How to work with
UX Designers.
@philsuter
Everybody wants to
be successful.
Interviews with
12 UX Designers.
What makes a good PM?
What are a PM’s main
responsibilities?
What can a PM do to make
collaboration with UX work
well?
What should a PM not do?
6 areas to
think about.
You provide and
protect focus.
1
Tactic
Product
Strategy
Vision
Roman Pichler
Tactic
PM
Vision
Tactic
PM
Vision
Stakeholder Stakeholder
Stakeholder Stakeholder
«You can be either a
shit funnel or a shit
umbrella.»
Todd Jackson
I love it!
Me too!
Stakeholders
I love it!
Me too!
UsersStakeholders
Trust the team.
2
«Challenge design decisions – but
don’t try to overrule them.»
«Don’t try to decide everything,
trust the experts.»
«Don’t micromanage.»
«The real art is to let
people do things that
you disagree with.»
Mark Zuckerberg
Winner on
ImmoScout24
Winner on
anibis.ch
Who decides what
the MVP is?
3
Useful Usable
Feasible
MVP
Useful Usable
Feasible
MVP
People can figure
out how to use it.
People choose
to buy or use it.
You can build
it and deliver it.
The user decides what
the MVP is.
Henrik Kniberg
Don’t mix up MVP
with experiment.
Who owns user
research?
4
Problem Space Solution Space
Research Synthesis Ideate/Design Implement
Diverge
Diverge
C
onverge
C
onverge
Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease
Problem Space Solution Space
PM UX Dev
Handoff HandoffHandoff
UR
Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease
Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
PM
UX
Dev
Problem Space Solution Space
D
esk
R
esearch
Interview
s
O
pportunities
Prioritize
Ideate
D
esign
D
esign
C
ritiquePrototype
Test
Im
plem
ent
R
elease
PM
UX
Dev
No handoffs.
Iterations are your
friend.
5
Make it perfect
for the first
version
Takes more
time...
No time for
iterations
Your
product
Commit to iterations.
«UX designers value
things that can't be
measured in a
meaningful way.»
Julie Zhou
6
Booking.com’s
UX Designer*
* actual footage
User trust.
Coherence.
Clarity.
Quality.
Attention to detail is
what can make a good
product great.
Be a shit umbrella.
Trust your team.
MVP ≠ Experiment
Work without handoffs.
Iterate. Iterate. Iterate.
Pay attention to details.
Yeah, well, you know, that's just,
like, your opinion, man.
Let’s discuss!
@philsuter

Working with UX Designers