This document provides information for a grant application presentation for a proposed outdoor music festival called "Serene & Unseen" to be held in King Edward Park in Newcastle, NSW. It includes slides covering the purpose, dates, music genres, artist lineup format, intended audience, and sample event poster for the festival which aims to support new local musicians and showcase Newcastle's music scene.

1. PRE- PRESENTATION INFORMATION
SERENE & UNSEEN
GRANT APPLICATION ASSIGNMENT
ELLEN DRUCE c3132722
CONTENTS
SLIDE 1- PRE-PRESENTATION SLIDE 12- INTENDED AUDIENCE
INFORMATION SLIDE 13- OVERALL FESTIVAL
SLIDE 2- TITLE PAGE CONTENT
SLIDE 3- PURPOSE SLIDE 14- OVERALL FESTIVAL
SLIDE 4- WHY ‘SERENE & CONTENT
UNSEEN’? SLIDE 15- SAMPLE EVENT
SLIDE 5- WHY KING EDWARD POSTER
PARK? SLIDE 16- GENERAL
SLIDE 6- EVENT BRIEF INFORMATION FOR THE PUBLIC
SLIDE 7- WHEN ‘SERENE & SLIDE 17- OVERVIEW- WHY
UNSEEN’ WILL BE HELD CHOSE ‘SERENE & UNSEEN’
SLIDE 8- MUSIC GENRE FOR GRANT APPLICATION?

2. SERENE & UNSEEN
2012
NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL FOR LIVE AND N

3. PURPOSE
NEWCASTLE IS NSW SECOND
LARGEST CITY AND IS
SURROUNDED BY A MAGNIFICANT
COASTAL SCENERY. IT IS RICH IN
MUSICAL CULTURE PARTICULARLY
IN SUPPORTING AND PRODUCING
NEW ARTISTS.
‘SERENE & UNSEEN’ GIVES
THESE NEW ARTISTS THE CHANCE
TO NOT ONLY PERFORM AT THE
BEAUTIFUL KING EDWARD
PARK, BUT TO SHOWCASE THEIR
TALENT BY MUSIC LOVERS IN A

4. WHY ‘SERENE & UNSEEN’?
NEWCASTLE HAS PRODUCED SOME OF THE MOST
TALENTED MUSICIANS IN AUSTRALIA. A FEW
MENTIONABLES INCLUDE; SILVERCHAIR, THE SCREAMING
JETS, CADENCE AND SOFIELLA WATT.
‘SERENE & UNSEEN’ IS JUST WHAT THE NAME
SUGGESTS; GIVING NEW ARTISTS THE CHANCE TO
PERFORM AND GIVES AUDIENCES THE CHANCE TO SEE
NEW ARTISTS BEFORE THEY HIT THE BIG TIME.

5. WHY KING EDWARD PARK?
KING EDWARD PARK IS
ONE OF NEWCASTLE’S
FAVOURITE CULTURAL
VENUES. IT SHOWCASES A
STUNNING OCEAN VIEW AND
IS THE PERFECT LOCATION
FOR AUDIENCES TO BRING A
CHAIR OR RUG AS WELL AS A
PICNIC BASKET TO SIT BACK
AND RELAX WHILST
WITNESSING ARTISTS MAKE
THEIR OFFICIAL DEBUT IN THE
http://www.newcastle.nsw.gov.au/rec
HISTORICAL VICTORIAN
reation/virtual_tours/king_edward_pa
ROTUNDA. SEE THE LINK
rk/flash/

6. EVENT BRIEF
THIS SECTION WILL INCLUDE INFORMATION
REGARDING;
• WHEN ‘SERENE & UNSEEN’ WILL BE HELD
• MUSIC GENRE
• ARIST SELECTION
• LINE-UP FORMAT
• INTENDED AUDIENCE
• OVERALL FESTIVAL CONTENT
• SAMPLE FESTIVAL POSTER

7. WHEN ‘SERENE & UNSEEN’ WILL BE HELD
TO MAKE THE MOST OUT OF NEWCASTLE’S
FAMOUS BEACHES, ‘SERENE & UNSEEN’ WILL BE HELD
IN THE CITY’S OPTIMAL SURFING SEASON IN AUTUMN.
THE FESTIVAL DATE WILL BE SATURDAY 21ST
APRIL, STARTING AT 10.30AM SO LOCAL AND TOURIST
SURFERS/AUDIENCES CAN GET IN THE WATER BEFORE
THE FESTIVAL KICKS OFF AND CAN DRY OFF IN THE
AVERAGE 20 C TEMPERATURE. THE EVENT WILL
CONCLUDE AT 6PM AS THE TEMPERATURE BEGINS TO
COOL DOWN.

