagine"
Released the first 5 megapixel, 3x optical zoom camera phone
Began mass production of 90 nano processed 1 GB DDR2 DRAM
July Released the world's first 7 mega pixel camera phone
Aug Released the world's biggest DLP TV
Sep Developed the world's first 50nm 16Gb NAND Flash
Released the world's first Blue-Ray Home AV Center
Oct Blue-black phoneⅡ(SGH-600) selected as the "Mobile Choice's Phone
of
the Year"
Developed the world's first 70nm DRAM
Developed the world's fastest speed graphic DRAM(GDDR4)
Nov Developed the largest Flexible LCD Panel
Dec Received "25 iF Design (Germany) awards"
Handset shipments reached over 100 million
13
14. Comparative Analysis
A comparative Analysis of Samsung Electronics vis-à-vis competitor’s (LG, Haier,
Videocon, Sony, Bluestar) in Chandigarh
What is comparative Analysis? In comparative Analysis we take our competitor’s
products and make comparison through consumer with our own products. Why
Comparative Analysis? Comparative Analysis comprises one of the most important
tasks of marketing. It provides information for marketing decisions. Problems are
identified and investigated further by using problem solving techniques with the
objective of arriving at solution. The most important innovation in the new approach is
to study simultaneously different organizational forms of business interest
representation. The aim of the study is to point out the best among the Variables that
are being studied.
The study will also include the survey which will be targeting about 100 dealers in the
area of Chandigarh. The main emphasis in the survey will be given on the sales of
Samsung in comparison to its competitors in CTV & AC segment, the consumer
perception about the brand will also be taken into consideration while conducting this
survey.
The analysis of the buying behavior in respect to AC& CTV will be another important
component of my study. Buying behavior of the consumer is a study of how
individuals make decisions to spend their available resources (time, money & effort)
on consumption related items (what they buy, why they buy, where they buy, how
often they buy and use a product or service). The heterogeneity among people
across the world makes understanding consumer buying behavior an intricate and
challenging task. The consumers’ identity, his beliefs, specific needs, attitudes and
the kind of product and brand available in that product category influence his buying
behavior. The marketing efforts of a firm have a profound impact on the buying
14
15. decisions of customers. Therefore the attempt of my survey will be to obtain an in-
depth knowledge of the customers buying behavior.
The effect of external variables on purchasing pattern of customer will also be
considered here the external variables refer to all those factors which will be affecting
the consumer purchasing decisions, these can be price of the goods and on its
attitude to respond to functional needs. The critical variable under this approach is the
availability of adequate information about purchase alternatives (price, product
functionalities) to support the decisional process.
• The external conditioning approach, according to which the purchase decision
is a response to external stimuli. The critical variable under this approach is
which kind of external stimuli can influence purchase decision.
• The experience and the social interaction - based approach, according to
which the present consumer decision aims at the construction of personal
identity.
Another component of my study will be the analysis of the brand (Samsung) on four
P’s i.e.
• Product
• Pricing
• Promotion
• Placement.
These are the four factors which help an organization to understand the market and
help in taking future decisions relating to the launch & the strengthening of the market
for the brand.
Benefit to company:
1. Display Share Tracking: Display share tracking will help us to find out these
information
It will be used to revealed potential demand of each product.
15
16. With the help of display tracking we will find out the highest selling
product and lowest selling product in the market.
It will help in taking decision during the line expansion and line pruning.
2. Consumer perception: This is done with the aim of capturing the true words
and emotions of consumer, and in turn using this information to improve or
developed products or to determine people attitude toward the products.
It will help company to get feedback from consumer.
It will prevent the undervaluation of competitor and we can find the
strength and Weakness of our product.
This will help us to stay ahead in competition
It will encourage value creating investment.
It will help in maximizing the consistency of value creation
Measuring performance
It will help us for market share analysis.
So I can say this study is more suitable for Samsung to compete and survive in
lobal market.
16
17. Consumer perception
As it is well known proverb of marketing that “Consumer is the king” it is mandatory
for any researcher to know the opinion of the consumer regarding the products on
which he is going to conduct the study. This research work will include a consumer
questionnaire on the consumer goods which has been taken as the part of the study
the questionnaire mainly aims at .
• Awareness of the consumer about the brand
• His decisions whether dependent or independent
• Purchase pattern
• Brand loyalty level
• Current consumer durables in home
• What is the impression of consumer about Samsung
This questionnaire will mainly help out in reaching at the actual consumer perception
of the consumers about the brand. This is done with the aim of capturing the true
words and emotions of consumer, and in turn using this information to improve or
developed products or to determine people attitude toward the products.
2.1 It will help company to get feedback from consumer.
2.2 It will prevent the undervaluation of competitor and we can find the
strength and Weakness of our products
2.3 This will help us to stay ahead in competition.
2.4 It will encourage value creating investment.
17
18. 2.5 It will help in maximizing the consistency of value creation.
2.6. Measuring performance
2.7 It will help us for market share analysis.
So I can interpret, this study is more suitable for Samsung to compete and survive
in global market.
OBJECTIVE
The major objective of the study is to analyze the position of Samsung Vis-à-Vis its
competitors and to identify weak areas and provide recommendations for the sales.
The consumer durable market has grown considerably in last few years in India. With
the growth, the level of competition has grown as well. Literally every day companies
come up with new attractive offers to grab the better share of the market. The
challenge is not only to get the new customer but also to continue with the existing
customers.
