The document provides details about the proposed "Making Waves 2012" music festival in Newcastle, Australia. It discusses the rationale for hosting such a festival, including bringing the community together through music and celebrating local culture. The festival would be held on November 3rd at Empire Park on Bar Beach and feature both established and unsigned local artists performing acoustic, alternative rock, punk and hardcore music. It outlines plans for event scheduling, volunteer involvement, site layout, and evaluation metrics to determine the festival's success in engaging the community.

1. MAKING WAVES
2012
The Music Festival Event
for Newcastle Music Lovers

2. Why fund a music festival?
 “Live music is a cultural and aesthetic category that informs
musical life on many levels” (Holt)
 “Live music is a product of broad social and cultural
transformations in modernity” (Holt)
 “Music does not speak unambiguously to anyone” (Pattie)
...Making Waves 2012 embraces these ideologies

3. MAKING WAVES CELEBRATES THE
CULTURE OF NEWCASTLE
The name „Making Waves‟ encapsulates the
hardworking past and the highly spirited future of
Newcastle
Making Waves 2012 is located on the iconic Bar Beach
of Newcastle
Making Waves promotes the commotion of the ocean
through the music of this festivity.

4. THE NAMING CONCEPT
The Making Waves name originated from
the characteristics that describe Newcastle city

5. SO…WHY THIS TYPE OF EVENT?
 “Culture, defined as both access to unique experiences and
as quality of life, has come to be recognized as key element of
the competitive advantage of cities” as a rise of creative class
in the economic geography (Flew)
 The appreciation of music will bring the community together
and build social capital
 An outdoor event reflects the Novocastrian nature - an
outdoorsy, spirited and liberated community

6. THE PERFECT LOCATION…
• Empire Park, Bar Beach
A community hub with :
• Spectacular views of coast and water that
epitomise Newcastle's beach location
• Skate park and surf club in close proximity to the
festival . These existing social hubs create a network
to build community involvement for the festival
•Logistically convenient - for buses to run from Civic
train station to the event; easily fence the park for
gate charge; space for large, big top marquees to
encourage people to pay and enter to see the bands.

7. SITE of MAKING
WAVES 2012
EMPIRE PARK
BAR BEACH
Buskers
stage
FIRST Memorial Drive
AID (Yellow) will be
closed to traffic
to ensure safety
BAR of event patrons
AREA and to allow easy
POLICE/ flow between
SECURITY beach and
festival
ENTRY
GATE
Fencing the
circular park for
gate charge.
Wrist bands
applied for
patrons to leave
and return to the
event.
Fencing the park
encapsulates the
music and draws
patrons to the
space

8. WHO WILL ATTEND?...
The projected audience:
• University Students aged 18-25 years of age, and
• Newcastle community „festival – goers‟, and
• 10% of residents of local suburbs, Bar Beach (1500), Cooks Hill
(2200) , The Hill (2500) and Merewether (10,000)
• Estimated number attending 1500-2000
• Ticketed event - priced affordably at $20 a ticket. Entry charge
ensures the event is financially sustainable in the longer term.
IDENTITY of FESTIVAL PATRONS:
• identify with music and music performance
• enjoy a creative cultural lifestyle
• appreciate original music compositions
• enjoy community engagement

9. WHEN IS THE FESTIVAL AND WHY?
Saturday 3rd November 2012
Corresponds with end of the university semester
This time of year celebrates summer, freedom and
spirituality
“Outdoor music festivals are concentrated in the
summer season, bracketed by the club concert touring
seasons from March to May and September to
November” (Holt)

10. MUSIC STYLES
CONNECTION WITH MUSIC AND PLACE
“The experience that the music authentically
expresses is not the same from group to group, nor
from audience to audience,…”, so with a variety of
different music styles, a wider community will attend
the event (Pattie)
Making Waves artists will have a connection between
music and place as they are artists drawn from the
Newcastle region

