WAITAKERE FESTIVAL 2012
        SPONSORSHIP PRESENTATION
IN TWO SHORT YEARS, RECOGNISED AS THE ANNUAL

FESTIVAL FOR THE WEST                  2010                                         2011




AUTHENTICALLY GRASS ROOTS AND LOCAL           CREATIVE ENGAGEMENT IN LOCAL IDEALS
RISING FROM THE ASHES OF THE FORMER CITY      ATTRACTING A FRESH NEW BREED OF
TAPPING INTO DEEP COMMUNITY PRIDE             WAITAKERE COMMUNITY CHAMPIONS
GROWING IN BOTH NUMBERS AND REPUTATION
20 000
         attendance                                                  facebook likes
                                                              5000
                                                                     facebook rsvps

15 000


10 000                                                        1000



  5000                                                         500


  2000                                                         200


           2010       2011   2012*   2013*   2014*                      2010     2011   2012*   2013*   2014*
                                               * projected                                                * projected




ATTENDANCE DOUBLED IN 2011                                   FACEBOOK CAMPAIGN                                          EARNED MEDIA
AND WITH SIGNIFICANTLY MORE LEAD                             TRIPLED THE ‘LIKES’ AND ACHIEVED                           OVER 2 YEARS WE HAVE DEVELOPED
TIME AND RESOURCE, WE ARE SURE IT                            4X THE RSVPS TO THE EVENT IN 2011                          STRONG RELATIONSHIPS WITH THE
WILL GROW EXPONENTIALLY IN 2012                              THROUGH A STRONG BRAND AND                                 MEDIA; RESULTING IN NATIONAL NEWS
                                                             GREAT REPUTATION                                           ARTICLES AND NUMEROUS RADIO
                                                                                                                        INTERVIEWS AND PLUGS
SHOWCASING THE BEST


MUSIC AND CULTURE                        FOOD AND BUSINESS                        ORGS AND INITIATIVES
IMMENSE TALENT BURSTING ONTO THE SCENE   ARTISAN VALUES AND ICONIC LOCAL AT ITS   SHOWCASING THE LOCAL INITIATIVES WE LOVE
INCLUDING RUBY FROST, THE VIETNAM WAR,   WORLD-CLASS BEST                         THAT MAKE US AN ECO CITY
LISA CRAWLEY + ARTISAN GUNS IN 2011



                   ...AND A DEEP PASSION FOR THE WEST
                                   AND WHAT IT MEANS
MAKING THE NATIONAL NEWS
BY TAKING THE WEST TO THE REST

“I started putting the message out there
that we were going to do it, and it turned   “Viva Waitakere is set to pioneer a new
into something much bigger because there     kind of festival - one that combines music
was so much passion about the West”          and action”

IN 2010                                      AND 2011
   AND MAKING THE FESTIVAL ABOUT SOMETHING MUCH BIGGER THAN WAITAKERE
                         BEING SOMETHING TRULY INNOVATIVE AND OF ITS TIME
                   LIFTING THE BAR FOR WHAT A COMMUNITY FESTIVAL CAN BE
LAUNCHING IN 2012
THE WAITAKERE WEEKEND WORKERS CLUB




A CLUB TO MAKE VOLUNTEERING FOR COMMUNITY GOOD A SOCIAL AND CULTURAL
WAY OF LIFE IN THE WEST THROUGH TRANSFORMING IT INTO AN APPEALING AND
COVETED SOCIAL EXPERIENCE : PIONEERING MUSIC + ACTION
WE HAVE THE FOUNDATIONS AND FORMULA FOR THE
WAITAKERE FESTIVAL TO CEMENT ITS PLACE IN THE
CULTURAL CALENDAR IN 2012 WITH SUPPORT FROM:
COMMUNITY                                                                         MUSIC INDUSTRY
                “I’m going to write to the Local Boards                                               “Viva Waitakere was the best festival we have ever
                tomorrow and tell them 2012 is a must for                                             played at. It had an amazing, friendly atmosphere
                funding”                                                                              and crowd was one of the most ‘up for it’ and fun
                                                               - Bobbie Carroll                       we’ve had in a while!”
                        Passionate Piha Localist and Owner of Black Sands Lodge                                                                        - Ruby Frost
                                                                                                                              International Award-Winning Musician


OUR LEADERS                                                                                                                      Owner Operator The Rock Factory

              “This is yours to own now Waitakere. This festival
              represents the future of the West”
                                                                 - Bob Harvey
                Festival Champion - Former Waitakere Mayor & Eco City Founder


                                 Festival Champion - Deputy Mayor of Auckland                      “I was so sad when the festival ended. It was the
                                                                                                   perfect Sunday”
                                                                                                                                                 - Silke Hartung
                                                                                                                              Musician and bFM Radio personality



                                                             Kiwi FM Host
                                                                                               WILL YOU JOIN US . .?