The objective of doing the project is to:
-Identify the Dealer and Consumer perception about the Samsung products with
respect to its competitors in CTV & AC segment.
- To suggest some differentiating strategies to stay ahead in competition in CTV& AC
segment.
- To identify the factor affecting the four Ps i.e.
• Product
• Pricing
• Promotion
• Placement.
Example:
What are the parameters on which consumer makes his purchase decision?
18
19. Parameters Rank
O Price ……….
O Packaging ……….
O Product Features ………..
O Brand Name ……….
O Product Quality ……….
O Product Design ……….
SCOPE OF STUDY:
1. Impact of consumer durables (being taken in to the study) on the
consumers, retailers, dealers.
2. Comparison of Samsung with other competitors.
METHODS OF COLLECTING DATA AND THEIR SOURCES:
Secondary Data:
The secondary data for the project is collected from websites. The other data was
collected from the offer document and informal discussion with company members.
References are also taken from search engines.
Primary Data
The primary data is collected by interviewing the concerned persons.
Dealers Questionnaire, Consumer Questionnaire is prepared to collect the data
and this data will be analyzed for studying the position of Samsung in comparison to
that of its competitors i.e. Sony .L.G. Haier, Videocon, Bluestar,
19
20. Research Methodology
“Research is the systematic design, collection, analysis and reporting of data and
findings relevant to a specific situation or problem”. The objective of this section is to
describe the research procedure and methods that have been adopted for the
achievement of the project objectives.
a. Research Design: Exploratory research study
A research design is the arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in
procedure. My research is comparative in nature.
b. Method of Data collection: In order to study the consumer perception regarding
the uses of Samsung Products with respect to other companies in Chandigarh both
primary and secondary data will be collected.
The study proposed to collect Primary data through questionnaire using
survey method. So as to give a precise, accurate, realistic and relevant
data.
The secondary data as it has always been important for the completion of
any report provides a reliable, suitable, equate and specific knowledge. The
data will collect from various magazines, fact sheets newspapers and
websites published by the company.
c. Sampling Technique: The study proposed to use convenience sampling.
20
21. d. Sample Area: In order to make a comparative analysis study the consumer
perception as well as dealer & retailers perception of Samsung products with respect
to its competitor, the data for the study has been collected through a survey of
Dealers/Retailers of Chandigarh and surroundings.
Sources of Data
The nature of the data that has been used in the project under study is both primary
and secondary in nature.
Primary data
Questionnaire, personal meetings, interview method with the concerned persons will
be used to collect the primary data.
Secondary data
Offer documents, fact sheets, news papers, magazines published from time to time
and Internet, Company sources.
21
22. ANALYSIS OF THE DEALERS QUESTIONNAIRE
FOR (CTV)
For this purpose I conducted a survey with the sample size of 100. This sample
includes the dealers and the retailers in the area of Chandigarh and
surroundings. The questionnaire having 16 questions was prepared to obtain
the desired information and the method of personnel interview was also
adopted for those dealers who were not interested in filling the questionnaire
and the data got is then analyzed and following are the results for the same.
The starting of my questionnaire with the question 1.Which of the following
brands of CTV, you are dealing in? This question mainly gives the idea that how
many dealers and the retailers are dealing in single and multiple brands Fig 1.0
shows that out of 100 dealers and retailers who were part of survey in Chandigarh
and surroundings where 38 were dealing in the single brand only and the others
were dealing in multiple brands.
22
23. Dealers Ratio
Single brand 38%
singleBrand
multiple Brand
Multiple brand 62%
Fig 1.0
3. How many models do you display for each brand? Mainly the 15, 21,
29, LCD & PLASMA were considered for the brands Samsung, Sony, LG,
Haier, Videocon and the major dealers and the retailers were interested in
keeping the brand most sold. The fig 1.2 shows that out of the total survey
the proportion.
Average Proportion of Display at each Store
5%
7%
14% 15 Inch
20% 21Inch
29 Inch
54%
LCD
PLASMA
Fig 1.1
This question also bought up an idea that lower end markets have more
proportion of 15, 21 inch display as compared to that of high end market.
3. Which are the two highest selling models of each company in CTV & their
prices?
The models that were sold more in comparison to others for the same brand in the
CTV segment are as follows.
The highest selling Models
23
24. Samsung 21inch Plano- z30 , Z43
LG 21inch Flatron -21FD 2RG- TX, 21FC8RG-AX
Haier 21inch Platron- 21F2A, 21F9D
Videocon 21inch Challenger-
Sony 21inch KVHM213 M80, KVFA 21M 83
4. To what extents, following brands of CTV are preferred by
customers?
This question was mainly asked to have an overview of how the customer
responds to a particular brand and the results are shown in the fig 1.2
Customer brand prefrence in 21 inch
40%
35%
30%
25%
20%
15%
10%
5%
0%
Samsung Sony LG Videocon Haier
Fig 1.2
Average demand for the brand has been also estimated with the findings of the
same question.
24
25. Customer Prefrence for Brand
8% Samsung
12% 26%
Sony
22% LG
32% Videocon
Haier
Fig 1.3
5. What is the price band for which the customer looks for while making
purchase decision? With this question the major objective of my survey
was accomplished it reveals what the consumer need in the particular
segment as shown in the table below.