8. MUSIC GENRE
‘SERENE & UNSEEN’ IS
GOING TO BE SET ON AN
ACOUSTIC THEME WITH
ARTISTS BEING AS
UNPLUGGED AS POSSIBLE.
THIS ALLOWS FOR A VAST
ARRAY OF GENRES TO
PERFORM INCLUDING;
• INDIE
• FOLK
• SOFT ROCK/POP
• BLUES
• ROOTS
• JAZZ
• REGGAE

9. ARTIST SELECTION
ARTISTS PERFORMING AT ‘SERENE & UNSEEN’
WILL FEATURE POPULAR UNSIGNED ACTS FROM THE
NEWCASTLE AND HUNTER AREA SUCH AS MELODY
POOL, PAT JAMES, NICK AND LIESL AND ADVENTURE,
ADVENTURE.
OTHER NEW MUSICIANS WILL BE CHOSEN BY
SENDING A SAMPLE OF THEIR MUSIC VIA ‘SERENE &
UNSEEN’ EVENT MANAGER’S EMAIL AND IF CHOSEN
WILL THEN GO THROUGH A SELECTION PROCESS
INCLUDING AN AUDITION PERFORMANCE.

10. LINE UP FORMAT
BECAUSE THERE WILL ONLY BE ONE STAGE AT
‘SERENE & UNSEEN’, SUPPORTING ACTS WILL BE
ALLOCATED A PERFORMANCE TIME OF 20 MINUTES AND
THE FEATURED ACTS WILL BE ALLOCATED A
PERFORMANCE TIME OF 40 MINUTES WITH A 10 MINUTE
SET UP TIME BETWEEN EACH ACT IN WHICH PERFORMERS
WILL BE INTRODUCED BY A CHOSEN MC. THE LINE UP WILL
BE SET OUT AS FOLLOWS;
10.30- 10.40 Welcome to ‘SERENE & UNSEEN’ by event
manger
10.40-11.00 Support Act
11.00-11.10 Introduction by MC (Set Up)
11.10- 11.30 Support Act
11.30- 11.40 Introduction by MC (Set Up)
11.40- 12.00 Support Act

11. LINE UP FORMAT
1.00- 1.10 Introduction by MC (Set Up)
1.10- 1.30 Support Act
1.30- 1.40 Introduction by MC (Set Up)
1.40- 2.00 Support Act
2.00- 2.10 Introduction by MC (Set Up)
2.10- 2.30 Support Act
2.30- 2.40 Introduction by MC (Set Up)
2.40- 3.20 Featured Act
3.20- 3.30 Introduction by MC (Set Up)
3.30- 4.10 Featured Act
4.10- 4.20 Introduction by MC (Set Up)
4.20- 5.00 Featured Act
5.00- 5.10 Introduction by MC (Set Up)
5.10- 5.50 Featured Act
5.50- 6.00 Thank you for support ‘SERENE &
UNSEEN’ by event manager

12. INTENDED AUDIENCE
FOR THIS INAUGRAL FESTIVAL, PEOPLE OF ALL
AGES ARE TARGETED TO ENJOY ‘SERENE & UNSEEN’.
TARGET AUDIENCES CAN BE DEPICTED BY TICKET
PRICES AS FOLLOWS;
ADULT $10.00
CHILD (Under 12) $5.00
SENIOR/PENSIONER $5.00
STUDENT $5.00
FAMILY (Two adults + 2 children) $25.00
THE MAIN GOAL OF THE FESTIVAL IS TO SUPPORT
NEW ARTISTS AND TO ENSURE THE FESTIVAL IS A
SUCCESS IN HOPES OF IT BECOMING AN ANNUAL

13. OVERALL FESTIVAL CONTENT
AS WELL AS THE LIVE MUSIC ACTS
THAT WILL BE SHOWCASED AT
‘SERENE & UNSEEN’, THERE WILL
ALSO BE VARIOUS STALLS AROUND
THE PERIMETRE OF THE PARK
VENUE SUCH AS;
• ARTIST AND BAND STALL
WHICH WILL GIVE AUDIENCES THE
OPPORTUNITY TO MEET THE
ARTISTS AND BUY ANY
MERCHANDISE THE ARTIST WISHES
TO PRODUCE.
• NEWCASTLE INFORMATION
STALL FOR ALL THE TOURIST

