Creating Your Own Web Site Idea Generator

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Anyone can innovate new value on their organization's web site, no matter your role.

Slides from a presentation I gave at ASAE's Great Ideas Conference in Miami Florida on February 22, 2009.

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Creating Your Own Web Site Idea Generator

  1. 1. Creating Your Own Web Site Idea Generator C. David Gammel, CAE President, High Context Consulting [email_address] +1 (410) 742-9088 Connecting Great Ideas and Great People
  2. 2. Our Learning Goals Today <ul><li>Idea Generation Processes </li></ul><ul><li>Idea Sources </li></ul><ul><li>Apply to Your Association </li></ul>
  3. 3. “ Orville Wright did not have a pilot’s license.” Gordon MacKenzie Orbiting the Giant Hairball
  4. 4. “ The future is already here, it’s just not very evenly distributed.” William Gibson NPR Talk of the Nation Interview
  5. 5. “ I don’t know if the pessimists or the optimists are correct but I do know the optimists will get something done.” Attributed to Craig Venter by Chris Anderson at TED.
  6. 6. Sources of Ideas for Association Web Sites
  7. 7. Internal Sources <ul><li>Strategy </li></ul><ul><li>Operational Goals </li></ul><ul><li>Skills, Knowledge, and Abilities </li></ul><ul><li>Technology Infrastructure </li></ul><ul><li>Changes in Budget/Org Structure </li></ul>
  8. 8. External Sources <ul><li>Web Traffic Data </li></ul><ul><li>Changes in Your Members </li></ul><ul><li>Changes in Technology </li></ul><ul><li>Other Organizations </li></ul>
  9. 9. Strobist.com
  10. 11. Crazy Requests
  11. 12. Great Ideas Create VALUE via Specific OUTCOMES
  12. 13. The Link, the Login, and the Call Center
  13. 14. Seven Strategic Online Outcomes
  14. 15. Bringing Your Mission to Life Online: A Practical Guide to Web Strategy for Associations, Foundations and Charities A forthcoming book by C. David Gammel coming soon from ASAE & The Center
  15. 16. The Ballad of the Brand and Biome
  16. 17. Process
  17. 19. What’s Your Big Idea?
  18. 20. Questions for Implementation <ul><li>What value for whom? </li></ul><ul><li>Which strategic web outcomes best fit? </li></ul><ul><li>What content/functionality/design fit the job? </li></ul><ul><li>What technology and skills do we need for the above? </li></ul><ul><li>How will we know it worked? </li></ul>
  19. 21. Force Field Analysis
  20. 22. Permission granted. Ideas are all around you. Be optimistic about the value you can provide.
  21. 23. <ul><li>Contact information: </li></ul><ul><ul><ul><ul><ul><li>C. David Gammel, CAE </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>President, High Context Consulting </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Phone: +1 (410) 742-9088 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>E-mail: david@highcontext.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Websites: www.highcontext.com </li></ul></ul></ul></ul></ul>Connecting Great Ideas and Great People

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