Segment Brand Price range
15 inch Videocon 5000
21inch Samsung/LG 9000
29inch Sony/Samsung 15000
LCD Samsung 40000
PLASMA Samsung/LG 55000
7. What is the expected percentage of customers who are willing to pay? With
the survey and then the analysis of the data concludes that in the high end markets
like of Sector 22, 24, 34, 17, the ratio of premium an low end customers was 60: 40
as shown in Fig1.4
25
26. Proportion of customerss in high end markets
low-end Customer 40%
Premium Customer 60%
Fig 1.4
While in the lower end markets like Naya gaon, Daddu majara, Baltana, Badial &
Manimajara the proportion of Premium and low end customer is of the ratio 20:80.
As shown in the fig 1.5.
Proportion of customers in Low-end markets
Premium Customers 20%
Low-end Customers 80%
Fig 1.5
Q9 what is the annual estimated sales of CTV? After taking out the average of
the low-end and premium markets the results obtained are that the average
annual sales of the premium end market that comprises of 43 dealers and
retailers was as under
26
27. Brand Name Annual average estimated sales
Samsung 6192 pieces p.a
Sony 5676pieces p.a
L.G 6708pieces p.a
Videocon 2580pieces p.a
Haier 1032pices p.a
Q10. At which visit, customer generally finalize his/her decision for buying a
CTV?
This mainly gives an overview of how customers make their purchase decision
when they enter in to show room. The results of this analysis are shown in the
fig 1.6
Customer Decision Index
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
1 2 3 Any other
Visit to Show room
Fig 1.6
Q12. When customers mostly visit showroom for buying CTV?
Question 11& 12 mainly help in predicting that which offer attracts the customer
the most and the results obtained after the analysis work are shown in the fig
1.8
27
28. Customer Visit Index
70%
60%
50%
40%
30%
20%
10%
0%
Discount offer exchange offer new features Any other
Fig 1.8
Q13. What is the most acceptable size in CTV now days?
The question mainly emphasized on bringing out the most acceptable size of
CTV in each segment and thus the results obtained are shown as under.
Segment Size
CTV 21
LCD 31
PLASMA 42
Q14. Below are different modes of promotion. Please rank following modes
from 1 to 7, on the basis of their influence on customer.
(Rank1=high, Rank 7 = low)
The major modes of promotion that influenced the customers was audio visual
mode that comprises of 59% print media occupying 24% and other modes
influenced them 17% this is shown in fig 1.9
28
29. Influencial modes of promotion
Other Media 17%
Audio visual 59%
Print media 24%
Fig 1.9
The other two questionnaires were generally ignored by the retailers as they tried
to be loyal to the brands in which they were dealing.
ANALYSIS OF THE DEALERS QUESTIONNAIRE
FOR (AC)
For this purpose I conducted a survey with the sample size of 100. This sample
includes the dealers and the retailers in the area of Chandigarh and
29
30. surroundings. The questionnaire having 16 questions was prepared to obtain
the desired information and the method of personnel interview was also
adopted for those dealers who were not interested in filling the questionnaire
and the data got is then analyzed and following are the results for the same.
The questionnaire with the question 1.Which of the following brands of AC, you
are dealing in? This question brought the fact that how many dealers and retailers
are dealing single and multiple brands of air conditioners this shown in the fig: 1.10
Dealer Ratio
Multiple brand 32%
single Brand
multiple brand
Single brand 68%
Fig 1.10
Q2 How many models do you display for each brand?
In this question mainly the 1.0 ton, 1.5 ton and 2 ton capacity of both window split air
conditioner category were considered and the models displayed at each counter on
an average are as under:
Brand Name
Capacity Samsun LG Bluesta Videoco Haier
g w/s r n w/s
w/s w/s w/s
1 Ton 2/1 2/1 2/1 1/1 1/0
1.5 Ton 3/2 3/1 2/2 1/1 1/1
2.0 Ton 1/1 1/1 1/0 1/0 .5/0
30
31. Q3 which are the two highest selling models of each company in AC & their
prices?
Each brand has its unique image for its product thus the highest selling models for
each brand also vary according to the quality features as well as demand for the
products the highest selling model for the each brand are as follows
Brand Model
Samsung 18QB
LG W18G2
Videocon SB1608
Bluestar WAM181YB
Haier HW12DX
Q4.To what extents, following brands of AC are preferred by customers?
The major brands preferred by the customers according to the options given are as
follows
Brand Prefrence by customers
35%
30%
25%
20%
15%
10%
5%
0%
Samsung LG Videocon Bluestar Haier
Fig 2.1
Q5. What is the price band for which the customer looks for while making
purchase decision?
This question mainly brought out the conclusion of which price brand generally the
customer looks for when he makes his purchase decision this is explained as under.
Segment Price Band
1.0 Ton 11000
1.5 Ton 16000
2.0 Ton
20000
31
32. Q7 what is the expected percentage of customers who are willing to pay.
Premium, or has the Low-end customers the analysis of the data reveals that the
proportion of premium customers is around 78% as compared to that of low-end
customers that comprise of only 22% .
Proportion of Premium & Low-end Customers in Market
Low-end customers 22%
Premium Customers 78%
Fig 2.2
Q8 what is the annual estimated sales of AC? After taking out the average of
the low-end and premium markets the results obtained are that the average
annual sales of the premium end market that comprises of 50 dealers and
retailers was as under this analysis work constitute the limited sample size and
thus may no predict the correct figures. the word season means the month of
March, April, May, June.