11. MUSIC STYLES
CONNECTING MUSIC WITH IDENTITY
Making Waves promotes ORIGINAL music compositions
Artists have been drawn from three music styles
Acoustic/Roots, Alternative Rock, Punk/Hardcore
Audiences will identify with the artists relevant to their own
lifestyles.
The alternative/roots/acoustic/rock style will target
the relaxed, surfie audience
The punk/rock/hardcore style will target the skate
audience

12. THE ARTISTS FOR MAKING WAVES 2012
- ACOUSTIC/ROOTS STYLE 11AM TO 2PM
Acoustic/roots artists:
Seabellies (roots rock)
Benjalu (Roots/rock)
Hawk Brooklyn (acoustic)
Dan Southward (acoustic)
Harry‟s Lookout (rock roots)

13. THE ARTISTS FOR MAKING WAVES 2012
- ALTERNATIVE ROCK 2PM TO 5PM
Alternative rock artists:
Captain of the Push (rock)
The Owls (rock)
Long Island Sound (alternative)
1929Indian (indie rock)

14. THE ARTISTS FOR MAKING WAVES 2012
- PUNK/HARDCORE 5PM TO 9PM
Punk/Hardcore artists:
The Guppies (punk rock)
We Built Atlantis! (pop punk/hardcore)
Tired Minds (alternative/hardcore)
Inhale the Sea (hardcore)
The Cavalcade (punk, rock)

15. BUSKERS STAGE OPPORTUNITY
 In conjunction with the Great Northern Hotel Open Mic night, Making
Waves is granting the opportunity for unsigned musicians to play the
festival on the Buskers Stage
 Six slots are vacant for the winners
 The open mic competition will run for first and second Tuesday of
October . Applicants will be judged by audience reaction to their
performance
 This creates opportunities for musicians in the community and
encourages local artists

16. COMMUNITY INVOLVEMENT
- VOLUNTEERS TIMETABLE
Thursday Nov 1 10am – 5pm Festival set up
Friday Nov 2 10am – 6pm Festival set up
Saturday Nov 3 9am - 10pm EVENT DAY
Gates open 11am
Sunday Nov 4 10am – 6pm Pack down
Volunteers will be sourced from the local
community to build community engagement

17. MAKING WAVES OUTDOOR FESTIVAL
ENCAPSULATES THE BEACH / SKATE /
SURF LIFESTYLE
The event site will be styled with colour and vibrancy.
Stallholder sites and information stalls will include :
· Hunter Valley regional produce
· Local Arts & Crafts
· Roving Entertainment
· Making Waves Merchandise
· Art Installations
· Outdoor Bar

18. EVALUATION OF
MAKING WAVES
Success determined against set objectives:
To draw the community together in appreciation of
music performance
 To raise awareness of the skills of local artists and
promote their original music compositions
 To encourage local participation in a community
festival in their area - to reengage the youth in the
community
 To make this an icon event for the community to take
pride in
To celebrate the Novocastrian community and its
cultural, social and geographic richness

19. MAKING WAVES 2012

20. REFERENCE LIST
Flew, Terry (2008) Music, cities, and cultural and creative
industries policy. In: Bloustien, Gerry and Peters, Margaret and
Luckman, Susan, (eds.) Sonic synergies : music, technology,
community, identity. Ashgate Popular and Folk Music Series.
Ashgate Publishing, Aldershot, England ; Burlington, VT, pp. 7-16.
Holt, Fabian. The economy of live music in the digital age
European Journal of Cultural Studies 2010 13: 243 DOI:
10.1177/1367549409352277
Pattie, David (1999) 4 Real: Authenticity, Performance, and Rock
Music Enculturation, Vol. 2, No. 2, Spring 1999
Visit Newcastle. See Change: The Brand Story. 2011. Web. 28
Mar. 2012.
(http://seechange.visitnewcastle.com.au/The-Brand-Story)