The document proposes the "Serene & Unseen" music festival to be held in Newcastle, Australia. It will feature local unsigned acoustic artists and provide them exposure. The festival will be held on April 21st at King Edward Park, taking advantage of the scenic location and mild autumn weather. It will include 10 support acts with 20 minute slots each and 5 featured acts with 40 minute slots. The festival aims to support new local musicians and cultivate Newcastle's musical culture. Food, art, and community stalls will also be featured to create a full experience for audiences of all ages.

1. PRE- PRESENTATION INFORMATION
SERENE & UNSEEN
GRANT APPLICATION ASSIGNMENT
ELLEN DRUCE c3132722

2. SERENE & UNSEEN
2012
NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL FOR LIVE
AND NEW AUSTRALIAN MUSIC

3. PURPOSE
NEWCASTLE IS NSW SECOND
LARGEST CITY AND IS SURROUNDED BY A
MAGNIFICANT COASTAL SCENERY. IT IS
RICH IN MUSICAL CULTURE PARTICULARLY
IN SUPPORTING AND PRODUCING NEW
ARTISTS.
‘SERENE & UNSEEN’ GIVES THESE
NEW ARTISTS THE CHANCE TO NOT ONLY
PERFORM AT THE BEAUTIFUL KING
EDWARD PARK, BUT TO SHOWCASE THEIR
TALENT BY MUSIC LOVERS IN A RELAXED
ATMOSPHERE.

4. WHY ‘SERENE & UNSEEN’?
NEWCASTLE HAS PRODUCED SOME OF THE MOST TALENTED
MUSICIANS IN AUSTRALIA. A FEW MENTIONABLES INCLUDE;
SILVERCHAIR, THE SCREAMING JETS, CADENCE AND SOFIELLA WATT.
‘SERENE & UNSEEN’ IS JUST WHAT THE NAME SUGGESTS;
GIVING NEW ARTISTS THE CHANCE TO PERFORM AND GIVES
AUDIENCES THE CHANCE TO SEE NEW ARTISTS BEFORE THEY HIT
THE BIG TIME.

5. WHY KING EDWARD PARK?
KING EDWARD PARK IS ONE
OF NEWCASTLE’S FAVOURITE
CULTURAL VENUES. IT SHOWCASES
A STUNNING OCEAN VIEW AND IS
THE PERFECT LOCATION FOR
AUDIENCES TO BRING A CHAIR OR
RUG AS WELL AS A PICNIC BASKET
TO SIT BACK AND RELAX WHILST
WITNESSING ARTISTS MAKE THEIR
OFFICIAL DEBUT IN THE HISTORICAL
VICTORIAN ROTUNDA. SEE THE LINK
BELOW FOR A VIRTUAL VIEW OF
KING EDWARD PARK.
http://www.newcastle.nsw.gov.au/rec
reation/virtual_tours/king_edward_pa
rk/flash/

6. EVENT BRIEF
THIS SECTION WILL INCLUDE INFORMATION REGARDING;
• WHEN ‘SERENE & UNSEEN’ WILL BE HELD
• MUSIC GENRE
• ARIST SELECTION
• LINE-UP FORMAT
• INTENDED AUDIENCE
• OVERALL FESTIVAL CONTENT
• SAMPLE FESTIVAL POSTER

7. WHEN ‘SERENE & UNSEEN’ WILL BE HELD
TO MAKE THE MOST OUT OF NEWCASTLE’S FAMOUS
BEACHES, ‘SERENE & UNSEEN’ WILL BE HELD IN THE CITY’S
OPTIMAL SURFING SEASON IN AUTUMN.
THE FESTIVAL DATE WILL BE SATURDAY 21ST
APRIL, STARTING AT 10.30AM SO LOCAL AND TOURIST
SURFERS/AUDIENCES CAN GET IN THE WATER BEFORE THE
FESTIVAL KICKS OFF AND CAN DRY OFF IN THE AVERAGE 20 C
TEMPERATURE. THE EVENT WILL CONCLUDE AT 6PM AS THE
TEMPERATURE BEGINS TO COOL DOWN.

8. MUSIC GENRE
‘SERENE & UNSEEN’ IS
GOING TO BE SET ON AN ACOUSTIC
THEME WITH ARTISTS BEING AS
UNPLUGGED AS POSSIBLE. THIS
ALLOWS FOR A VAST ARRAY OF
GENRES TO PERFORM INCLUDING;
• INDIE
• FOLK
• SOFT ROCK/POP
• BLUES
• ROOTS
• JAZZ
• REGGAE
AND MANY MORE SUB
GENRES UNDER THESE STYLES.

