Embed presentation






The document describes John Kotter's eight-stage model for managing major organizational change. The eight stages are: 1) create urgency, 2) form a guiding coalition, 3) create a vision, 4) communicate the vision, 5) empower others, 6) create short-term wins, 7) build on the change, and 8) anchor new approaches in the culture. An example is provided of how Hewlett-Packard used the model to implement a customer-centered approach across its tape drive division.




