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GETTING
TO
Bill Reichert ž Managing Director ž Garage Technology Ventures
Crafting a
Compelling
Summary
of Your Value
Proposition
You	have	20	
seconds	.	.	.
Or	go	home.
To	be	
COMPELLING	!!
Human Anatomy 101
4
An effective communicator
engages three body parts:
5
The head
6
The heart
7
The gut
8
Which is most important?
”CoolCo is	a	dynamic	startup	company	
that	has	developed	a	revolutionary	
technology	that	is	going	to	disrupt	our	
$56	billion	industry.		Our	team	has	over	
45	years	of	combined	experience,	and	we	
have	three	patents	pending.		We	project	
that	our	curve-jumping,	paradigm-
shifting	solution	will	blah	blah	blah	.	.	.“
“We	use	a	2048	Diffie-Hellman	
key	exchange	and	256	bit	triple	
DES	to	provide	impenetrable	
encryption	for	IoT devices.”
Huh	??
YOU
Ignore	the	Pitch	Coach	Wisdom:
“Start	with	the	problem”
“Tell	a	story”
“Show	a	big	market”
“Here’s	the	perfect	template”
[	These	will	not	get	you	to	Wow!	]
BE	CLEAR
What	do	you	do?
BE	CREDIBLE		
Can	we	believe	you?
BE	COMPELLING		
How	much	better	are	you?
How	are	you	different?
When do you need to Wow?
Pitching	to	investors
Talking	to	customers
Schmoozing	at	events
Posting	updates
Recruiting	employees
Looking	for	strategic	partners
Sending	out	emails
On	your	website
Leaving	voice	mails
Press	releases,	marketing	materials
Team	training
ALL	THE	TIME!
Model for crafting your WOW!
1
DESCRIPTION
What	do	you	do	better	than	
anyone?
Model for crafting your WOW!
2
BENEFIT
What	compelling	benefit	do	you	
offer	to	whom?
Model for crafting your WOW!
3
DIFFERENTIATION
How	are	you	different?
Model for crafting your WOW!
1 2
3
DESCRIPTION
What	do	you	do	better	than	
anyone?
G E T T I N G 	 T O 	 W O W
A LT E R N AT I V E 	 A P P R O A C H E SALTERNATIVE	APPROACHES
T e l l 	 a 	 S T O R Y
P a i n t 	 a 	 P I C T U R E
Imagine if . . .
Drop	a	really	big	name
E N G A G I N G 	 P R E S E N TAT I O N S 	 T H AT 	 T E L L 	 S TO R I E S 	 W I T H 	 O U T C O M E S
P O W E R P O I N T 	 	 	 P R E Z I 	 	 	 	 F I L M 	 	 	 	 V I D E O 	 	 	 T R A N S M E D I A
The	Art	of	Startup	
Finance
Online	course	at	
Kauffman	Founders	
School
Resources for Entrepreneurs
http://www.entrepreneurship.org/Founders-School/The-Art-of-Startup-Finance.aspx
The	Art	of	the	Start
Online	course	at	
Skillshare.com
Resources for Entrepreneurs
For	questions,	comments,	or	slides		
reichert@garage.com
@billreichert
R E S O U R C E S F O R
E N T R E P R E N E U R S .
Garage website:
http://www.garage.com
w w w. g a r a g e . c o m

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