Brand Name Annual average estimated sales
Samsung 24000 pieces per season
LG 27000pieces per season
Bluestar 25200pieces per season.
Videocon 15000pieces per season.
Haier 7800pieces per season.
Q9. Please rank each of the following features from 1 to 5 on the basis of
their importance to customers
32
33. This question after being analyzed brought out the conclusion that out of the total
sample size people who gave their 1st preference to brand name were around 42%
and who went for Features were 22% and people who gave their 1st Preference to
price were 28% dealers communication & Design constituted respectively for 2% &
6%. This can easily be understood by the fig 2.3.
Customer Prefrence Index
6%
2%
Brand Name
Features
42%
28% Price
Dealers Communication
Design
22%
Fig 2.3
Q10. At which visit, customer generally finalize his/her decision for buying
AC?
This mainly gives an overview of how customers make their purchase decision when
they enter in to show room. The results of this analysis are shown in the fig 2.4
33
34. Consumer Decision Index
100%
90%
80%
70%
60%
50% Series1
40%
30%
20%
10%
0%
1 2 Any other
Visit to Showroom
Fig 2.4
Q12. When customers mostly visit showroom for buying AC?
Question 11& 12 mainly help in predicting that which Promotional Techniques
attracts customer the most and the results obtained after the analysis work are
shown in the fig 2.5
Customer Visit Index
60%
50%
40%
30%
20%
10%
0%
Discount offer exchange offer Guift options Any other
Fig 2.5
Q14. Below are different modes of promotion. Please rank following modes
from 1 to 7, on the basis of their influence on customer.
The major modes of promotion that influence the customer were audiovisual 64%,
Print media 28%, Tradeshows 8%.
34
35. 70%
Promotional Technique Index
60%
50%
40%
Series1
30%
20%
10%
0%
Audiovisual Print Media Tradeshows
Fig 2.6
Q16. Which Brand you Recommend and why?
As this was the last question the importance of this question was much more as
people tried to ignore it but the information obtained from the analysis of this question
are shown in the fig 2.7
Dealers Recommendation for the Brand
40%
35%
30%
25%
20%
15%
10%
5%
0%
Samsung LG Bluestar Videocon Haier
Fig 2.7
35
36. FINDINGS FROM THE CONSUMER
QUESTIONNAIRE
For this purpose I conducted a survey with the sample size of 100. This sample
includes Businessman, Government employees, Private Employees and
Housewives. This includes a questionnaire having 10 questions and the data
got is then analyzed and following are the results for the same.
1) The first question is ‘which of the following Brands deal in consumer
durables? ’ And as shown in the fig 1.1, the response was 100%
positive
consumer durables
100%
1
Fig 1.1
2) Second question is ‘How do you make your purchase decisions?’
Fig 1.2 interprets the result that 84% of the consumer makes their purchase
decisions with the help of one or the other aided media. But at the same time
around 16% go for unaided purchase decisions.
36
37. Purchase decision
16%
aided
84% unaided
aided
Fig 1.2
3) ‘Which purchase pattern is followed at your place?
This question tells about how many people really take the help of there near
and dear ones while making the purchase decision and also helps the
marketers to target the appropriate segment. The result shows that 78% of the
consumers take the help of their family and around 22% of the consumers go
for the individual decision while making the purchase decision. As shown in fig
1.3
Purchase pattern of consumers
22%
Individual
78% family
Fig 1.3
4) On which of the following parameters you make your purchase decision?
(Rank them according to your preference)
a) Price b) product c) Quality
37
38. d) Brand name e) Packaging f) Features
It tells about how many people out of the 100 consumers give more preference
to the above mentioned options. The result shows that 46% of the consumers
give their 1st preference to price, 6% to product,22% to quality,24% to brand
name, 0% to packaging,2% to Features the graphical representation in fig 1.4,
1.5, 1.6, 1.7, 1.8, 1.9. Explains it more clearly
. Parameters for purchase decision
feature
Rating Price Product Quality Brand name Packaging s
1 46 6 22 24 0 2
2 22 10 14 44 1 9
3 18 16 38 10 2 16
4 10 8 20 14 1 47
5 0 58 4 6 6 26
6 4 2 2 2 90 0
Price
50
40
Price
30
20
10
0
1 2 3 4 5 6 7
Rating
Fig 1.4
38
40. Brand nam e
50
Brand name
40
30
20
10
0
1 2 3 4 5 6 7
Rating
Fig 1.8
features
50
f eatures
40
30
20
10
0
1 2 3 4 5 6
Rating
Fig 1.9
5) Which Brands of consumer durables you have been using before?
6) Which consumer durables you posses at your home presently?’
40
41. 7) Do you feel like shifting to some other brand or you are fully satisfied with
the present one?
These three questions mainly bring out the picture how the consumers follow
the trends in the industry these questions mainly emphasize on the consumer
loyalty level. Out of around 100 consumers 42% continued with the same
brand, 36% shifted to some other brand and around 22% were planning to shift
to some other brand. fig shows the same in more appropriate manner. The
overall analysis shows that only 42 % of the consumers are brand loyal while
58% of the consumers have the tendency of shifting to some other brand.
Consumer loyalty level
Trend in consumer durable industry
45
40
35
30
25
20
15
10
5
0
continuing with Shifted to some Planning to shift
same brand other brand
Fig 1.10
8). Please rate the following brands of CTV on the scale of 1 to 5?
