The document summarizes key points from a keynote speech by Malcolm Gladwell on transformation and the power of the underdog. Some of the main ideas discussed include the importance of managing fear, having the courage to stand up to naysayers with new ideas, the role of urgency and imagination in successful transformations, and how seemingly small innovations can revolutionize industries when looking for new solutions to old problems.

1. “DAVID & GOLIATH:
THE POWER OF THE UNDERDOG”
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

2. Manage your fear.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

3. Inbound marketing is at a point of
convergence with inbound sales.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

4. People like to buy from humans, not
faceless companies.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

5. Transformation is much more than
using skills, resources, and technology.
It’s all about habits of mind.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

6. Transforming your business takes the
right attitude and courage.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

7. Seemingly small innovation can revolutionize
industries when we look for new solutions to
old problems.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

8. It’s simply not enough to have great
ideas, focus, and disincline; you also
need to be the kind of person who will
tune out the naysayers.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

9. There is one emotion that no
relationship can stand: contempt.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

10. The world doesn’t embrace you if you’re
doing something transformative. They
look at you as if you’re a weirdo.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

11. You have to have the courage to stand
up and say, “I have a new way of doing
things, and I don’t care if you think I’m
crazy.”
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

12. Was Steve Jobs smarter than the guys at Xerox?
No, Xerox was smarter. They were first to invent
the mouse, and Steve Jobs just stole it. Was
Steve Jobs wiser? No, Xerox was wiser. They had
the insights into the future of PCs. So what was
the advantage Steve Jobs had? Why do we use
Apple and not Xerox? It was because Steve Jobs
was in a hurry; he had a sense of urgency.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

13. The people who came before Malcolm McLean
conceived of containers in the context of their
own existing business model. They approached
business as tweaking or improving, instead of
revolutionizing.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

14. As human beings we are hardwired
to want the approval of our peers.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

15. Successful transformations reframe the
problem that makes the solution possible.
They erase existing boundaries and start
from scratch.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

16. Powerful, important, profitable businesses
with enormous customer bases are gone.
Why? Because they couldn’t accept the
simple act of reframing. They lacked the
imagination to see how to change the world.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

17. The most successful entrepreneurs not only
have courage and imagination, they also have a
sense of urgency. They’re not willing to wait.
They have a burning desire to get something
done.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

18. Urgency, courage, and imagination are not
dependent on intelligence, skills, and
resources. The latter is important, but you
need the former to understand the foundation
of transformation.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl

19. You are what you publish online. If you’re not
publishing, you’re nothing.
Malcolm Gladwell Keynote, #inbound14 brought to you by Fractl