Waitakere Festival Presentation

  • 1.
    WAITAKERE FESTIVAL 2012 SPONSORSHIP PRESENTATION
  • 2.
    IN TWO SHORTYEARS, RECOGNISED AS THE ANNUAL FESTIVAL FOR THE WEST 2010 2011 AUTHENTICALLY GRASS ROOTS AND LOCAL CREATIVE ENGAGEMENT IN LOCAL IDEALS RISING FROM THE ASHES OF THE FORMER CITY ATTRACTING A FRESH NEW BREED OF TAPPING INTO DEEP COMMUNITY PRIDE WAITAKERE COMMUNITY CHAMPIONS
  • 3.
    GROWING IN BOTHNUMBERS AND REPUTATION 20 000 attendance facebook likes 5000 facebook rsvps 15 000 10 000 1000 5000 500 2000 200 2010 2011 2012* 2013* 2014* 2010 2011 2012* 2013* 2014* * projected * projected ATTENDANCE DOUBLED IN 2011 FACEBOOK CAMPAIGN EARNED MEDIA AND WITH SIGNIFICANTLY MORE LEAD TRIPLED THE ‘LIKES’ AND ACHIEVED OVER 2 YEARS WE HAVE DEVELOPED TIME AND RESOURCE, WE ARE SURE IT 4X THE RSVPS TO THE EVENT IN 2011 STRONG RELATIONSHIPS WITH THE WILL GROW EXPONENTIALLY IN 2012 THROUGH A STRONG BRAND AND MEDIA; RESULTING IN NATIONAL NEWS GREAT REPUTATION ARTICLES AND NUMEROUS RADIO INTERVIEWS AND PLUGS
  • 4.
    SHOWCASING THE BEST MUSICAND CULTURE FOOD AND BUSINESS ORGS AND INITIATIVES IMMENSE TALENT BURSTING ONTO THE SCENE ARTISAN VALUES AND ICONIC LOCAL AT ITS SHOWCASING THE LOCAL INITIATIVES WE LOVE INCLUDING RUBY FROST, THE VIETNAM WAR, WORLD-CLASS BEST THAT MAKE US AN ECO CITY LISA CRAWLEY + ARTISAN GUNS IN 2011 ...AND A DEEP PASSION FOR THE WEST AND WHAT IT MEANS
  • 5.
    MAKING THE NATIONALNEWS BY TAKING THE WEST TO THE REST “I started putting the message out there that we were going to do it, and it turned “Viva Waitakere is set to pioneer a new into something much bigger because there kind of festival - one that combines music was so much passion about the West” and action” IN 2010 AND 2011 AND MAKING THE FESTIVAL ABOUT SOMETHING MUCH BIGGER THAN WAITAKERE BEING SOMETHING TRULY INNOVATIVE AND OF ITS TIME LIFTING THE BAR FOR WHAT A COMMUNITY FESTIVAL CAN BE
  • 6.
    LAUNCHING IN 2012 THEWAITAKERE WEEKEND WORKERS CLUB A CLUB TO MAKE VOLUNTEERING FOR COMMUNITY GOOD A SOCIAL AND CULTURAL WAY OF LIFE IN THE WEST THROUGH TRANSFORMING IT INTO AN APPEALING AND COVETED SOCIAL EXPERIENCE : PIONEERING MUSIC + ACTION
  • 7.
    WE HAVE THEFOUNDATIONS AND FORMULA FOR THE WAITAKERE FESTIVAL TO CEMENT ITS PLACE IN THE CULTURAL CALENDAR IN 2012 WITH SUPPORT FROM: COMMUNITY MUSIC INDUSTRY “I’m going to write to the Local Boards “Viva Waitakere was the best festival we have ever tomorrow and tell them 2012 is a must for played at. It had an amazing, friendly atmosphere funding” and crowd was one of the most ‘up for it’ and fun - Bobbie Carroll we’ve had in a while!” Passionate Piha Localist and Owner of Black Sands Lodge - Ruby Frost International Award-Winning Musician OUR LEADERS Owner Operator The Rock Factory “This is yours to own now Waitakere. This festival represents the future of the West” - Bob Harvey Festival Champion - Former Waitakere Mayor & Eco City Founder Festival Champion - Deputy Mayor of Auckland “I was so sad when the festival ended. It was the perfect Sunday” - Silke Hartung Musician and bFM Radio personality Kiwi FM Host WILL YOU JOIN US . .?