This question is for those consumers who are well aware of the existing brands
and have sufficient knowledge regarding each brand the consumers were
asked to rate the given brands on the scale of 1to 5 on the basis of their
opinion for Quality, features, Design, Screen resolution and efficiency. The
results obtained for the quality rating for CTV for Sony, Samsung, LG, Haier,
and Videocon. Are shown in the fig 2.0 where 32% of the consumers have
41
42. rated 5 Sony on the contrary Samsung emerged as the leader in this segment
with 48% of the consumers rating it on the scale of 5..
Consumer Rating Chart for CTV
60
Quality Rating
50
40
30
20
10
0
Sony Samsung Haier Videocon LG
Fig 2.0
Q9. Please rate the following brand of AC on the scale of 1 to 5?
Where 1 mean poor service and 5 mean excellent service
this question also tested the knowledge of consumers who are well aware of
the existing brands of AC and have sufficient knowledge regarding each brand
the consumers were asked to rate the given brands on the scale of 1to 5 on
the basis of their opinion for Quality, features, Design, Cooling effect and
efficiency. The results obtained for the quality rating for AC Segment for
Bluestar, Samsung, LG, Haier, and Videocon. Are shown in the fig 2.1 where
42% of the consumers have rated 5 LG on the contrary Samsung emerged as
the leader in this segment with 46% of the consumers rating it maximum on the
scale of 5. Followed by the other brands.
42
43. Consumer Rating Chart for AC
50
Quality rating
45
40
35
30
25
20
15
10
5
0
Samsung LG Vediocon Haier Bluestar
Fig 2.1
10) How far you are aware about Samsung Products& what is its impression in
Your mind?
• As shown in fig 2.2, in Chandigarh and Surroundings Samsung enjoys an
awareness of over 95% and a positive opinion of around 80% in the area
Consumer Awareness and Openion chart
Awareness among
people
95%
Positive openion
among people
80%
today.
Fig 2.2
43
44. ANALYSIS OF SALES DATA
The sales date collected from the sources has been used to predict the future
Samsung India private limited by using the Least Squares Method
Explanation of the Method
This method is widely used in Practice. It is a mathematical method and with its help
trend line is fitted to the Data in such a manner that the following two conditions are
satisfied
(1) ∑(Y-Yc)=0
I.e. the sum of actual deviations of the actual values of Y and the computed
values Y is Zero
(2) ∑ (Y-Yc)2 is least
I.e. the sum of the squares of the deviations of the actual and computed values is
least from this line and hence the name method of least squares. The line
obtained by this method is known “as the line of best fit “
The method of least squares may be used either to fit a straight line trend or a
parabolic trend.
The straight line trend is represented by the equation
Yc= a+bX
Where:
44
45. Y0 = is used to designate the trend Values to distinguish them from the actual
Values of Y.
a is the y intercept or the computed trend figure of the Y variable when X = 0
b represents the slope of the trend line or amount of change in Y variable
that is associated with a change of one unit in X variable. The X variable in the
time series analysis represents time.
Least Squares trend Method
Fitting of straight line trend by the method of least squares
Year Sales Deviation From2001 XY X2
(Y) (X) 0.5
1997 13094724 -4.5 -58926258 20.25
1998 16639749 -3.5 -58239122 12.25
1999 22810293 -2.5 -57025733 6.25
2000 27230939 -1.5 -40846409 2.25
2001 24419589 -0.5 -12209795 0.25
2002 30518256 0.5 15259128 0.25
2003 42321852 1.5 63482778 2.25
2004 50911164 2.5 127277910 6.25
2005 61848945 3.5 216471308 12.25
2006 63479833 4.5 285659249 20.25
∑y= 353275344 ∑X = 0 ∑XY= 480903057 ∑X2 = 82.5
The equation of the straight line trend is
a =∑Y/ N
= 35 3275344/10
= 35327534.4
b= ∑XY/ ∑X2
= 480903057/82.5
45
46. =5829127.96
Y= 35327534.4 + 5829127.96 X
For 2007 X will be 5.5
: 35327534.4 + 5829127.96 (5.5)
= 35327534.4 + 32060203.79
= 67387738.19 $
Thus the estimated earnings for the year 2007 are $67387738.19
46
47. CORRELATION ANALYSIS
Analysis of the Brands Popularity on the basis of their
Ranks
Correlation analysis is a statistical technique used to measure the magnitude of linear
relationship between two variables Correlation analysis cannot be used in isolation to
describe the relationship between the variables. It can be used along with regression
analysis to determine the nature of the relationship between two variables.
The two frequently used correlation coefficients are:
The Pearson product moment correlation coefficient
Charles Spearman’s rank correlation
Analysis by the Charles Spearman’s rank correlation Method
Brand Sales in After sales
Name Pieces Quality Design Features Services Price
Samsung 2nd 6192 2 3 4 5 1
rd
LG 3 5676 1 4 3 5 2
Sony 1st 6708 2 3 5 4 1
Videocon 4th 2580 1 4 4 5 2
Haier 5th 1032 1 3 3 4 2
Explanation:
47
48. It is the technique of determining the degree of correlation between two
variables incase of ordinal data where ranks are given to the different values of
the Variables. The main objective of this coefficient is to determine the extent to
which the two set of ranking are similar or dissimilar. This coefficient is
determined as under.
