The document outlines several organizational requirements for clear structure and effective decision making. It states that organizations should have a few clear systems for aims, work organization, personnel, finances, communication, and evaluation. It also says there should be clear levels of responsibility, decision-making structures, and legitimate leadership or task coordination. Product management requires functional roles like investigating, selecting, and developing products, as well as dealing with intangible products. Setting up an optimization program requires key roles such as an executive sponsor, optimization analyst, creative lead, web developer, and potentially a project manager.

1. 1
Saad Web Design and Development Bahrain
Some Basic Organizational Requirements
Organizations should be organized in a clear and simple way, understood by all
participants in the organization.
The following elements should be present:
A few clear 'systems':
• the aims, policy and projects are clear (reviewed yearly)
• the organization of work is clear (who, what, when)
• there is an internal personnel policy (recruitment, introduction, training)
• there is clarity about finances (accounting, policy, report)
• there is a communication system (main streams, specifics)
• there is an evaluation system (of projects, internal process)
Clear levels of responsibility:
A person who gets the responsibility to do a certain job:
• should have sufficient delegated authority to decide things
• and should be accountable (her work evaluated) regularly
Clear decision-making structure
• it is clear when and how general policy decisions are made
• it is clear who has delegated responsibility
• it is clear when/how evaluations/discussions are held
• it is clear when/how new decisions are taken
Legitimate leadership, or co-ordination of tasks
• it is clear how responsibilities are delegated
• the level of authority is clear
• there are clear moments of evaluation of co-ordination/leadership
Others
• business and performance plans
• systems, processes and requirements for quality assurance

2. 2
• specific change initiatives
• legal requirements, for example, occupational health and safety and anti-
discrimination legislation
• standards (such as for ethical behavior) and protocols
• confidentiality and security requirements
• defined resource parameters
http://www.zenska-mreza.hr/prirucnik/en/en_read_organisations_2.htm
http://www.win.edu.au/elearning/Cert_IV_Business/DevelopTeamsIndividuals/conten
t/topics/topic16/popups/p11.htm
Organizational Requirements For Product Development And
Management
Product management is an organizational lifecycle function within a company dealing
with the planning, forecasting, or marketing of a product or products at all stages of
the product lifecycle.
Product development the process of bringing new products to the marketplace –
combined with product marketing, make up the product management function that
oversees the launch of a company's new products.
Product management spans many activities, from strategic to tactical, and varies
based on the organizational structure of the company. Product management can be a
function separate on its own, or fall under marketing or engineering.
Functional Requirements of Product Management
Depending on the company size and history, product management has a variety of
functions and roles, and can be shared across different departments, such as product
development or engineering. A product manager investigates,
• selects, and develops one or more tangible products for an organization

3. 3
• also deals with intangible products, such as music, information, and services.
https://www.boundless.com/marketing/textbooks/boundless-marketing-
textbook/products-9/differentiating-factors-in-product-design-72/organizational-
requirements-for-product-development-and-management-365-7305/
Organizational Requirements
Assuming my company’s website plays a strategic role in your marketing mix and
receives sufficient resources and my team has achieved a basic level of competency
with a web analytics, I am now ready to consider the team members required to build
a successful program. Here’s a breakdown of the high-level key roles that need to be
aligned with optimization if I am going to have the foundational resources to succeed.
Organizational Requirements for Success
Managerial Roles
The Sponsor

4. 4
Executive sponsorship should be viewed as an organizational prerequisite to building
an optimization program. This person is typically the VP of Marketing, CMO or
Director of Digital Marketing. The sponsor is responsible for:
1. Evangelizing the value of optimization
2. Owning the budget and resource commitments
3. Defining the overall KPIs and success conditions
The Optimization Analyst
Of all the team members, this role is the most critical as they serve as the overall
project lead and owner. Again using sports as a metaphor, this is the QB, center
midfielder or point guard of your team. The experienced person tapped to own this
role should have the following characteristics:
• Experience with digital marketing and web analytics
• Insatiable seeker of continuous improvement
• Strong cross-departmental collaborator
The Optimization Analyst is responsible for:
1. Strategy and planning – e.g. the optimization road map
2. Analysis and reporting
3. Project management
The Creative Lead
Optimization creative is more specialized and considered than general creative design
as they need to develop conversion focused layouts and creative assets with an
objective of driving a desired action. The creative lead is responsible for:
1. Creative strategy for testing
2. Asset generation
3. Usability
The Web Developer
This individual is on point for technical implementation. They should possess a solid
understanding of X/HTML and JavaScript and have a good grasp of the site
architecture and design as well as a strong understanding of tagging methodologies.
The web developer is responsible for:

5. 5
1. Test build
2. Page or site optimization tool setup
3. QA across browsers and devices
Project Management
When your organization clears the initial stages and sees increasing demand from
different areas of your company, it is time to consider adding a project management
resource improve the efficiency and focus of your team. The project manager is
responsible for:
1. Scheduling
2. Resourcing
3. Workflow and overall coordination
End

6. 5
1. Test build
2. Page or site optimization tool setup
3. QA across browsers and devices
Project Management
When your organization clears the initial stages and sees increasing demand from
different areas of your company, it is time to consider adding a project management
resource improve the efficiency and focus of your team. The project manager is
responsible for:
1. Scheduling
2. Resourcing
3. Workflow and overall coordination
End