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Making Turnarounds  WORK by Erik Van Rompay FIRST DRAFT – © 2008
Note ,[object Object],[object Object],[object Object]
[object Object],[object Object],WHY ?
[object Object],How is this Possible ? DEFINITION (Platt – 1993): The Turnaround Manager is responsible for getting control of cash, eliminating excesses (people, products and facilities), focusing upon the company’s core competencies and preserving assets .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turnarounds Change Mgmt  Programs Projects VALUE High impact – high value Low impact – no value
Personal experiences - 1 ,[object Object],[object Object],[object Object],[object Object],Note: I was only a consultant on this mission so I could not handle some sensible issues like closing down the 10 most lost-generating outlets.
Personal experience - 2 ,[object Object],[object Object],[object Object],A great business success but without any financial result (so negative shareholder value) ?
Personal  experience - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I came in to solve the cultural conflicts and to make the company running again. Result : growth of 70%, 2 successful new productlines…
Now, it is time to present… ,[object Object],[object Object],[object Object]
Or do you think you can fight better than Cesar ?
Critical element 1: you need a champion Who do you pick as a champion to execute ? The intellectuel The communicator The force of nature The beauty
Critical element 1: A high engaged executive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical element 2: The right and ambitious scope
Critical element 2: The right and ambitious scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical element 3: Know your value ? What do they want you to do ? Why are you important for your clients ? What do you do for them ?
Critical element 3: Know your value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical element 4: Succeed cross-influences ?
Critical element 4: Succeed cross-influences ,[object Object],[object Object],[object Object]
Critical element 5: Monitor your turnaround ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Critical element 5: Monitor your turnaround
Critical element 6: Thinking out of the box You could be the same Obelix doing different things ! - Doing the same thing… but serving 3 different markets
Critical element 6: Thinking out of the box ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critical element 6: Thinking out of the box ,[object Object],[object Object],[object Object],[object Object],Personnel experience: 2005 A new market entrant delivering my products at TOP250 companies for FREE (while my average ticket was 40.000 euros). Solution: as we blocked the market early 2005 with a unique service offering, 90% of our existing client-base stayed with us.
5 most frequent pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t hesitate to contact me… Erik Van Rompay [email_address] Tel. 33+(0)6.79.91.06.87
Turnarounds need to combine the 4E+4C+4P Product Price Place Promotion Consumer Cost Convenience Communication Experience Exchange Everyplace Evangilism 4P 4C 4E + +

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Making Turnarounds Work !

  • 1. Making Turnarounds WORK by Erik Van Rompay FIRST DRAFT – © 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Or do you think you can fight better than Cesar ?
  • 11. Critical element 1: you need a champion Who do you pick as a champion to execute ? The intellectuel The communicator The force of nature The beauty
  • 12.
  • 13. Critical element 2: The right and ambitious scope
  • 14.
  • 15. Critical element 3: Know your value ? What do they want you to do ? Why are you important for your clients ? What do you do for them ?
  • 16.
  • 17. Critical element 4: Succeed cross-influences ?
  • 18.
  • 19.
  • 20.
  • 21. Critical element 6: Thinking out of the box You could be the same Obelix doing different things ! - Doing the same thing… but serving 3 different markets
  • 22.
  • 23.
  • 24.
  • 25. Don’t hesitate to contact me… Erik Van Rompay [email_address] Tel. 33+(0)6.79.91.06.87
  • 26. Turnarounds need to combine the 4E+4C+4P Product Price Place Promotion Consumer Cost Convenience Communication Experience Exchange Everyplace Evangilism 4P 4C 4E + +