14. OVERALL FESTIVAL CONTENT
• VARIOUS ART AND CRAFT
STALLS SET UP BY LOCAL STORES
AS AN EXTENSION OF THEIR
BUSINESS TO SHOWCASE
NEWCASTLE’S THRIVING ART
SCENE.
• A KID’S STALL TO OCCUPY
CHILDREN ADULTS WHO WANT TO
EMBRACE THEIR INNER CHILD
WITH ACTIVITIES SUCH AS FACE
PAINTING, POI ARTISTRY AND
CANDLE STICK MAKING.
• OFFICIAL SPONSOR STALL

15. SAMPLE EVENT POSTER
SERENE & UNSEEN
NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL
FOR LIVE AND NEW AUSTRALIAN MUSIC
INTRODUCING
MELODY POOL ⚝PAT JAMES
⚝NICK & LIESL ⚝
ADVENTURE, ADVENTURE-⚝
JIM & ELLE - A BALL OF STRING
TABLE AND CHAIR
TAELOR-JANE - LEWY N’ ELLA - THE
AWESOMES -
HARRY BROWN - MARKUS MEO - JOE
ST
SATURDAY 21 APRIL 2012
HAMILTON - EVIKA -
AMY VEE - DAN BANKS BAND - AND MANY
KING EDWARD PARK, NEWCASTLE
MORE...
TICKETS ON SALE NOW
Visit www.serene&unseen.com.au

16. GENERAL INFORMATION FOR THE PUBLIC
• ‘SERENE & UNSEEN’ IS AN ALL AGES EVENT
PROVIDING THAT CHILDREN UNDER THE AGE OF 16 ARE
ACCOMPANIED BY A RESPONSIBLE ADULT.
• ALCOHOL IS PERMITTED FOR ADULTS OVER THE
AGE OF 18 WITH CONSUMPTION LIMITED TO 4
STANDARD DRINKS PER ADULT. INSPECTION OF
ALCOHOL BROUGHT TO THE EVENT WILL BE
UNDERTAKEN UPON ARRIVAL AT THE ENTRANCE GATE
TO ENSURE RESPONSIBLE ALCOHOL CONSUMPTION.
• THIS IS A STRICTLY NO DRUG EVENT.
PROCEDURES WILL BE PUT INTO PLACE FOR ANY
PERPETRATORS.

17. OVERVIEW- WHY CHOSE ‘SERENE & UNSEEN’
FOR GRANT APPLICATION
• ‘SERENE & UNSEEN’
PROMISES HIGH QUALITY
ENTERTAINMENT AIMED AT A VAST
AUDIENCE.
• NEWCASTLE’S AUTHENTIC
MUSIC AND CULTURAL SCENE WILL
BE PUT ON DISPLAY BY
SHOWCASING NEW MUSIC AND
VARIOUS LOCALLY RUN STALLS IN
ONE OF IT’S MOST MAGNIFICANT
SCENERIES.
• THE UNIQUE OPPORTUNITY TO

18. •
REFERENCES
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44(4), 1-26. Available at: http://0-
lion.chadwyck.co.uk.library.newcastle.edu.au/searchFulltext.do?id=R01609276
&divLevel=0&area=abell&forward=critref_ft [Accessed 24 April 2012].
• Earl, P.E, 2001. Simon's travel theorem and the demand for live music.
Journal of Economic Psychology, [Online]. 22, 335-358. Available at: http://0-
ac.els-cdn.com.library.newcastle.edu.au/S016748700100037X/1-s2.0-
S016748700100037X-
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b0755530fd643a107e39c515ac8c66 [Accessed 24 April 2012].
• Holt, F, 2010. The economy of live music in the digital age. European
Journal of Cultural Studies, [Online]. 13(2), 243-261. Available at:
https://blackboard.newcastle.edu.au/bbcswebdav/pid-1716689-dt-content-rid-
664160_1/courses/CRS.101302.2012.S1/Holt%20live%20music%20digital%20
age.pdf [Accessed 24 April 2012].
• Newcastle Music Directory. 1999. Artists. [ONLINE] Available at:
http://www.newcastlemusic.com/artists.php. [Accessed 28 April 12].
• triple j UNEARTHED. 2012. Artists. [ONLINE] Available at:
http://www.triplejunearthed.com/Artists/. [Accessed 30 April 12].