1. Creative and Media: Level 2 Higher Diploma Unit 6: Festival
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
6.1.1 Investigating festivals
Student Book
pp 176–85
Investigating festivals
1) Examine promotional materials (brochures and/or website downloads) from a number
of contrasting festivals and complete the table below.
You will need to:
a) Enter the name of each festival you are investigating
b) Note the type of festival e.g. film, music, general arts
c) Look for details of the aims and/or artistic policy of each festival
d) Give examples of the types of events included in the festival programme (include 2–
3 examples of specific events)
e) Consider who the target audience for the festival might be.
Name of festival Type of festival Artistic policy or Programme Target audience
aims content
The fair hosts an
Frieze Art Fair It is an exhibition The Artistic policy annual curatorial The target
festival every is to introduce the programmed, audience are those
October where artists work to the presented by for who are
people get to see targeted audience Frieze Foundation. interested in Art
and buy work by and for galleries to Such as: Projects, Work or for those
leading artists discover artists Talks, Cartier who like to know
Award, Music, about Art work
Film, and
Education
Spain Tomato It is a food festival The artistic policy The festival is a The Targeted
Festival that is held every is a celebration of week long which audience are for
(La Tomatino) year on the last Tomatoes. includes: music, men and women
Wednesday of parades, dancing (roughly around
August and of course 21+)
fireworks
International It is dance festival The artistic policy The programme The targeted
Dance Festival that is held in is to promotes for the festival are: audience are for
Birmingham every month of the international People Dancing, women and men
year artistic exchange Community from the age of
and express the Games, Inspire 18+
diverse youth in Mark Projects
Birmingham Maximizing the
Impact of Major
Projects
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
Taste of Christmas It is a food festival The artistic policy Its programme Its targeted
and Christmas is for people to content is for chefs audience are for
festival come and eat and to be able to make everyone who
drink and to their signature wish to take part in
prepare for the food for thousands taste of Christmas
countdown for of people and for
Christmas people to be able
Diploma Level 2 Information Technology
to eat about 40
different dishes
V Festival It is a music The artistic policy Its programme The targeted
festival held every are for people to content is going to audience are for
August come and enjoy a the two different v those who
range of musical festival and appreciate
genres swapping places different genre of
after playing for music
the previous
audience
2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.