This document summarizes a global B2B website redesign project for ReachLocal. It overviews: - The project involved redesigning ReachLocal's website and blog to be mobile responsive across 10 countries. - Key aspects of the redesign included improved user experience, simplified navigation, lead generation capabilities, and consolidated site management. - The redesign and migration were led by teams focused on development, marketing automation/data, SEO, paid advertising, and content/creative. - The goals of the redesign were to improve performance, user engagement, and lead generation through the new mobile-friendly design.

1. Global B2B Website
Mobile Responsive / Re-Design Project

2. Your Total Digital Marketing System
Australia
http://www.reachlocal.com.au
/
Austria
http://www.reachlocal.at/
Brasil
reachlocal.com/br/pt
Canada
reachlocal.com/ca/en
Germany
http://www.reachlocal.de/
Japan
http://www.reachlocal.co.jp/
Mexico
http://www.reachlocal.mx/
Netherlands
http://www.reachlocal.nl/
New Zealand
http://www.reachlocal.co.nz/
United Kingdom
http://reachlocal.co.uk/
United States
reachlocal.com/us/en

3. International Website / Blog
4 Global Regions – 10 Countries
No in Team … “Roll The Credits”
Leadership Team:
• Todd Ebert, Pete Di Stefan, Rob Baker, Tiffany Monhollon
Marketing, Data, Project Teams:
• Jeff Davis, Kate Cunningham, Rachel Catlett, Brian Reitz
• Karen Platt, RoseMary Waldrip, Jenni Williams
• Ashlee Adams, Colin Eddy, Shilpa Padole
Development Team:
• Ron Ferguson, Loni Walker, Saul Tumax, Michael Nolan
Creative: Images sourced: ReachLocal Inc
• Matt Sands, Lauren Caiafa, Christina Watson, Charlton McGowan
Content:
• Tara Banda, Amy Neely, Tamara Weintraub
Communications, HR, Admin Teams:
• Amber Seikaly, Rachael Carros, Larry Este
• Billy White, Amanda Moore

4. Mobile Responsive Website & Blog Global Redesign
Project Mgt: Dev / IT / I18N / SEO / Analytics / Content / Creative / 4 Vendors
Digital Marketing - Inbound North Am. / Jeff M. Davis
Demand Generation & Marketing Automation
Data Sync / Google Analytics / Marketo / SalesForce / Dashboards / Reporting
SEO - Search Engine Optimization
International / Organic / KWA / On-page / Local / Directories / Code / Links
SEM & PPC - Paid Omni Channel Advertising
Pay-Per-Click / Display / Re-targeting / Video / Social Media / In-App

5. Global Website Re-Design (Mobile Responsive)
2015
BEFORE AFTER

6. Blog Migration / Resource Center

7. ReachLocal Global Website
Mobile Responsive Design
Website Re-Design Benefits
• Responsive Design / Performance
• Better User Experience / Engagement
• Simplified Navigation / Conversion Paths
• Lead Generation CTA’s / Promo’s / Offers
• Rich Media, Fewer pages 1,000+ / 100+
• Helpful Content, Resources, & Ebooks
• Focused Keyword Architecture (Flat Site)
• Consolidated/Secure Site Management

8. Website Development - Project Management
GO LIVE!
Dec 29

9. Demand Gen / Marketing Automation / Data Sync
WEBSITE
BLOG
LEADS

10. Marketing Automation / Data Sync / Demand Gen.

11. Website SEO - Flat Architecture
Internationalization - i18N
Local Optimization
-
Traditional
vs Flat SEO
DNS Updates
Redirects 10,000+
TLD / Sub-Domain Mgt.
SEO Keyword Architecture
Comprehensive Links Assessment
Local SEO (NAP) ACTION ITEMS: Structured Snippets, Semantic Markup,
Open Graph Tags, Link Structure, Etc…

12. Solutions / Products –
Building Content around
K.W.A. - Internal Link Strategy

13. Mobile: GWT-Usability
Reduce Site Errors / Improve Site Stability & Performance
Links: Performance
Mobile Website: Speed / Performance / Usability

14. Landing Page Designs – B2B Lead Generation
Contact Us
Ebooks
CTA’s / Offers

15. SEM & PPC – Paid Omni Channel Advertising
Pay-Per-Click / Display / Re-targeting / Video / Social Media / In-App

16. CTAs & Promos – Analytics “Tracking Offers Everywhere”
Homepage TDMS Block 2551
Search our jobs 2009
Learn How 1439
See More Clients 1266
Learn More 1201
See Available Jobs 1084
Solutions Page Banner - TDMS Video 793
Website Solution 620
SEO Solution 577
Search Engine Advertising Solution 511
Get the Ebook 479
Display Advertising Solution 448
Web Presence & Content Marketing 438
Retargeting Solution 436
Live Chat Solution 417
Lead & Call Tracking Solution 385
Pricing - Banner 383
Get Case Study 324
Request Info 319
Read Our Story 307
CTA
CLICKS

17. Ebook Download Dashboard – Resource Center
PROMO

18. Tour
Visually Engaging
Media & Video

19. Website Traffic / Sessions-Visits
Time On Site / Page Engagement
More Conversions / Calls-Forms
Opt-in Subscribes / Downloads
KPI’s Reporting – 1Q15 – Website Performance
Data Driven Metrics – KPI’s / Results