The Charles Spearman’s rank correlation Formula:
rs =1-[ 6∑di 2] Eque 4.2
n(n2-1)
Solution:
Quality measure
Brand Name Ranks Quality 1-d d2
Samsung 2 2 0 0
2
LG 3 1 2 4
Sony 1 2 -1 1
Videocon 4 1 3 9
Haier 5 1 4 16
n=5 ∑d2 30
Substituting the values in Equ. 4.2
= 1- 6x30
2
5(25-4)
= - 0.5Answer
This indicates that there is a Negative correlation between Quality and Sales ranking
i.e. when the quality of the product improves the Sales ranking volume for the brands
Fall down.
48
49. Design measures
Brand Name Ranks Design d d2
Samsung 2 3 -1 1
LG 1- 3 4 -1 1
Sony 1 3 -2 4
Videocon 4 4 0 0
Haier 5 3 2 4
n=5 ∑d2 10
Substituting the values in the Equ 4.2
= 6x10
5x24
= -0.50 Answer
This indicates that there is a Positive correlation between Design and Sales ranking
i.e. when the design of the product improves the Sales ranking for the brands also
increases.
Price measures
Brand Name Ranks Price d d2
Samsung 2 1 1 1
LG 3 2 1 1
Sony 1 1 0 0
Videocon 4 2 2 4
Haier 5 2 3 9
n=5 ∑d2 =15
49
50. Substituting the values in the Eque 4.2
= 1- 6x15
5x24 2
= 0.25 Answer
This indicates that there is a Positive correlation between Price and Sales ranking i.e.
when the Price raises the Sales ranking for the brands also rises for the product
Features measure
Brand Name Ranks Features d d2
Samsung 2 4 -2 4
LG 3 3 0 0
Sony 1 5 -4 16
Videocon 4 4 0 0
Haier 5 3 2 4
n=5 ∑d2 =24
Substituting the values in the Equ 4.2
= 1- 6x24
5x24 2
= -0.20 Answer
This indicates that there is a negative correlation between Features and Sales
ranking i.e. when the Features of the product improve the Sales ranking for the
brands fall down.
After Sales Service measure
50
51. After sales
Brand Name Ranks service d d2
Samsung 2 5 -3 9
LG 3 5 -2 4
Sony 1 4 -3 9
Videocon 4 5 -1 1
Haier 5 4 1 1
n=5 ∑d2 =24
Substituting the values in the Equ 4.2
= 1- 6x24
5x24 2
= -0.20 Answer
This indicates that there is a negative correlation between after sales services and
Sales ranking i.e. when the Features of the product improve the rank for the brands
fall down.
Thus it can be concluded from the above observation that only the price and
the Design affect the ranks of the given brands in the positive manner and rest
three variables have the negative effect on the ranks of the brands which has
been considered on their sales basis.
FINDINGS
51
52. Primary data collected through questionnaire, Personnel Interviews regarding the
Samsung and its competitors i.e. Sony, L.G, Videocon, Haier, bluestar And the
Analysis of the data using Research Methodology Reflects the following.
1. Consumer Durables play a major role in the life of each individual.
2. The dealers are the inseparable pillar between the company and the ultimate
consumer.
3. Retailers can sell any thing to the consumers if rewarded with appropriate
incentives.
4. Dealers are happy keeping the single brand.
5. Retailer like keeping variety brand so as no let the consumer leave the counter
until he affect sales.
6. The retailers of remote areas of Chandigarh i.e.Naya gaon, Daddomajara,
baltana, Badial & Manimajara have different perception about Different
segments ofCTV&A.C.
7. Retailers like to stock the most sellable models of the company rather than the
display models being promoted by the company.
8. The dealers in Sector 22, 24, 34, 17. Like targeting high profile people.
9. The markets of Naya gaon, Daddomajara, baltana, Badial & Manimajara are
the low end markets.
10. The percentage of premium end customers in Sector 22, 24, 34, 17, 18 is
around 90% as compared to of 30% in Naya gaon, Daddomajara, baltana,
Badial & Manimajara.
52
53. 11. Low end markets of Chandigarh have very less market for 1.5 & 2 ton Air
conditioners.
12. The retailers in Manimajara are in a better position to tackle consumers as
compare to that of other remote areas.
13. Dealer disclosed the fact that approx 85 percent customer come with Prior
knowledge of product price, features, discount offer, exchange offer only 15
percent are unknown customer.
14. In CTV segment 38 percent dealer recommend the Samsung brand, 32
percent dealer recommend LG, 18 percent recommend Videocon and 12
percent recommend the Haier.
15. AC segment: In AC segment LG got the highest recommendation 32 percent,
Samsung got 31 percent, Haier got 17 percent and Videocon got the 20
percent recommendation.
16. The analysis of the sales data reflects that the sale of Samsung is increasing
year after year in comparison to its competitors.
17. The ranking of the brands have the positive relation with design, price and
others have the negative correlation.
53
54. LIMITATIONS OF THE STUDY
The Data collected from the Dealer might not be very accurate to obtain the
desired information.
The sample size taken is small to make a universal statement.
The final conclusion can be also affected by some of the extraneous variables.
Though the study represents the position of Samsung in Chandigarh. Due to
small sample size, the finding may not be a true representative and it cannot
be generalized.
Biasness of the respondent.
Lack of sufficient information
Lack of the instruments to find out the reasonable outcome
Difficulty in gathering the reasonable data
It’s all about the future predictions and future is unsuitable
54
55. REFERENCES
• Marketing Management: by Philip Kotler
• C.R Kothari “Research Methodology” Methods And Techniques.