9. ARTIST SELECTION
ARTISTS PERFORMING AT ‘SERENE & UNSEEN’ WILL
FEATURE POPULAR UNSIGNED ACTS FROM THE NEWCASTLE AND
HUNTER AREA SUCH AS MELODY POOL, PAT JAMES, NICK AND LIESL
AND ADVENTURE, ADVENTURE.
OTHER NEW MUSICIANS WILL BE CHOSEN BY SENDING A
SAMPLE OF THEIR MUSIC VIA ‘SERENE & UNSEEN’ EVENT
MANAGER’S EMAIL AND IF CHOSEN WILL THEN GO THROUGH A
SELECTION PROCESS INCLUDING AN AUDITION PERFORMANCE.

10. LINE UP FORMAT
BECAUSE THERE WILL ONLY BE ONE STAGE AT ‘SERENE &
UNSEEN’, SUPPORTING ACTS WILL BE ALLOCATED A PERFORMANCE
TIME OF 20 MINUTES AND THE FEATURED ACTS WILL BE ALLOCATED A
PERFORMANCE TIME OF 40 MINUTES WITH A 10 MINUTE SET UP TIME
BETWEEN EACH ACT IN WHICH PERFORMERS WILL BE INTRODUCED BY
A CHOSEN MC. THE LINE UP WILL BE SET OUT AS FOLLOWS;
10.30- 10.40 Welcome to ‘SERENE & UNSEEN’ by event manger
10.40-11.00 Support Act
11.00-11.10 Introduction by MC (Set Up)
11.10- 11.30 Support Act
11.30- 11.40 Introduction by MC (Set Up)
11.40- 12.00 Support Act
12.00- 12.10 Introduction by MC (Set Up)
12.10- 12.30 Support Act
12.30-12.40 Introduction by MC (Set Up)
12.40- 1.00 Support Act

11. LINE UP FORMAT
1.00- 1.10 Introduction by MC (Set Up)
1.10- 1.30 Support Act
1.30- 1.40 Introduction by MC (Set Up)
1.40- 2.00 Support Act
2.00- 2.10 Introduction by MC (Set Up)
2.10- 2.30 Support Act
2.30- 2.40 Introduction by MC (Set Up)
2.40- 3.20 Featured Act
3.20- 3.30 Introduction by MC (Set Up)
3.30- 4.10 Featured Act
4.10- 4.20 Introduction by MC (Set Up)
4.20- 5.00 Featured Act
5.00- 5.10 Introduction by MC (Set Up)
5.10- 5.50 Featured Act
5.50- 6.00 Thank you for support ‘SERENE &
UNSEEN’ by event manager

12. INTENDED AUDIENCE
FOR THIS INAUGRAL FESTIVAL, PEOPLE OF ALL AGES ARE
TARGETED TO ENJOY ‘SERENE & UNSEEN’. TARGET AUDIENCES
CAN BE DEPICTED BY TICKET PRICES AS FOLLOWS;
ADULT $10.00
CHILD (Under 12) $5.00
SENIOR/PENSIONER $5.00
STUDENT $5.00
FAMILY (Two adults + 2 children) $25.00
THE MAIN GOAL OF THE FESTIVAL IS TO SUPPORT NEW
ARTISTS AND TO ENSURE THE FESTIVAL IS A SUCCESS IN HOPES
OF IT BECOMING AN ANNUAL EVENT.

13. OVERALL FESTIVAL CONTENT
AS WELL AS THE LIVE MUSIC ACTS THAT
WILL BE SHOWCASED AT ‘SERENE &
UNSEEN’, THERE WILL ALSO BE VARIOUS
STALLS AROUND THE PERIMETRE OF THE
PARK VENUE SUCH AS;
• ARTIST AND BAND STALL WHICH
WILL GIVE AUDIENCES THE OPPORTUNITY
TO MEET THE ARTISTS AND BUY ANY
MERCHANDISE THE ARTIST WISHES TO
PRODUCE.
• NEWCASTLE INFORMATION STALL
FOR ALL THE TOURIST AUDIENCE
MEMBERS TO GET THE MOST OUT OF
THEIR VISIT.
• VARIOUS FOOD STALLS SET UP BY
LOCAL CAFES AND RESTAURANTS AS AN
EXTENSION OF THEIR BUSINESS.

