Sentrum is a concert hall and nightclub located in Kiev, Ukraine that opened in 2014. It has a total area of approximately 1,000 square meters and can accommodate up to 1,200 people for concerts and 1,000 for nightclub parties. Since opening, Sentrum has hosted over 60 concerts and 100 shows in its first year, featuring artists like Steve Vai, Onuka, and Swans. It also holds nightclub parties on weekends with DJs playing various electronic music genres. Sentrum rents its space to promoters and generates additional income from bar sales. It also hosts corporate events such as banquets and presentations.

1. CONCERT HALL, NIGHT CLUB

2. Brief information 2
 Address: 11 Shota Rustaveli Street, Kyiv, Ukraine
 Opened in March 2014 and relocated in
February 2015 Sentrum became a new step of
development of the concert and entertainment
industry of Kyiv.
 Located in the heart of the Ukrainian capital
Sentrum is one of the major venues for concerts,
club parties and corporate events.
 Technical equipment of the club is the best
among similar venues of the city.

3. Location 3

4. Capacity 4
 Total area:
approx. 1,000 sq.m
 Maximum capacity:
 1,200 visitors - concerts
 1,000 visitors – nightclub parties
 800 guests – corporate events (buffet)
 300 guests – corporate events (banquet)

5. Lines of business 5

6. SWOT analysis 6
INTERNAL
Strengths: Weaknesses:
 Multi-functionality of the venue (music bar,
concert hall/club, summer terrace)
 Location – in the heart of Kiev
 Flexible and low rent conditions
 Experienced management team
 Qualitative sound and light equipment
 Good relationship with concert promoters,
artists, sponsors, suppliers, event agencies
 Precise internal logistic planning is required
 Cash revenues require regular and strong
internal control system
 Concentration of potential conflicts between
people - good security system is required at
every event
EXTERNAL
Opportunities: Threats:
 Market - lack of qualitative music venues in
Kiev
 Demand for good services in entertainment
 Demand for good music
 Further integration of Ukraine into Europe
would bring more foreigners to Kiev
 Political risks – war with Russia, unstable
internal political situation
 Regulations (sanitation, fire protection,
taxation)
 Currency risks – further devaluation of local
currency
 Competitors – similar venues could be opened
within next few years
 Macro economical risks – the purchasing
power of population may decline

7. Concerts (1)
 Since the opening of the venue it was conducted over
60 concerts during ten-month period in 2014, including
such acts as Steve Vai, Tiger Lillies, Camouflage,
DeVision, Mesh, DakhaBrakha, Dakh Daughters,
Hollywood Undead, Onuka, Onyx, Poets of the Fall,
RotFront and others.
 High-quality sound and light made Sentrum the leader
of the city concert events.
 During the ten-month period of 2015 there were more
than 100 shows at new location, including Beissoul &
Einius, Brutto, Onuka, Hatebreed, Psychic TV, Jay Jay
Johanson, Hardkiss, Jinjer, HVOB, Young Fathers, Swans,
Lee Scratch Perry, Fink, Slaves, Ghostpoet, Everything
Everything and others.
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8. Concerts (2)
 Sub-rent conditions for promoters of the shows:
 USD 750 – 1,000 per show.
 Average amount of the shows – 10-15 per month
(except low season in July-August and January)
 In addition to the sub-rent fee, the average income
from the bars is approximately USD 2,500 per show
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9. The best shows in 2015 (1) 9
ONUKA
(Ukraine)
BEISSOUL & EINIUS
(Lithuania)
GREEN GREY
(Ukraine)
BRUTTO
(Belarus)

10. The best past shows in 2015 (2) 10
JAY JAY JOHANSON
(Sweden)
YOUNG FATHERS
(Scotland)
SWANS
(USA)
HARDKISS
(Ukraine)

11. The best past shows in 2015 (3) 11
LEE SCRATCH PERRY
(Jamaica/
Switzerland)
HVOB
(Austria)
OMNIA
(Ukraine)
THE FALL OF TROY
(USA)

12. The best past shows in 2016 12
GOD IS AN
ASTRONAUT
(Ireland)
BALTHAZAR
(Belgium)
EVERLAST
(USA)
ENEJ (Poland) &
KOZAK SYSTEM
(Ukraine)

13. Nightclub parties (1)
 Sentrum is well suited for large-scale night club
parties with DJ sets of various genres of dance
music.
 Technical equipment and location of the venue
in the midst of the club life of Kiev - essential
factors for successful parties.
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14. Nightclub parties (2)
 Techno, drum-and-bass, house music night
parties on Fridays and Saturdays
 Average income from the bars: USD 2,000-4,000
every night
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15. Corporate events
 Sentrum is a very good place for corporate
events of any type:
• corporate celebrations
• receptions
• banquets
• presentations
• conferences
• seminars
• other
 Our staff will create an individual concept of
the event, depending on the requirements
and wishes of the client, and provide the full
music, lighting, design and organizational
support to all events.
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16. Investment
 USD 250,000 investment is needed to finalize the
investment plan
 Share price: USD 5,000 for 1% share
 Planned period of return of the investment: 2-2.5 years
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17. Thank you for attention!
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