• Hair/ Bush/ Ortinau (2006). “Marketing Research”
• Naresh K. Malhotra (2006), “Marketing Research- An Applied Oriented”
• ICFAI Journal of Marketing Management, The ICFAI University Press, Vol.V,
No.1, February 2007
• ICFAI Journal of Marketing Research, the ICFAI University Press, No. 2,
February 2007.
• www.Samsung.com
• www.sony.com
• www.haier.com
• www.lgindia.com
• www.videocon.com
• www.bluestar.com
• http://edweb.sdsu.edu/triton/SDBiarritz/Rubric.html
• www.winebusiness,com
• http://www.researchandmarkets.com/reports/53984/
• www.marketingpower.com
55
56. Questionnaire on CTV
PURPOSE OF STUDY
I am an MBA student of ICFAI Business School presently pursuing my Management
Research Project.
Information in the questionnaire will be:
Used for academic purposes only
Kept strictly confidential
Q1. Which of the following brands of CTV, you are dealing in? (Please Tick)
a) LG b) Samsung
c) Videocon d) Sony
f) Haier g) Any Other (Please Specify) ________
Q2 How many models do you display for each brand?
Samsung LG Haier Sony Videocon
15
21
29
LCD
PLASMA
Q3 which are the two highest selling models of each company in CTV & their
prices?
Samsung -…………………………………………………………
LG…… -…………………………………………………………
Haier… -…………………………………………………………
Videocon-…………………………………………………………
Any other-…………………………………………………………
Q4. To what extents, following brands of CTV are preferred by customers?
56
57. (Mark the appropriate preference level by ticking against respective brand)
Brands Very High High Low Very Low Nil
LG
Samsung
Hiear
Videocon
Sony
Q5 what is the price band for which the customer looks for while making
purchase decision?
Segment Brand Price
15 ………… …………
21 ………… …………
29 ………… …………
LCD ………... …………
Plasma ………… …………
Q6 is customer ready to pay premium for additional features?
…………………………………………………………………………..
Q7 what is the expected percentage of customers who are willing to pay
Premium ……………. Low-end …………..
Q8. What are the parameters on which consumer makes his purchase
decision?
Parameters Rank
o Price ……..
o Packaging .…….
o Product Features …….
o Brand Name …….
o Product Quality …….
o Product Design . ……
Q9 what is the annual estimated sales of CTV?
Brand Amount
57
58. o Samsung …………..
o L.G …………..
o Videocon .………….
o Sony .………….
o Haier …………..
Q10. At which visit, customer generally finalize his/her decision for buying a
CTV?
a) At Fist Visit c) At Third Visit
b) At Second Visit d) Any Other (Please Specify) _____
Q11. Does customer come with prior knowledge/information about particulars
brands of CTV?
a) Yes b) No
If yes, what types of information/knowledge, they have?
a) About Discount Offer.
b) About Exchange Offer.
c) About New Features.
d) Any Other (Please Specify) ___________________________
Q12. When customers mostly visit showroom for buying CTV?
a) During Exchange Offer c) During discount Offer
b) During Gift Option Offer d) Any Other (Please Specify)_________
Q13. What is the most acceptable size in CTV now days?
58
59. a) 14inch b) 21inch 29 inch
LCD 26 PLASMA 42
32 50
40
46
52
d) Any Other (Please Specify) ___________________________
Q14. Below are different modes of promotion. Please rank following modes
from 1 to 7, on the basis of their influence on customer.
(Rank1 = high, Rank 7 = low)
a) Television ________ e) Radio ________
b) Newspapers ________ f) Magazines ________
c) Pamphlets ________ g) Internet ________
d) Trade Shows ________
Q15. What different complaints are faced by you from your
customer?
(Mark √ to appropriate one)
Brand LG Samsung Haier Videocon Sony
Complaints
Bad Picture
quality
Problem with
Picture tube
High Electricity
Consumption
Fading of Colour
Q16. Which Brand you Recommend and why?
………………………………………………………………………………………………
59
60. PERSONAL PROFILE
Dealer’s Name: ____________________________
Address: ____________________________
Ph. No.:- ____________________________
Date: Sign/
Stamp
Questionnaire on A.C
60
61. PURPOSE OF STUDY
I am an MBA student of ICFAI Business School presently pursuing my Management
Research Project.
Information in the questionnaire will be:
Used for academic purposes only
Kept strictly confidential
Q1.Which of the following brands of AC, you are dealing in? (Please Tick)
b) LG d) Samsung
e) Videocon c) Blue star
f) Haier f) Any Other (Please Specify) ________
Q2 How many models do you display for each brand?
Capacity Samsung LG Haier Bluestar Videocon
W/S W/S W/S W/S W/S
1.0Ton
1.5Ton
2.0Ton
Q3 which are the two highest selling models of each company in AC & their
prices?
Samsung -…………………………………………………………
LG…… -…………………………………………………………
Haier… -…………………………………………………………
Videocon-…………………………………………………………
Any other-…………………………………………………………
Q4.To what extents, following brands of AC are preferred by customers?
(Mark the appropriate preference level by ticking against respective brand)
Brands Very High High Low Very Low Nil
61
62. LG
Samsung
Hiear
Videocon
BlueStar
Q5. What is the price band for which the customer looks for while making
purchase decision?