14. OVERALL FESTIVAL CONTENT
• VARIOUS ART AND CRAFT STALLS
SET UP BY LOCAL STORES AS AN
EXTENSION OF THEIR BUSINESS TO
SHOWCASE NEWCASTLE’S THRIVING ART
SCENE.
• A KID’S STALL TO OCCUPY
CHILDREN ADULTS WHO WANT TO
EMBRACE THEIR INNER CHILD WITH
ACTIVITIES SUCH AS FACE PAINTING, POI
ARTISTRY AND CANDLE STICK MAKING.
• OFFICIAL SPONSOR STALL WHERE
EVENT INFORMATION CAN BE OBTAINED.

15. SAMPLE EVENT POSTER
SERENE & UNSEEN
NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL
FOR LIVE AND NEW AUSTRALIAN MUSIC
INTRODUCING
MELODY POOL ⚝PAT JAMES
⚝NICK & LIESL ⚝
ADVENTURE, ADVENTURE ⚝
SATURDAY 21ST APRIL 2012
KING EDWARD PARK, NEWCASTLE
TICKETS ON SALE NOW
Visit www.serene&unseen.com.au

16. GENERAL INFORMATION FOR THE PUBLIC
• ‘SERENE & UNSEEN’ IS AN ALL AGES EVENT PROVIDING
THAT CHILDREN UNDER THE AGE OF 16 ARE ACCOMPANIED BY A
RESPONSIBLE ADULT.
• ALCOHOL IS PERMITTED FOR ADULTS OVER THE AGE OF 18
WITH CONSUMPTION LIMITED TO 4 STANDARD DRINKS PER ADULT.
INSPECTION OF ALCOHOL BROUGHT TO THE EVENT WILL BE
UNDERTAKEN UPON ARRIVAL AT THE ENTRANCE GATE TO ENSURE
RESPONSIBLE ALCOHOL CONSUMPTION.
• THIS IS A STRICTLY NO DRUG EVENT. PROCEDURES WILL BE
PUT INTO PLACE FOR ANY PERPETRATORS.

17. OVERVIEW- WHY CHOSE ‘SERENE & UNSEEN’ FOR GRANT
APPLICATION
• ‘SERENE & UNSEEN’ PROMISES HIGH
QUALITY ENTERTAINMENT AIMED AT A VAST
AUDIENCE.
• NEWCASTLE’S AUTHENTIC MUSIC
AND CULTURAL SCENE WILL BE PUT ON
DISPLAY BY SHOWCASING NEW MUSIC AND
VARIOUS LOCALLY RUN STALLS IN ONE OF
IT’S MOST MAGNIFICANT SCENERIES.
• THE UNIQUE OPPORTUNITY TO
WITNESS RISING PERFORMERS WILL
PROVIDE AUDIENCES WITH A FEELING OF
CONNECTEDNESS ON A MORE PERSONAL
LEVEL WITH THE AUSTRALIAN MUSIC
SCENE.

18. REFERENCES
• Auslander, P, 1998. Seeing is believing: Live performance and the discourse of
authenticity in rock culture. Literature and Psychology, [Online]. 44(4), 1-26. Available at:
http://0-
lion.chadwyck.co.uk.library.newcastle.edu.au/searchFulltext.do?id=R01609276&divLevel
=0&area=abell&forward=critref_ft [Accessed 24 April 2012].
• Earl, P.E, 2001. Simon's travel theorem and the demand for live music. Journal
of Economic Psychology, [Online]. 22, 335-358. Available at: http://0-ac.els-
cdn.com.library.newcastle.edu.au/S016748700100037X/1-s2.0-S016748700100037X-
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0fd643a107e39c515ac8c66 [Accessed 24 April 2012].
• Holt, F, 2010. The economy of live music in the digital age. European Journal of
Cultural Studies, [Online]. 13(2), 243-261. Available at:
https://blackboard.newcastle.edu.au/bbcswebdav/pid-1716689-dt-content-rid-
664160_1/courses/CRS.101302.2012.S1/Holt%20live%20music%20digital%20age.pdf
[Accessed 24 April 2012].
• Newcastle Music Directory. 1999. Artists. [ONLINE] Available at:
http://www.newcastlemusic.com/artists.php. [Accessed 28 April 12].
• triple j UNEARTHED. 2012. Artists. [ONLINE] Available at:
http://www.triplejunearthed.com/Artists/. [Accessed 30 April 12].
• Visit NSW. 2012. King Edward Park- Newcastle. [ONLINE] Available at:
http://www.visitnsw.com/destinations/north-coast/newcastle-