Segment Brand Price/W
Price/S
1.0 Ton ……………… …………
…………
1.5 Ton ……………….. …………
…………
2.0 Ton ……………….. …………
…………
Q6. is customer ready to pay premium for additional features?
…………………………………………………………………………..
Q7 what is the expected percentage of customers who are willing to pay
Premium ……………. Low-end …………..
Q8 what is the annual estimated sales of AC?
Brand Amount
o Samsung …………..
o L.G …………..
o Videocon .………….
o BlueStar .………….
o Haier …………..
Q9. Please rank each of the following features from 1 to 5 on the basis of their
importance to customers.
Rank 1= the most importance feature
Rank 5=the least important feature
62
63. Feature Rank Order
a) Price _________
b) Design _________
c) Features _________
d) Dealers Communication _________
f) Brand Name _________
Q10. At which visit, customer generally finalize his/her decision for buying a
AC?
b) At Fist Visit c) At Third Visit
b) At Second Visit d) Any Other (Please Specify) _____
Q11. Does customer come with prior knowledge/information about particulars
brands of AC?
b) Yes b) No
If yes, what types of information/knowledge, they have?
e) About Discount Offer.
f) About Exchange Offer.
g) About New Features.
h) Any Other (Please Specify) ___________________________
Q12. When customers mostly visit showroom for buying AC?
b) During Exchange Offer c) During discount Offer
b) During Gift Option Offer d) Any Other (Please Specify
)_________
Q13. What is the most acceptable size in AC now days?
63
64. b) 1Tone b) 1.5Tone c) 2 Tone
d) Any Other (Please Specify) ___________________________
Q14. Below are different modes of promotion. Please rank following modes
from 1 to 7, on the basis of their influence on customer.
(Rank1 = high, Rank 7 = low)
e) Television ________ e) Radio ________
f) Newspapers ________ f) Magazines ________
g) Pamphlets ________ g) Internet ________
h) Trade Shows ________
Q15. What different complaints are faced by you from your customer?
(Mark √ to appropriate one)
Brand LG Samsung Haier Videocon Blue Star
Complaints
Bad cooling quality
Problem with Noise
High Electricity
Consumption
Cost of
Maintenance
Q16. Which Brand you Recommend and why?
………………………………………………………………………………………………
PERSONAL PROFILE
Dealer’s Name: ____________________________
Address: ____________________________
64
66. PURPOSE OF STUDY
I am an MBA student of ICFAI Business School, presently pursuing my Management
Research Project.
Information in the questionnaire will be:
Used for academic purposes only
Kept strictly confidential
Q1. Which of the following deal in consumer Durables?
a) Samsung b) Sony c) L.G d) Haier
e) Videocon f) Bluestar g) Bajaj h) Hero Honda
Q2. How do you make your Purchase decisions are they.
a) Aided ( with the help) b) unaided ( without help)
Q3. Which purchase pattern is followed at your place?
a) Individual b) Family
Q4. On which of the following parameters you make your purchase decision?
(Rank them according to your preference)
a) Price b) product c) Quality
d) Brand name e) Packaging f) Features
Q5.Which Brands of consumer durables you have been using before?
…………………………………………………………………………………………
…………………………………………………………………………………………
Q6. Which consumer durables you posses at your home presently?
…………………………………………………………………………………………………
…………………………………………………………………………………
Q7. Do you feel like shifting to some other brand or you are fully satisfied with the
present one?
…………………………………………………………………………………………
…………………………………………………………………………………………
Q8. Please rate the following brands of CTV on the scale of 1 to 5?
Where 1 means poor service and 5 means excellent service
Sony Samsung Haier Videocon LG
66
67. Quality
Features
Design
Screen resolution
Efficiency
Q9. Please rate the following brand of AC on the scale of 1 to 5?
Where 1 mean poor service and 5 mean excellent service
Bluestar Samsun Haier Videoco LG
g n
Quality
Features
Design
Cooling effect
Efficiency
Durability
After Sales Service
Q10. How far you are aware about Samsung Products& what is its impression in
Your mind?
……………………………………………………………………………………...
……………………………………………………………………………………...
PROFILE OF THE SUBJECT:
Name of Consumer:
……………………………………………………………………………...
Address:
…………………………………………………………………………………
…………………………………………………………………
Phone………………………
E-mail id (If any)……………………………………………………….
67
68. CONCLUSION
From the study we can conclude that consumer durables play a
major role in the day to day life of human beings . Consumer durables are
has taken place as a necessity now a day’s one finds it hard to survive
without them .
The comfort alone should not be considered as the basis of measurement
of the performance of Consumer Durable industry, it should also include
the Necessity Part. Samsung India electronics one of the leading
Consumer Durable provider should also concentrate on the research and
development in the country itself so as to fulfill the demands of the local
residents in the desired manner.
SUGGESTION:
The Companies should more concentrate on R&D rather than
wasting their money in various Sales promotional techniques.
Most of the people feel that advertisement is not up to the mark i.e.
it does not provide clear picture about the Product Being promoted
and its schemes. So proper measure should be taken to make the
advertisement more informative and creative.
Samsung India Electronics should also target the lower End
markets where their sale is very low due to the existence of the
local players.
Samsung should make the market strategy keeping in mind both the
lower-end as well as the premium markets.
Samsung should also concentrate on the product category gap between
the branded and the local players to win the competition in the long run.
68